Are you looking for a fresh way to engage your users? Try reaching them with web push notifications. But sending web push notifications in bulk to all your users won’t get you the results you want. You need a clear strategy that suits your product/service and your target audience.

Usually, these notifications are actionable messages that are scheduled, customized, and relevant. Web push notifications offer you a smart way of driving engagement and holding the visitors to convert them to leads.

The road to making visitors opt-in for push notifications is often a bumpy one with no clear guideline.

To help you get through this, we’ve compiled a list of 20 tried and tested web push notification strategies that can boost your conversion rates steadily.

What Is Web Push Notification?

Web push notifications are messages or alerts sent to the devices of users from a website. These are also known as browser push notifications, as users need to have a browser to receive push notifications.

Web push notifications are quite popular in the e-commerce, media, publishing, and blogging industry. In fact, these sectors combine to make up 40% of all web push notifications senders.

Push notifications boast an average click rate of 10.3%, making them ideal for marketers looking to reach their customers in real-time.

20 Web Push Notification Strategies To Engage Your Audience Effectively

1. Personalize the Opt-in Prompt

Personalized opt-in prompts give the users a clear connotation of the type of notification they will be getting after they are opt-in. Hence, to make them opt-in, customize the opt-in prompt rather than using a standard one for everyone.

Additionally, this is an opportunity to add value to your notifications so that the subscribers don’t unsubscribe soon.

2. Segment Your Audience

Segmenting your audience allows you to target specific audiences and send relevant notifications to them. Web push notification platforms track information that you can use for segmenting audiences.

The segmentation should be done based on the user’s device, geographic location, number of visits to the website, last visit, and so on.

3. Make It Browser or Device Specific

The presentation of the notifications is also important. If your notifications aren’t tailored to each browser and device type, the notification headline or the body might get cut off. This gives off a sloppy look, which is certainly not the impression you want to create.

Personalizing the audience based on their device and the type of browser they are using will allow you to adapt your notification strategy accordingly.

4. Integrate Action Button

Your click-through rates say a lot about the success of your web push notifications. If the subscribers are not clicking the notifications, you will have a hard time reaching the marketing goal.

Incorporating the action button will allow you to boost your click-through rates. Moreover, calls to action are an integral part of any marketing communications. It gives your subscriber an idea about the content along with making the path easy to do it.

Ecommerce stores can include, “Add to cart,” “Check out now”. Blog owners can add “Click here to know more”. CTAs like this can do wonders regarding enhancing your click-through rates.

5. Consider The Timezone

Imagine receiving a push notification at 3 in the morning. Sounds annoying right? This is why your push notifications require optimization according to the user timezone.

Optimizing web push notifications according to the user timezone will allow you to send them at the perfect time, ensuring a great user experience.

6. Make Use Of Triggered Campaigns

Usually, web push notification campaigns are of two types: manual and triggered. Setting up a manual campaign is a cakewalk - Organize the campaign, pick the audience, and schedule it.

Triggered campaigns are different. They are a result of a user’s action on your website. Therefore, after setting up a campaign, you have to decide the right trigger to make it relevant.

The actions can include exiting the cart, visiting a specific page, or opting in for web push notifications. Trigger campaigns are immensely relevant, hassle-free, as well as efficient.

7. Personalize The Notification Body

Notifications with dynamic elements, for example, the first name of the user are extremely efficient. You can include fallback texts as well if the custom attribute no longer exists for a specific user.

8. Conduct A/B testing

A/B tests are the most efficient marketing tactic to enhance campaign efficacy. It helps you to decipher what improvements you need to make to get more click-through rates.

A/B testing is an infallible way to enhance conversion rates and improve click-through rates. Instead of guessing, experiment with headlines, body texts, action buttons, and more.

However, don’t change the whole notification while conducting A/B tests. Slightly tweak it by using a different text font, or changing the headline, and so on.

This will help you to understand what is working best for your subscribers. Changing the elements drastically for each version will making it quite hard for you to grasp which is actually effective.

9. Use Custom Icons

Integrating visual elements will make your notifications stand out. The best practice is to use customized icons. Along with your logo, an additional image will let the subscriber differentiate multiple campaigns.

For example, using a bulb icon for sending tips through notifications can be a simple differentiating tactic.

10. Push Welcome Messages

Welcome messages are a great way to add a personal touch to the communication. You can automate welcome messages to trigger right after a visitor subscribes to your web push notifications.

It lets you introduce your brand to potential customers. Moreover, you can educate the subscriber about the navigation of the platform along with highlighting special features. Welcome messages are an ideal way to guide new customers to have a seamless experience.

11. Track the On-Site Activities of a User

Before the opt-in appears, your visitors need to understand the benefits they will be getting from your platform. You can use trigger-based notifications to make sure you can push the opt-in prompt after the visitor has realized the benefits and is more likely to subscribe.

For example, e-commerce website owners can set the opt-in to trigger after a visitor browser several times or after viewing an item. Activities like this portray that the service you are offering is beneficial to the visitor.

If your website is related to a blog then you can customize the opt-in to appear after a visitor has read your posts. This makes sure that a visitor decides to opt-in only after going through your content.

Therefore, automating opt-ins to appear after a visitor spends a certain amount of time on the website or mobile app is an efficient method to add value to your notifications.

12. Identify The Best Pages to Push Opt-ins

Analyze a buyer’s or visitor’s journey to identify which pages are performing best to increase conversion rates. You can adjust your opt-in strategy in a way that best fits the user’s experience on these pages.

Usually, customers of e-commerce websites track their shipments via mail or mobile app. This is the opportunity to take their permission for receiving web push notifications for knowing updates regarding shipments and other offers.

You can strategically set opt-ins to trigger on the checkout page. Instead of asking permission for push notifications, be a little diplomatic. Tell them that the push alerts would let them track their orders, get product recommendations, inform them about relevant information and promotional activities.

Moreover, you can ask permission for sending notifications regarding stock updates. This tactic will contribute to increasing the number of your customers.

13. Use Brief Permission Texts

Your opt-in messages notify the visitors or users why they should sign in to your notifications. Therefore, the permission texts should carry a brief image of the benefits they will be getting after they subscribe to your notifications.

However, the permission texts should differ according to the audience. You need to do customer segmentation to implement this. This would let you frame your texts catering to the interests of specific audience groups.

Convey the benefits of receiving web push notifications from you. Let the audience know that by subscribing to your opt-in messages, they can keep themselves updated about flash sales, discounts, and special offers.

14. Inform Users About Unsubscribing

To make people open to receiving alerts, you need to build a relationship of trust with them. Let them know that you are concerned for their privacy as well. Don’t forget to include that they can easily unsubscribe from the service.

15. Add Catchy Headlines

The headlines of your notification should seem convincing enough to grab visitor’s attention. Be creative with the tone. Add some humor or a powerful message. The headline should be appealing to your target audience.

16. Combine Web Push Notifications With Other Channels

Web push notifications are being widely used by digital marketers. The side effect of it is that visitors are being pickier on which notifications to receive. Consequently, the click-through rates are decreasing.

But with the right approach, you can steadily increase your opt-in rate. To promote your notifications, you can utilize other channels like social media, emails, newsletters, and more.

You can inform users about the perks of receiving push notifications from your website by creating posts on social media or mentioning them in your newsletters.

17. Place CTA Buttons on Your Home Page

The majority of traffic on any website is pulled to the homepage. Therefore, adding a call to action button on that page makes it easier to have people opt-in for your push notifications.

Set the CTA button on the top of the page to grab the visitor's attention. You can choose to A/B test the positioning and color of the CTA button to figure out which will work better.

Note that, since the CTA button will be attention-grabbing, it is important that the rest of the components are plain on that page. Such as the header and the footer. Otherwise, the page might look messy or cramped.

18. Utilize Exit-Intent

Bringing visitors to your website is not the only task that you should be focusing on. The main goal is to make them subscribe to your notifications along with converting them to customers.

Most of the time, visitors tend to leave the site without performing these activities. An exit-intent pop-up can be a savior in this regard. When a visitor is about to leave the site, you can use a pop-up to make them think twice.

These pop-ups can notify you about discounts, sales, offers, promo codes, vouchers, and more.

This technique will encourage visitors to sign-up for your web push notifications. Besides, it increases online visibility as well as contributing to the promotions of your products.

19. Offer an Incentive

Incentives are an ethical and efficient way of luring in new customers. This not only is a way to convince people to subscribe but also a way to drive up your engagement figures.

The incentives can be ebooks, audiobooks, podcasts, exclusive articles, webinar invitations, discounts, and much more. Incentives should be provided to existing customers as well as potential customers. Because this is also an efficient way to keep the existing customers hooked.

20. Track Conversion Rates

Tracking conversion from web push notification campaigns is an absolute necessity. Ecommerce brands can track sales from a web push campaign.

Besides, setting up custom events as conversions is also helpful to track how a web push notification performs.

Increased CTR does not matter if the conversion rate is low. This means, there is a lot of room for improvement in your marketing activity.

Track conversion rates and make changes according to requirements to make the best of your marketing efforts.

Wrapping It Up

Your approach to crafting web push notification strategies will depend on your brand and marketing goals. The list we’ve compiled for you includes 20 web push notification strategies that are fairly effective for all types of companies and brands.

To implement these strategies, you need to first understand your users, and then pick the strategies that work best for them. Monsy helps you capture your audience easily and grow your revenue by reaching them on multiple platforms.

Sign up today and get your web push notifications strategy up and running in no time!

Businesses have radically transformed how they connect with their customers in the age of the internet. Email and push notifications are two of the most widely used channels used by brands to communicate with their customers.

While email has been around for a long time (a really long time), web push notifications offer businesses a much-needed differentiating channel apart from crowded email inboxes.

But which one should you choose?

It’s true that not everyone can make web push notifications work for their business. But it’s still an option worth considering.

In this article, we will discuss the key differences between email and web push notifications, and make a case for why web push notifications trump email as a marketing channel.

What Is Email Marketing?

Email marketing is a method of promoting products or services through e-mail. By using emails, you can deliver highly targeted content to subscribers and lure them in with irresistible offers.

A business without email communication is hard to imagine. Many e-commerce businesses ask customers for feedback via email. Email is also used by websites to verify account creation, password reset, and more.

However, email marketing is at times, referred to as spam marketing. As the popularity of email marketing has grown, email services have become smarter. The vast majority of these services send marketing emails to designated promotional or shopping tabs, making it difficult to stand out, or attract the attention of the user.

In fact, the number of emails sent each day in 2021 was 319.6 billion. The total number of email users globally is projected to reach 4.6 billion by 2025, up from 4 billion in 2020, a jump of 600,000 users. This means that the potential of email marketing as a differentiating channel is likely to decrease in the coming years.

Email marketing is hence no longer as effective as it once was. However, that's okay with us. Because we now have a more direct and efficient alternative - web push notifications.

What Is Web Push Notification?

Web push notifications are messages sent to a user’s devices from a website through their browser, which is why it’s also known as browser push notifications.

Web push notification allows you to stand out from crowded email inboxes and avoid getting filtered into the spam folder.

Today's world of the internet and smartphones makes push notifications the best advertising strategy, which can be delivered via phones or browsers. As they use targeted information, it results in better communication of the message and higher conversions.

With over 7 times higher click-through rates than email marketing, push notifications are becoming more popular among marketers. It’s also responsible for driving more results, thanks to its improved visibility and simpler opt-in process.

Key Differences Between Email And Web Push Notifications

Length

Reading emails takes time and is often tedious. In contrast, web push notifications are small (less than 50 characters) and don't require customers to go through a lot of content.

Using Web Push Notifications, you can deliver precise and relevant messages to your users. Alternatively, emails are long and fill users' inboxes with unnecessary information, which creates inconvenience.

The majority of emails consist of promotion, marketing, or auto-generated content. Since these are easily ignored and never opened, they are automatically categorized as spam by the system.

Content

With emails, you can modify the content as you wish. Along with multiple links and attachments, long descriptions can also be added.

Here are few examples of how emails are typically used:

For web push notifications, the title may differ in length up to 60 characters, the description may be 140 characters long, and the image should be no larger than 2 MB. The sentences are short and direct. Targeted words are used in push notifications for better reach.

Here are few use cases of web push notifications:

Timeliness and Priority of the message

Push notification doesn’t require you to open a separate app to read a message. The message is delivered directly to the recipient's device, such as their computer or mobile phone, and is immediately viewed by them.

However, to read an email, a person must check their inbox, navigate to the email and open it. Messages that do not require users to view them immediately are sent through emails.

The purpose of push notifications is to encourage and drive user actions, delivered at the precise moment and place of need. Your users may need to act on some content that you send right away. Consider an out-for-delivery update or a limited-time flash sale announcement as an example.

Campaigns

Push notifications are handy when it comes to creating campaigns. The process is very easy to follow- all you have to do is provide a link, a few sentences, and an image.

Push campaigns are easy to track and evaluate. A number of push notifications services integrate analytics to analyze metrics such as open rate, read time, segmentation, delivery rate, and conversion rate.

In contrast, email requires a number of steps. To begin, you will have to write the body copy for the email, come up with an appropriate subject line, select images, set the layout for the email, and make sure it looks good on all devices, before scheduling the campaign.

Personalization

Subject lines and delivery times can be customized in emails. But push notifications provide a more individualized experience. Rich media features like large images, carousel, audio, and video can be used in push notifications.

Online retailers can target push notifications by using a wide range of specific parameters. The notifications can be filtered by product preferences, gender, or location.

Your customers will be notified in a personalized way, allowing you to increase the likelihood of them clicking through.

Connection and Intimacy

Sending emails directly to someone's inbox was a very personal form of communication at a time when an average person received no more than 10 emails a week. But nowadays, people receive gazillions of promotional emails every day from many companies.

This makes it easy for your emails to be easily ignored unless you include a subject that intrigues your recipients to open them.

Push notifications come to the rescue here. Mobile phones are with consumers round the clock. So a properly designed push message can engage a consumer anywhere, at any time.

The mobile push notification spaces are still much more compact than emails. All smartphone users check their notifications, and you should make use of this fact to generate quality leads.

Well-designed Web push notifications immediately engage website visitors and do not interfere with their activities. These notifications also immediately draw the recipient's attention.

Accessibility

Push notifications are immediately visible on the top of your phone, or computer devices. The user can read the content of the notification without having to open an app or software.

The right kind of push notification can effectively engage website visitors. Messages can be closed at any time by a customer if they are not interested.

Compared to emails, push notifications display information more quickly and do not end up in spam.

Pros and Cons of Push Notifications vs Email

Pros of Email

Cons of Email

Pros of Push Notifications

Cons of Push Notifications

8 Reasons Why Web Push Notifications Are Better Than Email

1. Web push notifications make subscription easier

In terms of subscriptions, users prefer to receive push notifications over email. Users only have to accept the opt-in prompt and hit allow to give permission. That’s it. They are good to go.

Push notifications work on both desktops and mobile devices and it does not require any personal information. Notifications can be sent on mobile devices without having to make an application.

2. Web push notifications offer greater visibility

Web push notifications are distinguished by their greater visibility. There is no need to check an inbox, enter a username or password, or sign in through social media. They can be easily viewed on desktop devices, provide better value to the users.

You are more likely to see push notifications than emails. When you send a push notification, your message stands out and gets in front of your audience. More than half of mobile users enable push notifications, so your message is sure to reach a large audience.

3. Web Push Notifications offer improved delivery and Conversion Rates

With web push notifications, you can communicate with customers instantly. Using the automated triggers will enable you to reach the right audience with the right offer at the right time, in the right place.

Businesses that implement push notifications in their marketing strategy report higher conversion rates. For instance, sending a push message about a specific sale can link customers directly to your product pages, thus increasing your reach and conversion rate.

4. Web push notifications offer higher Optimization Rates

As the message is short and clear, the optimization rate for push notifications has been reported to be 12% in many studies. It is easy to read, so it is not easily ignored.

People don't often view marketing emails because they are perceived as spam. This results in a 1.9% optimization rate for emails.

5. Web push notifications offer higher Click-through and Open Rate

Web push notifications have a far greater impact than emails in a cluttered inbox since they are displayed in real-time and highly visible. When it comes to click-through rate, push notifications are 7 times more profitable than emails.

There is a low bounce rate for push notifications, and people are more likely to click due to the short message.

6. Web push notifications lead to increased customer engagement

An astounding number of opt-ins, clicks through, and conversions are possible with push notification. Subscribing and reading the push alert requires minimal effort, and engaging with them takes no longer than a few seconds.

7. Push subscriptions cannot be faked

Web push subscriptions cannot be forged like fake email addresses since subscriptions are handled by the browser itself and no contact details are required. The fact that the browser can handle subscriptions for the visitor is a benefit not only to you as a marketer, but also to the consumer.

You also don't have to worry about spam filters. Unlike email, notifications cannot be filtered as spam and you can't get fake subscribers.

8. Web Push Notifications don’t pile up over time

Web push notifications can be set to expire after a specific period, after which they will stop being delivered. If the customer is not online within the limited time of the offer going live on your website, no notification will be delivered and the customer will still be pleased.

Wrapping It Up

Web push notifications are becoming increasingly popular among marketers around the world. A robust web push notification strategy is capable of boosting engagement and conversion rates for your website in a short time.

Having the right tool can help you craft web push notifications campaigns that can help you grow your revenue and reach your audience across multiple channels. And that’s exactly why Monsy is the perfect tool for you.

What are you waiting for? Sign up today and harness the power of web push notifications!