Web Push Notifications are a commonly utilized communication channel by organizations to reach out to potential consumers, engage them, and increase conversions. They assist in the distribution of critical promotional and non-promotional content from the brand to customers.

However, with so many push notifications being delivered to them, consumers may grow irritated. The obvious question that comes to mind is: How Does One Create Effective Push Notifications? What are the best web push notification practices?

If you have the same questions, you’ve come to the right place.

We have worked with many websites and compiled some of the best practices for web push notifications. In this article, you will learn how to incorporate these strategies in your campaign and see an uplift in user engagements and conversion rates.

Table Of Contents

• What Are Web Push Notifications?
• Difference Between Web & App Push Notifications
• Who Can Send Web Push Notifications?
• Web Push Notifications Best Practices To Get More Engagement
• 1. Opt-In Customization
• 2. Optimize Your Web Push Notification Timing
• 3. Target Audience Segmentation
• 4. Keep It Short & Simple
• 5. Localize Notifications
• 6. Use Rich Media & Images
• 7. Use Precise CTAs
• 8. Personalize Your Push Campaigns
• 9. Add Urgency For Faster Conversions
• 10. Use A/B Testing For Your Web Push Notifications
• 11. Do Not Spam Your Users Notifications
• Conclusion

What Are Web Push Notifications?

Web push notifications are alerts that may be sent to a user's desktop or mobile web browser.

These are alert-style messages that show in the top or bottom right-hand corner of a desktop screen, depending on the operating system, or appear on a mobile device in a way similar to app push notifications.

Web push notifications appear on a user's desktop or mobile screen while the browser is open, regardless of whether the user is on the website.

Difference Between Web & App Push Notifications

To deliver web push alerts, all you need is a website that has web push code loaded. This implies that even if a company doesn't have an app, it may make use of many of the benefits of push notifications (real-time, customized, in-the-moment messaging).

On the other hand, app push notifications are transmitted by a code that is installed in the app.

Who Can Send Web Push Notifications?

Web Push Notifications may be used by any website that wishes to re-engage consumers and increase traffic. You don't need an app to receive push notifications. A push notification is a re-engagement channel that is delivered directly to the user's browser.

It’s best to use web push notifications for marketing purposes.

Use push notifications to keep users informed about forthcoming sales, products, and other information. Avoid utilizing push notifications for any transactional-related updates since the user cannot store them.

If you want to get started, we highly recommend going with Monsy. It is compatible with all devices and has the top-performing ad formats in the business.

Web Push Notifications Best Practices To Get More Engagement

1. Opt-In Customization

CTRs for web push notifications are an important measure since they show how many people were drawn to your alert and opted to click on it. However, convincing consumers to opt-in is critical to the success of your approach.

Getting the opt-in right for web push notifications may be the difference between increasing online conversions and being blocked by consumers. The way you send web push notifications has changed as a result of Google's latest Quieter Permission UI.

Two-Step Opt-In

The recommended practice for getting consumers to consent to your web push notifications is to employ a two-step opt-in. It not only enhances the user experience but also provides more context for why consumers should grant notification access.

It prevents your website from being forced to show a quieter permission prompt if too many users opt-out of Google Chrome's standard native prompt.

You may use a two-step opt-in template to help people understand why you're asking for permission to send them alerts in the first place. After the user agrees, you may display a pop-up that instructs them to manually opt-in for alerts.

Delayed Opt-In

When prompted for permission as soon as they arrive on the website, the majority of users either block or opt-out permanently. Because of the improper timing, the permission prompts become quieter.

Improving user experience is one of the best methods to gain opt-in. After the consumer spends a particular amount of time on your website, add a delay and activate your opt-in screen. This will enhance your website's user experience by reducing rapid opt-outs.

Reminder Template

A large number of users may be automatically enrolled in the quieter permissions UI. Users will need some time to figure out how to re-opt-in to get web push alerts in this scenario.

A user can be prompted and guided through the process of activating permissions and electing to receive push notifications using an opt-in reminder template. Users who have already disabled opt-ins can be reminded through this template.

Bell Icon

The bell icon is a floating interactive and helpful button that allows your users to modify their notification permissions. When users click the bell symbol, they will be sent to either an opt-in screen or an instruction screen that will show them how to opt-in.

Seek Permissions

It's critical for marketers to get opt-in consent on the correct page — that is, the one with the greatest traffic and where consumers are most engaged.

If a firm asks for opt-in authorization on its home page but user engagement is highest on its product page, for example, push notification subscribers will be limited.

Marketers must figure out where the majority of traffic is going and request push notification approval on those pages. These could be the homepage, success page, or product page.

2. Optimize Your Web Push Notification Timing

For effective web push campaigns, the timing of your push notifications is critical. If you don't pay attention, you may end up with poor CTRs and people opting out of your alerts. Before sending your alerts, make sure you've taken care of the following two things:

Time Zones

Users frequently complain about alerts arriving at inconvenient hours, such as late at night or early in the morning. Nobody wants their phone to ring in the middle of the night while they are attempting to sleep or are already asleep.

Create a section based on user time zones to guarantee that your alerts are received at a time that is convenient for your users all over the world.

Periods Of High Activity

As a marketer, you want your push notifications to have the best possibility of engaging your consumers and generating high CTRs.

Every client has a regular schedule, which makes it challenging to get your alerts noticed and clicked at the appropriate moments. Knowing if your target audience is more active in the morning or evening might help you determine the best time to deliver web push notifications for more interaction.

You may target people when they are most likely to be engaged and click your alerts by optimizing your send times.

3. Target Audience Segmentation

In any marketing plan, segmenting your target demographic is crucial. Your user base may be segmented into target groups based on a variety of factors. You may work independently with each set of consumers and their interests using this strategy.

Sort your users into groups and give them appropriate alerts based on their behaviors or characteristics. Your segments should be based on the following criteria to get the most out of your web push notification campaign:

• Your users' browsing history.
• The users' purchasing history.
• Gender, city, nation, age, device, OS, and other user attributes.

4. Keep It Short & Simple

Always keep in mind that your consumers are bombarded with push notifications daily. Depending on the number of applications installed on their device, their notification center is inundated with notifications from various sectors. In this flurry, it's easy for your push alerts to get lost.

Keep your notification titles and descriptions brief and straightforward to cut through the clutter.

The lower the CTRs, the longer the notice header and content. To guarantee that the most amount of visitors interact and land on your website or product page, keep your notifications to 5–8 words in length.

5. Localize Notifications

Localization puts you one step ahead of the competition when it comes to customization. To provide a customized user experience, use location-based targeting.

Target users by their nation with smart segmentation and send web push notifications in their preferred or native language. This level of localization is critical for increasing CTRs and increasing client loyalty.

6. Use Rich Media & Images

It's possible that users will not always click on your alerts. In this situation, using images to convey your message helps you achieve your advertising objectives.

Adding photos to your notifications will make them more visually appealing and provide consumers with a context for what they're clicking on, as well as a better understanding of the notifications' purpose.

7. Use Precise CTAs

Checking your click-through rate is the greatest approach to determine the instant success of your web push notifications (CTR). It becomes tough to reach your marketing goal if your users do not click on your push notifications.

Incorporating a call to action (CTA) button into your alerts is one method to help boost your CTRs.

CTAs are essential in every aspect of marketing. Users must be urged to take action that is related to your objectives while they consume information. Giving your users a defined objective to achieve increases engagement and conversion rates.

8. Personalize Your Push Campaigns

Knowing and understanding your users' activities and habits is useless unless you can put the information to good use. When generating a push notification, make sure the message is relevant to your user.

Create more tailored campaigns with smart segmentation and unique characteristics that are more likely to resonate with your visitors and lead to a return visit to your website.

Setting up different custom characteristics allows for easy personalization. You may use them to include dynamic components in your alerts, such as a user's initial name, a product picture, and a link to the product page.

9. Add Urgency For Faster Conversions

Users will respond and act fast when they perceive a sense of urgency or shortage. Incorporate a sense of urgency into your alerts by stating how long the product/sale will be available. It optimizes the possibilities of conversion by increasing open rates.

Notification names that elicit a sense of urgency and excitement are more likely to be clicked, resulting in a high CTR. If there is a coupon code, you may also enter it in the same box.

10. Use A/B Testing For Your Web Push Notifications

Set up A/B tests to examine different aspects of your web push notifications. A/B testing is one of the most effective strategies to increase KPIs like click-through rates and conversion rates.

When it comes to web push subscribers, don't rely on guesswork - try different headlines, action buttons, body content, and more to see what works best.

A/B testing works best when only one piece is changed at a time. For example, test two different headlines while keeping the remainder of your notice the same. If one notice performs better than the others, you can be sure it's due to the headline change.

You won't be able to tell what sparked an increase in performance if you test several components at once.

11. Do Not Spam Your Users Notifications

This is perhaps the most important piece of advice on this list. Do not spam your users with notifications. Marketers who utilize a sophisticated web push funnel structure and often send bulk pushes risk bombarding their customers with notifications.

Spamming may have unfavorable consequences. Users may become annoyed by the constant buzzing of their phones' alerts and choose to either block or ignore them. Companies' push notification click-through rates will be reduced in the long term as a result of this.

Marketers may use frequency limiting to reduce the number of daily alerts they send to their customers. It may be configured to send any number of notifications at any time. It allows your business to be visible to customers without annoying them.

Conclusion

Always keep in mind that there is no one-size-fits-all solution. It's critical to keep your users in mind while developing your push notification strategy and to experiment with the names of your push notification campaigns regularly.

Experimenting with your content and discovering the perfect keywords that resonate with your visitors is also critical. You must adapt your strategy to changing trends.

Want to optimize your web push notifications and get a head start? Sign up with Monsy today!

Push notifications have become a popular marketing channel since their inception in 2009 for iOS. Shortly afterward, it was quickly adopted by all major operating systems. Since then, push notifications have been at the forefront of reaching audiences with bite-sized updates for over a decade.

The wide OS support for push notifications also means it can be tricky to design push notifications for each of these platforms.

In this article, we are going to cover what push notifications are and how to design them. You will receive some valuable insight that will help you understand the design of a push notification by “dissecting its anatomy”.

So if you are a product owner and/or a designer trying to craft the perfect push notification to reel your readers in, then you’ve come to the right place.

Table Of Contents

• What is a Push Notification?
• Anatomy of Push Notifications
• Web Push Notifications
• Mobile Push Notifications
• Advantages & Disadvantages of Push Notifications
• Tips For Making The Most Of Push Notifications
• Push Notifications Tip #1: Keep it Short & Direct
• Push Notifications Tip #2: Use The Right Tool
• Push Notifications Tip #3: Figure Out The Perfect Amount Of Notifications To Send
• Final Thoughts

What is a Push Notification?

Push notifications are short, clickable messages that let businesses interact with their customers on mobile and desktop devices. They are commonly used to provide the most up-to-date information, special offers, and promotions, as well as breaking news and live event updates.

Push notifications are permission-based and can be issued by an app or a website. The subscriber receives push notifications on their device once they have registered to the alerts, allowing them to remain up to speed with the latest information.

Even though app push notifications have been available for over a decade, different types of push notifications including web and Facebook Messenger alerts are still relatively young, despite that they have been greatly successful. They are commonly used in the marketing stack to make sure no aspect of audience engagement goes unnoticed.

Anatomy of Push Notifications

Web Push Notifications

Web push notifications appear different to users based on the operating system and the browser they are using. Here’s a breakdown of how push notifications look like in each of them.

Mac-Chrome (Catalina)

a. Browser Icon: Chrome icon. This can’t be changed.

b. Title: Restricted to 20-40 characters.

c. Domain: Website user is subscribed to. Can’t be changed.

d. Content: Restricted to 20-80 characters.

e. Icon: 192x192 or larger. PNG, JPG, GIF (not animated).

Character limitations vary based on whether or not an icon is present and which characters are utilized. Two action buttons are also supported in Chrome for macOS.

Mac-Firefox (Catalina)

a. Browser Icon: Firefox icon. This can’t be changed.

b. Title: Restricted to 60-80 characters.

c. Domain: Website user is subscribed to. Can’t be changed.

d. Content: Restricted to 20-80 characters.

e. Icon: 192x192 or larger. PNG, JPG, GIF (not animated).

Mac-Safari (Catalina)

a. Icon: This is set once and can’t be changed per individual message. Must be 256x256. PNG, JPG, GIF (not animated).

b. Title: Restricted to 40 characters.

c. Content: Restricted to 90 characters.

It's worth noting that Safari lacks a browser icon. It also doesn't show the domain.

Mac-Chrome (Big Sur)

a. Browser Icon: Chrome icon. This can’t be changed.

b. Title: Restricted to 60-80 characters.

c. Domain: Website user is subscribed to. Can’t be changed.

d. Content: Restricted to 120-150 characters.

e. Browser: Can’t be changed.

f. Time Stamp: When the message was received.

g. Icon: 192x192 or larger. PNG, JPG, GIF (not animated). Enlarges when expanded.

h. Action Buttons: Supports up to 2 buttons.

Character limitations vary based on whether or not an icon is present and which characters are utilized. The primary differences between macOS Big Sur and previous versions are that messages may be enlarged with a bigger icon, and the browser icon is smaller, allowing for more content.

Mac-Firefox (Big Sur)

Browser Icon: Firefox icon. This can’t be changed.

Title: Restricted to 60-80 characters.

Domain: Website user is subscribed to. Can’t be changed.

Content: Restricted to 120-150 characters.

Browser: Can’t be changed.

Time Stamp: When the message was received.

Icon: 192x192 or larger. PNG, JPG, GIF (not animated). Enlarges when expanded.

Action Buttons: These cannot be customized for Firefox.

Character limitations vary based on whether or not an icon is present and which characters are utilized. The primary differences between macOS Big Sur and previous versions are that messages may be enlarged with a bigger icon, and the browser icon is smaller, allowing for more content.

Mac-Safari (Big Sur)

a. Icon: This is set once and can’t be changed per individual message. Must be 256x256. PNG, JPG, GIF (not animated).

b. Title: Restricted to 60-80 characters.

c. Content: Restricted to 120-150 characters.

d. Website Name: Can't be changed.

e. Time Stamp: When the message was received.

Windows-Chrome

a. Icon: Logo, this can be changed. Needs to be square. Preferable 192*192 or large. Format supported JPEG, PNG, or GIF(not animated).

b. Title: Restricted to 60 characters.

c. Domain: Website user is subscribed, this can’t be changed.

d. Content: Restricted to 120 characters.

e. Browser Name: Chrome, can’t be changed.

f. Image: Needs to be a 2:1 ratio. Preferable 360*180. Format supported - JPEG, PNG, or GIF(not animated).

g. Action Buttons: Supports 2 action buttons.

Windows-Firefox

a. Icon: Logo, this can be changed. Needs to be square. Preferable 192*192 or large. Format supported JPEG, PNG, or GIF(not animated).

b. Title: Restricted to 40 characters.

c. Domain: Website user is subscribed, this can’t be changed.

d. Content: Restricted to 140–190 characters.

e. Settings: Can’t be changed or replaced.

Windows-Edge

a. Title: Restricted to 40 characters.

b. Icon: 192x192 or larger. PNG, JPG, GIF (not animated).

c. Browser: Can't be changed.

d. Content: Restricted to 140-190 characters.

e. Domain: Website user is subscribed to. Can’t be changed.

Android-Chrome

a. Browser Icon: Chrome, must be white with a transparent background. This can’t be changed. Needs to be square. Preferable 72*72 or large. Format supported PNG.

b. Logo Icon: Logo, this can be changed. Needs to be square. Preferable 192*192 or large. Format supported JPEG, PNG, or GIF(not animated).

c. Title: Restricted to 50 characters.

d. Domain: Website user is subscribed, this can’t be changed.

e. Content: Restricted to 150 characters.

f. Large Image: This is open to exploring. You can put the image as per the context of the notification. Needs to be a 2:1 aspect ratio. Preferable 1024*512. Format supported PNG, JPG, GIF (not animated).

g. Time Stamp: When the message was received.

Mobile Push Notifications

Compared to web push notifications, mobile push notifications are less diverse in appearance. Here’s how push notifications look like on two major mobile platforms - Android and iOS.

Native-Android

a. Small Icon: Logo, must be white with a transparent background. This can be changed. Needs to be square. Preferable 24*24–96*96 to fit all device sizes. Format supported - PNG.

b. Logo Icon: Logo, this can be changed. Needs to be square. Preferable 192*192 or large. Format supported JPEG, PNG, or GIF(not animated).

c. Title: Restricted to 50 characters.

d. App Name: This can’t be changed.

e. Content: Restricted to 150 characters.

f. Large Image: This is open to exploring. You can put the image as per the context of the notification. Needs to be a 2:1 aspect ratio. Preferable 1440*720. Format supported - PNG, JPG, GIF (not animated).

g. Action Buttons: Supports up to 3 actionable buttons.

h. Time Stamp: When the message is received.

Native-iOS

a. App Icon: Logo, this can’t be changed. Needs to be square. IOS uses the app’s default icon.

b. Title: Restricted to 25-50 characters.

c. App Name: This can’t be changed.

d. Content: Restricted to 150 characters.

e. Large Image: This is open to exploring. You can put the image as per the context of the notification. Needs to be a 1:1 aspect ratio. Preferable 1024*1024. Format supported - PNG, JPG, GIF, MP4, MP3, WAV.

f. Action Buttons: Supports up to 4 actionable buttons.

g. Options: The 3 dot option can’t be changed.

A subtitle is also supported on iOS. Note that, unlike Android, iOS does not presently allow web push.

Advantages & Disadvantages of Push Notifications

Push notifications offer a ton of advantages that enable you to engage more viewers. Even still, they may prove to be counter-productive and reduce engagements. Here are some of the pros and cons of Push notifications.

Pros

• Higher Visibility - Push notifications are customized alerts that appear in the corner of a user's browser window, making them extremely visible.
• Higher Conversion Rates - Push notifications have a 7X higher CTR than emails due to their high exposure.
• Optimized - Push notifications and their opt-in options may be tailored to fit the style and theme of a website. They are sent immediately and can also be scheduled for delivery at a later time.
• Reliable Revenue Source - Push notifications not only increase website traffic but also increase ad click-through rates. More and more media businesses are turning to this new stable revenue source, which allows you to monetize your 100% owned audience (subscribers).

Cons

• Interruptive & Annoying - Push notifications are sent in the same way as a pop-up ad, which makes them annoying. While this may work for a company that has clearly established when it will send alerts, it does not always provide a pleasant user experience.
• May become Spam - According to recent research, users receive about 80 alerts each day on average, which is staggering. Imagine your phone blowing up, only to realize you’ve received a dozen notifications about a topic you have no interest in. Annoying, right? Push notifications, which are typically one of the best methods to keep your loyal consumers engaged, must be used responsibly by businesses.

Tips For Making The Most Of Push Notifications

Since you’ve come this far, we can assume that you’ve gained a rudimentary understanding of what a push notification is and how to design one. Now before you get started crafting the perfect push notification, here are some tips to help you along.

Push Notifications Tip #1: Keep it Short & Direct

Making a push notification that truly signifies something is an art. You'll want to utilize a brief, direct message that offers people something to interact with. Good push notifications should do the following:

• Convey an interesting message to the user in a concise way.
• Allow the user to learn more while keeping in mind that many people will never look past the initial message.
• Remind the user of the app from which the message originated (for customer loyalty and branding).

Push notifications should never be longer than the available screen space. Users can receive notifications on their phones (in various places), wearable devices (which take up less space), or desktop computers (larger space). You should design and compose the notification's text using the shortest space possible.

Push Notifications Tip #2: Use The Right Tool

Picking the right tools to craft your push notification campaigns is a crucial step. It can help you optimize the performance of your campaigns easily and get maximum conversions.

When it comes to push notification tools designed for publishers, Monsy is a no-brainer. It allows you to easily capture your audience, and effectively market to them to grow your revenue across all platforms.

With Monsy, you’ll be able to earn more with Push Notifications, which take up little space on your website yet provide immediate revenue and compliment other placements.

You can boost your revenue with a simple straightforward banner that floats on either side of the page. This placement works on both mobile and desktop, allowing publishers to make more money.

Monsy works for all tiers and devices. It has the best results on mobile with the highest CTR and also is the top-performing ad for all GEO. Monsy truly is the one-stop solution to all your publishing needs.

Push Notifications Tip #3: Figure Out The Perfect Amount Of Notifications To Send

An excessive number of alerts may be a dealbreaker for your users. However, if you send out too few alerts, the user may forget about your app or website. You'll need the perfect blend.

The best notifications are those that are welcome by the subscribers - such as, a reminder or breaking news.

Allowing consumers to personalize their push notification settings is an important aspect of the design. Users are less likely to be irritated by the outcome if they can control when and how many messages they receive.

Final Thoughts

Push notifications are one of the finest ways to engage your audience and increase your conversion rates. Hopefully, you now have an understanding of the inner workings of a push notification and how to craft the perfect one for your business and viewers.

However, it won’t matter how perfect your notification is if it’s sent out at the wrong time.

This is the final tip we have for you - time your notification right. If your notifications are sent out at a time when your audience isn’t paying attention, it’ll most likely be ignored. To avoid this issue, use Monsy to optimize your push notifications and grow your revenue by 85% with our top-performing ad formats.

Get started with Monsy today!

What do your regular breakfast and successful marketing strategies have in common?

The best ones involve variety.

Give it a thought. As a blogger, to be successful with marketing, you must employ different methods, tactics, and test strategies to determine what works best for your business. You can’t just go all-in on one thing.

So what can you do to diversify your marketing strategy?

Simple, use Web Push Notifications.

Not only do push notifications let you communicate updates to your audience, they enable you to drive traffic to your website or landing page, build your audience, and grow your business. Plus, they work great in tandem with email marketing.

Table Of Contents

• What are Web Push Notifications?
• Web Push Notifications Vs In-browser Notification Vs Mobile Push Notification
• Who Should Use Web Push Notifications?
• 10 Reasons why bloggers need Web-based Push Notifications
• 1. Drive More Traffic To Your Website And Re-engage With Your Readers
• 2. Communicate instantly with your readers
• 3. Yield better response than any other marketing channel
• 4. Make it easier for a reader to opt-in compared to email
• 5. Make it easy to track subscriber behavior on your site
• 6. Offer a cost-effective alternative to building an app
• 7. Utilize the opportunity to trigger sensitive data
• 8. Utilize the limited time of your audience
• 9. Save time
• 10. Adblock and cookies are no longer a problem
• How frequently should you send your Web Push Notifications?
• Final Thoughts

What Are Web Push Notifications?

Web push notifications are notifications that can be delivered to a user through web browsers.

These are alert-style messages that slide in at the top or bottom right-hand corner of a desktop screen, depending on the operating system. It might also appear on a mobile device in a manner nearly identical to push notifications delivered from apps.

Web push notifications are delivered on a user’s desktop or mobile screen anytime they have their browser open. It doesn’t matter if the user is on your website or not.

Web push notifications are usually short and have the ability to evoke users' interest to make an action. Most importantly, it has almost twice the open rate and higher CTR than other major marketing channels like email.

Web Push Notifications Vs In-browser Notification Vs Mobile Push Notification

An in-browser notification is another form of online messaging that targets active website visitors when they are actively on your website.

Mobile push notifications are the types of notifications that appear on a mobile device. These messages go to a user’s phone and show up on a lock screen.

When a user opens a push notification, it will bring the user to whatever app sent the message. Much like web push notifications, users can opt-in and opt-out of receiving notifications.

But in this article, we’ll be covering all you need to know about web push notifications.

They differ from in-browser notifications and mobile push notifications in that a user does not need to be on the website to receive the push notification. This allows marketers to reach users when they’re not actively engaging on a website.

Who Should Use Web Push Notifications?

Web push notifications are a must-have for each and every business that focuses on growth. In this article, we will dive into the topic of why should you care about web push notifications if you are any of these:

• A blogger who wants to spread and engage people with their content.
• A publisher who publishes online content and wants to get maximum reads on their articles.
• An eCommerce marketer, one of whose KPIs is to get more people to engage with the deals, discounts and new product ranges on your website.
• Just about anyone in online business who is tired of sending emails that are not getting opened and clicked.

10 Reasons Why Bloggers Need Web-Based Push Notifications

1. Drive More Traffic To Your Website And Re-engage With Your Readers

If you’re handling a publishing or blogging website, driving traffic to your website (both repeat and first-time) is likely the most important thing for you.

Because more traffic leads to more paid subscriptions. On top of that, more traffic leads to greater visibility for ads displayed on your website and, eventually, it allows you to command more revenue from advertising.

Web push notifications give publishers and bloggers the ability to drive traffic by nudging their readers to return to the website.

According to a study done by Oppolis Software, digital publications that use push notifications see an increase of 102% in overall downloads compared to publications that don’t use notifications.

2. Communicate Instantly With Your Readers

One of the main advantages of web push notification is that it demands immediate action on the part of the subscriber. Either the subscriber closes the notification or he clicks on the notification and is taken to the content.

Publishers can use this unique functionality by sending instant content through push notifications. When it is sent in the form of a web push notification, this becomes a “digital nudge” encouraging the subscriber to know more and return to the website.

3. Yield Better Response Than Any Other Marketing Channel

Studies show that email and social media are the most effective marketing channels. Email still provides the highest ROI of any single channel.

But not all first-time visitors are comfortable providing their email addresses. That’s where web push notifications come in - helping your users take the first step in building a relationship with your brand.

Combining your web push notifications and email creates a winning marketing strategy by giving you additional touchpoints to connect with your audience.

With Push notifications, subscribers will get your notifications at any time right at their browsers. You don’t need users browsing your websites to send it, offering you a better channel compared to email.

Another advantage of push notifications is, subscribers don’t need to log in to Google or Twitter, or Facebook to receive the notifications. They could be anywhere on the web to receive your notification.

4. Make It Easier For A Reader To Opt-in Compared To Email

Opting in to receive web push notifications is a one-click process. Compare this to the email opt-in process, which requires the reader to enter his email address at the very least.

This increases push notification opt-in compared to email. Opt-in rates for web push notifications can range from 6% to 12%. Some early studies have shown push notifications to have an opt-in rate 10x times the rate at which an average email list builds.

5. Make It Easy To Track Subscriber Behavior On Your Site

You can track clicks on messages in an email campaign, but you need to do it through an email marketing platform or some other third party.

In the case of web push notifications, you can just paste the integration code and start following subscriber behavior on your website right away. It gives you a more advanced capability of verifying their interests, predicting their future behavior, and better targeting of campaigns, thanks to personalization - all in real-time.

6. Offer A Cost-effective Alternative To Building An App

If the only reason you’re building an app is to send users instant notifications, then a better option would be to simply subscribe readers from your mobile/desktop website and send them web push notifications.

In fact, the debate between apps and websites is still ongoing. Some experts say that for small and medium-sized companies, mobile websites reach more people than apps do.

Another factor to be considered here is cost. Sometimes, building an app just doesn’t make sense from a financial and business standpoint.

Considering this, web push notifications are a great way to leverage the power of interactive, instant communications with your readers, without incurring the cost of building an app.

7. Utilize The Opportunity To Trigger Sensitive Data

You can follow geo-location-based data, and choose the right time to send web push notifications. Nobody likes to get notifications early morning or in the middle of the night.

You can design your notifications strategy that is in line with the behavior of your target readers.

You shouldn’t send breaking news in the middle of the night. But you can send the same push updates during the “peak hour” or in the evening.

It doesn't matter if they are on smartphones or desktops, browser push notifications can reach them as long as they have an active internet connection.

This precise marketing channel allows your users full control over the subscription. They can opt-in anytime, and disable browser push notifications anytime they want.

8. Utilize The Limited Time Of Your Audience

Your audience has a thousand better things to do than read your lengthy emails. Push Notifications are crisp messages sent directly to their browsers.

The time to grasp information is reduced to just a few seconds for your end-users as web push notifications are limited in terms of character length.

So get rid of the jargon and the first paragraph you use for courtesies & introductions - come straight to the point.

9. Save Time

A web push notification message takes less time to create than other marketing copy because they are short in length and concise.

You can use it to make your subscribers aware of limited-time offers the minute you launch. Don’t let them miss out on a great opportunity — they’ll appreciate the heads up.

10. Adblock And Cookies Are No Longer A Problem

When your potential subscribers agree to receive notifications, these are saved in their browser. Therefore, no ad blockers will affect the delivery of your messages.

Moreover, no cookies are needed!

To identify a subscriber, the browser uses unique keys for each account, including service workers, eliminating the need for cookies.

How Frequently Should You Send Your Web Push Notifications?

Probably the most crucial thing to consider while scaling up your push notification campaigns is the frequency of your messages.

Since push notifications are a high-engagement communication channel, you need to be really careful not to inundate your subscribers with more notifications than they can handle.

Furthermore, since website push notifications are a comparatively new channel, there is no data out there on optimal frequency.

You need to carefully monitor your click-through rates (CTR), time on page, bounce rate, and opt-outs after every push notification to find out which frequency works best for your audience.

Final Thoughts

Web push notifications are gaining popularity among bloggers and publishers all around the world. A strong web push notification strategy may significantly increase engagement and conversion rates on your website in a short period of time.

And with the right tool, you can create web push notification campaigns that can help you boost your revenue and reach your audience across various channels. That’s the reason why you should give Monsy a shot!

Monsy is specially built for bloggers and publishers to easily capture the audience and efficiently market to them across multiple platforms.

So what are you waiting for? Get your skates on, sign up today to grow your revenue up to 85%, and harness the power of web push notifications.

Welcome. Bienvenue. Benvenuta. Herzlich willkommen.

People love to feel welcome regardless of language. A pleasant greeting goes a long way, whether you're entering the house of a family member or the office of a new customer.

When users join your app, the same thing applies. It is critical to introduce yourself to establish the tone for your product and build relationships with your audience. This is where onboarding push notifications prove their worth.

In this article, we’re offering you a collection of the best onboarding push notification templates to use in 2021.

Table of Contents

• Make a good first impression!
• What Is User Onboarding?
• How To Onboard New Users Effectively
• Onboarding Templates for Push Notifications Campaigns
• Best Welcome Notification Templates
• Final Word

Make a good first impression!

You've mastered first impressions in the physical world - you're personable, well-presented, and know your differentiator inside and out. But what happens when the screens are turned on?

Communicating in the digital age is a completely different ballgame. Human behavior and body language are tossed out the door.

So, how can you ensure that your company's brand values are upheld both online and offline?

By assuring that your onboarding approach extends further than the first three screens of app engagement and into your push notification strategy. That's how it's done. If users don't grasp the benefit of your software and how to utilize it, their odds of churning skyrocket.

What Is User Onboarding?

Consider onboarding to be the virtual handshake that adds a reassuring human element to your user experience. The term "onboarding" is derived from the Human Resources (HR) practice of organizational socialization.

Suppose you get a great new job, and on your first workday, you meet with Mary in HR to go over the company's onboarding process. Mary will fill you in with the information, skills, and behaviors needed to operate as an effective team member during your initial onboarding session.

Because of excellent onboarding, you receive a promotion after 6 months, progressively ascend to the top of the organization, and, eventually, achieve your objective of world dominance. Bless you, Mary!

Onboarding in the digital era is similar, just like the above example.  Simply replace the new job with a newly downloaded application and Mary from HR with demo screens demonstrating how the software works. And then, voila! You have digital onboarding.

Samuel Hulick, a UX expert, feels that the early stages of digital onboarding are crucial to the total user experience of technology. Effective tech onboarding improves the probability that new users will embrace mobile applications successfully.

App developers should strive to develop onboarding experiences that provide knowledge in a seamless, consumable manner. You can accomplish this by focusing on important moments of success early in the client experience.

How To Onboard New Users Effectively

Campaign for Customer Onboarding

You must nurture the customer once they have subscribed to your push alerts. You must inform users about your business and offerings. This will strengthen the subscriber's bond with your brand.

You can send a sequence of push notifications periodically using a user onboarding campaign. Customers will be more engaged and loyal as a result of this.

Whenever a new customer subscribes/joins, he feels excited. However, user enthusiasm dwindles over time. User onboarding assists in keeping users engaged for an extended period of time.

Notification of Arrival or Welcome Messages

Whenever a new user subscribes, you must send an immediate notification. It serves two purposes:

1. Greetings to new users
2. Confirming that the user has successfully subscribed

Onboarding Templates for Push Notifications Campaigns

Here is a collection of brilliant onboarding templates based on their use cases for you to get started with your push notification campaigns.

1. For Ecommerce Websites

The majority of eCommerce websites have multiple categories. Users must be informed about your main items and category. During the onboarding process, this is where you can exchange information with your consumer.

Some onboarding push notification templates for e-commerce are:

Day 1: Welcome X (user name) to Y (your site name)! Check our best products and categories.

Day 2: Thanks for joining Y (company name)! As a token of appreciation, we are offering you a 10% discount on any order for today. Grab the deal now!

Day 3: Check our latest collection at (insert link of your products and categories page)

Day 5: Take a look at what our other customers think of our products. Here are the recent reviews! Feel free to let us know how you feel about us.

Day 10: Free shipping for today! We are offering all our products with free delivery only for today. Hurry up and don’t miss out on the opportunity!

2. For SaaS Websites

Customers must be informed about your SaaS products and their features. You can highlight many different features and how to use them in the onboarding push notification series.

Some onboarding push notification templates for SaaS products are:

Day 1: Welcome X (user name)! We are Y (company name). We provide (solutions you offer). We are pleased to have you with us on our journey!

Day 2: Take a look at how to set up your account before diving deep into the features. Here is a short video that will help you out!

Day 5: 5-min read! Here is an informative article on “Best Practices of (a topic that relates to the services you are offering)”.

Day 10: Are you interested to learn more about us? Here are some case studies to give you an idea. Feel free to leave any feedback.

Day 17: Now you can make a demo request to try out (products/services you want to promote)! Feel free to schedule a call or reach us out at (email address).

Day 25: Take a look at some of the reviews that we got from our previous users. Feel free to let us know how you feel about us.

Day 30: We are arranging a virtual session of our upcoming updates and offers. You are cordially invited. Here’s the link to the session! (Insert link)

3. For Travel Websites

Most travel websites include a variety of services such as travel bookings, hotel reservations, car rentals, and more. The onboarding campaign highlights all of your offerings. Share the best vacation spots with new users.

Some onboarding push notification templates for travel websites are:

1. Right After Joining: Welcome to X! Check out the best vacation spots with your friends and family!

2. The Next Day: Use “TRAVEL15” to avail 15% discount on your first booking. Hurry up!

3. After 5 Days of Signing-up: Looking for the top vacation spots? Here are some all-time destinations to spend with your family!

4. After 10-12 Days Of Last Notification: Best Deals!!! Up to 25% off on your bookings for the rest of the month. Grab the deal now!

5. After 20 Days of Last Notification: Last chance to win a trip to Bali! Share your travel moments and experiences with us and get a chance to win a trip to Bali! Just upload your traveling pictures/videos on Facebook/Instagram and tag us.

6. After 1 Month of Signing-Up: Celebrating 1 month of hassle-free traveling! To celebrate your first month with us, we are offering you a 30% discount on all bookings for the next 7 days! Take the vacation you badly wanted.

4. For Job Websites

Job sites are there to provide job-related information. However, they also provide a range of other services such as resume writing and personality development programs. They have two kinds of subscriber base: Job Seeker and Employee.

For the employment website, you will have 2 types of onboarding campaigns. Share pertinent information with them via the onboarding campaign. You can provide resume services, application forms, and testimonials for the job seeker group. The idea is to keep them on your website as long as possible.

Some onboarding push notification templates for job websites are:

1. Right After Joining: Welcome to X (Your Company)! Be updated and get alerts on the job market. Be informed about new job openings!

2. After 2 Days of sending the previous notification: Thanks for joining, X! Now you connect to more than 1000+ leading companies in the United States. Apply now and get hired!

3. After 4 Days of sending the previous notification: Keeping your profile updated can increase your chance of getting hired by at least 60%! Get into the shortlist by updating your profile, NOW!

4. After 6 Days of previous notification: Tired of getting rejected? Here are some interview tips from our experts.

5. After 10 Days of Last Notification: Recruiters spend only 6 seconds reviewing your resume. Is your resume up-to-date? Create a professional and attractive resume now, click here!

6. After 15 Days of Last Notification: We have helped 5000+ candidates to land their dream job! Check out what they have to say about us.

5. For Gaming Website

People nowadays spend hours online. The gaming business has benefited largely as a result. The gaming website may keep customers engaged on its platform by implementing a push notification onboarding campaign.

A gaming website has a wide selection of games. Users could get bored after a while. An onboarding strategy can assist you in retaining the user's attention. A sample onboarding push notification template for gaming websites is shown below:

1. Right After Joining: Welcome to X (Your Company)! Be updated and get alerts on game updates and freebies! Here is your 50 point joining bonus!

2. After 2 Days of sending the previous notification: Get connected to gamers worldwide! Enjoy the realm of gaming.

3. After 4 Days of sending the previous notification: Bonus Points! Log in to the site every day to claim free points every day!

4. After 6 Days of previous notification: Bored of playing the same old games? Try these new and exciting games NOW!

5. After 10 Days of Last Notification: Keep your profile updated and protect your account. We offer the highest security of your e-wallet.

6. After 15 Days of Last Notification: Best Premium Deals! Get 20% off on the yearly membership package. Available for the next 24 hours. Hurry up, grab the deal now!

Best Welcome Notification Templates

The welcoming message is the first notification that a user will get when subscribing to your push notifications. Design a notification that lets new subscribers feel like they did the right thing by subscribing to push notifications.

Here are some of the top welcome notification templates:

Give a Welcome Voucher

A Welcome Voucher is one of the best methods to welcome a new subscriber. Give them a discount on their initial purchase.

Template:

Title: Thanks for subscribing!

Description: This is a small present from us. 10% off your first purchase. Use the code "1234."

Provide Premium Features

Who doesn’t love premium features for free?

Template

Title: Unlocked Features

Description: Exclusive bonus - premium features are now available for your account!

Offer Free Delivery

Any user would love free deliveries. So offering free shipment for a number of purchases can be a good way to keep your user hooked to your business.

Template

Title: Free Delivery

Appreciate you very much for subscribing. Get free shipping on your next ten purchases.

Offer Free Gifts

Give the new subscribers an incentive that will attract them to subscribe. What can attract them more than a free gift?

Template

Title: Claim Your Free Gift!

Description: Your subscription has been successful. To claim the prize, click here.

Final Word

That brings us to the end of our templates for both welcoming notifications and onboarding campaigns that you can use for your business.

A new subscriber is a potential prospect for you. You can effortlessly keep them engaged with your business by implementing an onboarding push notification campaign.

Sign up today and get your onboarding push notification campaigns up and running with Monsy!

Push notifications are short messages that pop up on the users’ mobile phone or desktop to alert them about the factors they opted-in for. Marketers around the world are already putting it to its best use, and if you’re not, you’re falling way behind.

Push notification is a really powerful marketing channel as users are constantly reminded about your product or services through push messages. But you need to send the right type of push messages to make full use of its capabilities.

In this article, we’re going over the types of push notifications that will help you reach your audience effectively and engage them with your marketing communications.

Types Of Push Notifications To Effectively Engage Your Users

1. Geolocation Notifications

When the users enter or leave a location, an app can send them messages based on that. You can create virtual perimeters around some particular areas and send push notifications to the customers in those areas via geolocation push notifications.

Moreover, these types of notifications are extremely useful for sending date match notifications. These can range from finding nearby places to hotels and travel apps. This is a great way to engage with potential customers via a targeted campaign.

Some advantages of geolocation notifications include:

Insights

Using geolocation notifications allows you to access a lot of new data that is used to understand which stores are performing better. It also helps to understand which locations are more lucrative for expanding your business and which customer segment is more approachable.

Efficiency

Sending notifications based on users’ location can make for highly personal and relevant content. This improves the efficiency of push notifications immensely. This also increases the impact your communications create on your buyers immensely.

Engagement

The likelihood of customers engaging with your brand increases by many folds if you provide them with personalized and relevant information at the right time at the right place. This won’t fail drives up your engagement rate.

ROI

You can easily analyze the effectiveness of your campaign as well as understand its response. Geofencing technology allows you to send people offers near your store. This is one of the most effective ways to optimize marketing efforts for better ROI.

2. Promotional Notifications

Promotional push notifications can alert users about time-bound offers like giveaways, flash sales, and more. Hence, users are encouraged to make purchases.

For instance, if we consider the travel app Kayak allows users to set up their notifications themselves for exclusive deals on destinations and dates. This way when these dates or destinations align with the price range that they have set, users receive alerts.

The purpose of promotional notifications is that urges users to take the desired action. These notifications come in handy for a range of industries including fitness, shopping, entertainment, and more.

3. Informative Notifications

Informative push notifications can be found in the form of updates, reminders, FYI messages, alerts, and so on.

Reminder

As the name suggests, reminder notifications are the ones that send out reminders to users so that they don't miss out on the things that they have opted in for. These notifications are sent based on data from external sources and user input.

For example, suppose a user has a meeting at 10:30 am. In that case, an app will accumulate local traffic data to alert the user of the exact time he should leave the house to reach the meeting on time.

Update

Updating the users about the changes in the app and suggesting installing the new version of checking out the much-improved feature are the works of update notifications. These push notifications allow the users to understand that their experience in the app is constantly and continually improving.

Alerts

These are notifications that are used to alert users to something that is directly related to them. For example, in the case of social media apps, alerts notify users about:

• When someone has liked the user's photo.
• When someone has sent the user a message.
• When someone has commented on their post, and more.

These types of push notifications are perfect for job portals, travel or taxi apps, education apps, fitness apps., social and messaging apps.

For instance, a fitness app named 12-minute athlete lets users set a schedule for their weekly workout and have12-minute the app remind them when it's time to workout.

4. Catch up notifications

Catch-up notifications aim to re-engage and motivate users. For example, when a user reaches a goal in their workout routine, the app can congratulate them for the progress made. This also helps build trust with the user.

Catch-up notifications are perfect for e-commerce apps (marketplaces and online stores), fitness apps, music apps, and others.

5. Recurring Push Notifications

Only a specific time and date are selected to send recurring push notifications to users. Recurring push notifications can be sent monthly or weekly to highlight editorial picks. These push notifications are used for educational or book apps and e-commerce. For example, Musx and Sephora send weekly push notifications to alert their users.

6. Order Push Notifications

You can add value for your users via order push notifications. This is the type of push notification that allows the customers about learning their order's whereabouts.

They consist of information like order status updates, order confirmations, tracking information, and provide digital receipts. These are the best notifications for food delivery, e-commerce, and mobile apps.

7. Rating/Survey Push Notifications

This is an easy way to gather user feedback and improve customer service by analyzing the ratings or surveys. A survey shows that nearly 60% of respondents always or mostly check reviews or ratings before downloading an app.

These push notifications will also help you to improve your app by gathering reviews about what the future versions should look like. This will also increase the number of installs for your app.

8. Trivia Push Notifications

The purpose of trivia push notifications is to be funny and entertaining. These are interesting and relevant messages (filled with love) sent to the users. A great example of how to make trivia push notifications can be found in BuzzFeed news.

A lot of the time we can see news apps sending notifications that have similar or repeated headlines. But we all know the goal of push notifications is to be relevant and unique.

So, if you want to get your point across in a funny and lighthearted way, this is the one for you. It is pretty clear that there are thousands of push notifications that are only trying to promote products or companies. So, ones with a touch of humor would catch more attention.

9. Highly Personalized Notifications

If your notification is not about the world ending tomorrow, there are not a lot of alternatives that all of your users could relate to. So, the only that you could get the attention of your users is through personalized push notifications.

Collect enough data about your users' past searches and other pieces of information. This would allow you to tailor your notification to cater to your audience.

Your main goal is to send relevant notifications to your users. for example, Netflix shows their audience the perfect notifications to their users about new episodes of their favorite shows, upcoming movies they might like, and so on.

Sending irrelevant notifications might end up in your users unsubscribing from your notifications altogether.

10. Smart Selling Notifications

This is the type of notification that you send your customers when you don’t want to be too salesy. The audience eventually gets bored because of receiving too many sales messages. But you need to sell your products.

Smart selling notifications are framed in a way that makes them look like you are not trying to sell something, but doing a favor to your audience. This requires you to gather data to send hyper-personalized and timely alerts based on triggers.

But how do you craft smart selling notifications?

The first thing to do is making a list of all the trigger events that would lead someone to purchase your products. Here are some of the reasons:

• Extreme weather conditions: Stay the night at ___ city for the lowest price. Hotel options and links.
• Airport closure or delays: Stay an extra night at ___ hotel for the lowest price with the best discounts.
• Uber reminding users to request rides when the rates are the lowest.

11. Limited Time Sale Notification

Push notifications are the best option when reminding your users about a new offer that you have just launched. And when it is a limited-time offer, you want to inform your users about it as early as possible.

So, what better way to do it than sending a notification that is going to be front and center on their screen?

This way both you and your user get value. You receive value in terms of driving up sales and the user gets value from receiving relevant information. This also ensures that you’re not annoying your users rather doing them a favor by notifying them about the sale so they can be the first to grab it.

12. Inbox Push Notifications

Some apps and websites use an inbox to store their notifications. Such as there is an App Inbox for mobile notifications and a Web Push Inbox for web push notifications.

This feature allows the user to access all of their notifications when they click on the inbox icon of the app. The best part about inbox push notifications is that even if the notifications of your app are disabled on the users’ device, they can still check the inbox to find them. All the notifications are saved in the inbox until the app is opened.

Final Thoughts

Marketers are already using push notifications to engage their customers effectively via push notifications. App notifications are sent on mobile phones as long as the notifications are enabled. And in the case of web push notifications, it is stored in both computers and mobile phones.

These types of push notifications can be also received through wearables. This makes sure that users have access to them whenever they want. Choosing the right type of push notification makes it easier to engage your audience and get them to convert.

Get started with Monsy and see how you can engage your audience effectively using push notifications.

A good number of digital publishers rely solely on advertising as their source of revenue. With the presence of tech giants in the publishing industry, it has become very difficult to remain competitive with a single revenue stream.

Publishers need to diversify their revenue stream to survive in the long run.

As we move into the 2020s, revenue diversification for publishers is easier than ever. But where should you draw the line? To what extent does focusing on multiple revenue streams interfere with your content quality?

In this article, we’re guiding you through the process of diversifying your revenue while also considering the factors that come into play while adding revenue streams.

But first, let’s dive deeper into why publishers need to diversify their revenue streams in 2021.

Why Do Publishers Need to Diversify Their Revenue Streams?

When your money keeps rolling in, it's easy to get complacent. You start relying on that fixed revenue stream and become increasingly hesitant to pursue new opportunities, not wanting to be one of the 75% of businesses that fail to launch new projects and initiatives.

However, this entails the classic risk - putting all your eggs in one basket.

If that revenue stream starts fading away, you will still be required to pay your expenses while attempting to adjust the course and find a new revenue source.

Here’s why diversifying your revenue streams will protect your publishing company’s future:

Sales stream can dwindle, so keep investing in them

It should go without saying that businesses cannot rely on a single source of revenue to survive in the long run.

It makes no difference how amazing your client or customer base is, or how well your connection is currently working. That might change at any time. A change in your financial situation necessitates a renegotiation of your contract.

Moreover, they may simply find a better deal elsewhere. The best way to protect against future financial crises is to always be on the lookout for new sales to establish a stable customer base.

Competition will be fierce, make the most of your resources by developing new products and services

The advantage of revenue diversification is that it allows organizations to make the most use of their resources and completely realize their potential.

You might be able to diversify by only introducing new verticals. For example, social video news company NowThis News has introduced more than 10 verticals in less than 8 years in operation.

Alternatively, you might enter a whole new market segment with a new client base to capitalize on significant growth potential. However, in any case, you will be making the most use of your resources and aiming for the highest potential ROI.

It is easy for one revenue stream to sap your energy and divert your attention away from growth

We've seen it too many times when one main revenue stream begins to demand more and more attention until it completely dominates everything. It might be your first valued client or customer, or it could be your most profitable revenue stream.

Regardless, it may rapidly become an impediment to development and success by consuming too much of your energy and resources, leaving you with little with which to seize new opportunities.

Learn to avoid this happening in the first place, because trying to untangle yourself later is considerably more difficult than avoiding it in the first place.

Factors to Consider While Adding Revenue Streams

Instead of blindly following what other companies have done to diversify their revenue streams, you need to assess your position to determine what works best for you. Here are three things you should consider to choose the most appropriate revenue mix.

1. Recognizing Your Audience

First and foremost, you must get a thorough understanding of your target audience.

What do they appreciate and despise; what are their demographics; are they inclined to pay for the online content they consume; are they willing to accept a lot of advertising; and so on. Knowledge is power, but understanding your consumers or audience well is absolutely important.

2. Recognizing Your Capabilities

Then you should assess yourself, your strengths, and your limitations. Do you provide unique, high-quality original content? Do you have great technical skills? Do you have strong ad operations skills? Do you have a solid sales team? and so on.

There is no one-size-fits-all revenue balance, and choosing one without the ability to apply it properly can be disastrous to your digital business.

3. Understanding Your Options and choosing the best-fit

This is the relatively simple part: after performing some basic research, it is quite apparent what the primary options are out there. Concentrate on what is truly driving revenue growth and where consumer trends are going.

Finally, if you followed the first two steps correctly, selecting which revenue streams to include in your mix should be simple.

Top 4 Revenue Streams For Publishers

Revenue Stream #1: Direct Sales

The conventional method for web publishers to utilize a data management platform (DMP) entails leveraging data acquired from your online presence and other available second- or third-party data.

This includes viewing behavior, interests, affinities, intent, a previous purchase, and more. Many publishers utilize this data to supplement their continuing direct-sales bundle offered to agencies and brands, therefore increasing ad revenue.

Though it is a time-consuming process, direct ad revenues are gold, ensuring more revenue and your own campaign. To do so, create a media kit or a dedicated webpage presenting specific advertising and marketing information for your website.

Then, create your advertising rate card to list the prices for your inventories. Lastly, you can create a material specification document to clarify the terms and conditions.

But most importantly, identify your target audience and value propositions. Stand out amongst your competitors and be persistent.

Metrics to track:

Direct ads CPM (Cost per thousand impressions), CTR (Click-through rate), RPM (Revenue per thousand impressions), ROI (Return on investment).

What can be covered:

• Overly ads
• Email/ Tweet/ Facebook Post Sponsorship
• Email banners
• Webinar ads
• Pre-roll video ads
• Corner ads

Revenue Stream #2: Subscriptions And Memberships

With the help of your most loyal customers, digital subscriptions and membership can help you create additional revenue.

Consumers have a lot of options when it comes to what they read, so if you can persuade them to commit to you through a paid membership, you've earned audience engagement as well as extra money.

Furthermore, digital subscriptions shift the emphasis away from page visits, preserving the integrity of your articles and preventing clickbait headlines.

The regularity with which someone reads local news is one of the most important factors in determining whether or not they would subscribe. Consumers who read national news and wire-sourced material are five to ten times less likely to join up than people who read local news and wire-sourced stuff.

Incorporating a lot of local information may result in increased subscribers, often up to ten times as many. People want to see the worth of your brand and its relevance to their needs.

Metrics to track:

Subscriber acquisition rate, Subscriber churn rate.

What can be covered:

• Category subscriptions
• Hard paywalls
• Trial subscription
• Visitor surveys
• Subscriptions for non-news sections
• Visitor surveys
• Subscriptions from a different platform
• News subscriptions

Revenue Stream #3: Podcast Monetization

Today, there are two major disparities in how podcasts earn money for publishers. When combined, they generate a consistent revenue stream that might help you in earning an income from podcasting.

The most common techniques now fall under the area of direct monetization. Direct podcast monetization occurs when the show itself is sold. You may make money by generating unique content, reusing it, and providing paying members special access.

The flip side of the coin is indirect podcast monetization. This is when you utilize your podcast to promote other products. Your podcast becomes a medium for product promotion and demand generation among your audience.

According to the Pressgazette, the total US podcast market revenue reached $960 million in the year 2020. And the IAB report says, the industry expects podcast advertising to grow by 15% this year.

Metrics to track:

Downloads per episode, audience engagement post ads, exclusive promo codes used, traffic redirected.

What can be covered:

• Audience donations
• Podcast sponsorship- Sponsoring own podcast or placing someone else’s ads
• Paid membership- sell premium episodes or implement a hard paywall
• Branded content- sell products relevant to the podcast topic
• Syndicate your show on Youtube

Revenue Stream #4: Ecommerce For Publishers

Ecommerce monetization options are increasing for publishers. Publisher eCommerce revenue today includes commissions and fees from affiliate or partner marketing content, curated eCommerce marketplaces, and branded products.

According to an Insider Intelligence study conducted in December 2020, publishers anticipate that eCommerce will become a larger income source in 2021.

The majority of US publishers (62 percent) projected eCommerce to be one of their top three revenue streams in 2021, with 36 percent expecting it to be their top revenue source. Furthermore, affiliate advertising rated in the top three revenue streams for 31% of respondents, with 9% expecting it to be their top revenue source.

Metrics to track:

Conversion rate, audience churn via eCommerce, product feedbacks, cart abandonment rate, net promoter score, acquisition cost, the average order value of a visitor.

What can be covered:

• Build and sell- Selling own products
• Affiliate advertising- Selling sponsored products
• Branded content- Selling products relevant to the topic

8 Tips to Boost Your Revenue As A Publisher

Optimize Your Ad Sales

Create a common list of audiences that spans the key industries represented by your advertiser clients. Use bespoke setups for high-value marketers or those who do not fit inside the regular set. Work with the client to develop a plan that is appropriate for the specific campaign — message, cross-screen, sequential, and so on.

Monetize Your Data

You have the option of selling directly to buyers or making the data available to any buyer via a DSP data provider set. If you don't want to sell under your own brand, another alternative is to join an anonymized data exchange.

Use Affiliate Marketing

When it comes to passive income, affiliate marketing is another great option to supplement your income. This revenue-sharing strategy entails connecting to valuable brands or products and receiving a share based on the people who make a purchase. According to Business Insider, affiliate marketing accounts for 15% of the digital media industry's revenue.

Use Digital Subscriptions

Many publishers choose the metered approach, in which casual readers are allowed to read a set number of articles per month before being required to subscribe. This strategy assists in converting your most engaged readers into paying clients without alienating casual readers with a hard barrier.

Even if they are unlikely to subscribe, it allows them to "taste" your products and read a few articles.

Use Push Notifications

While many companies send web push notifications, the strategy has to be a bit different for publishers. The objective is to entice users to return to the site, where they may consume relevant content and engage with it.

With a tool like Monsy, you can use a simple banner floating on a side of your webpage and optimize your ad revenue. Publishers can easily capture their audience and efficiently market to them across multiple platforms.

Prioritize Audience Segmentation

The amount of segments you create is entirely up to you. You may segment your viewers and target them with sports-related advertisements if you offer a sports section.

If a big chunk of your readers is from a certain geographic region, you may wish to promote local events or companies. Segmentation may give your readers a more customized experience while also assisting you in selling advertising more effectively.

Discover New Audiences

Audience extension, which allows your advertisers to reach their audience after they've left your website, is one approach to reach new audiences. This type of audience extension strategy allows for more precise audience targeting and can help you land more advertising clients.

Create Customized, Personalized, and Relevant Content

When you know a certain percentage of your audience is interested in specific content you can start to market towards them. Then make sure it is reaching the right people to whom it would be most relevant. And if two or more topics are relevant to one person, show both of the content to them.

Final Words

The publishing industry's paradigm shift demonstrates that for digital publishing firms, innovation and out-of-the-box thinking are the way ahead for building a strong brand and establishing confidence among audiences.

But diversifying your revenue doesn’t necessarily have to be hard work.

If you are just looking for a tool to assist you to enhance customer satisfaction along with generating more revenue with your traffic, you can give Monsy a shot.

Monsy offers top-performing ad formats for publishers and guarantees an 85% revenue growth. Get started today and watch your revenue grow in no time!

Getting a blog up and running is hard, and making money with your blog is even harder. However, monetizing your blog is easier today than it ever has been before. No matter what niche you write for, there’s an audience out there.

Before we get into how to monetize your blog, let’s first be clear about one thing - it takes time to build an income from your blog. Success from blogging doesn’t happen overnight.

To accelerate your journey on the road to success, you have to know how to:

• Attract traffic to your blog, that too, fast: All that you need is at least a thousand visitors a month to know that you’re doing it right.
• Figure out how to monetize that traffic.
• Grow your email list: You could have a small email list and still use it to your advantage. But growing your email list can be of huge benefit.

The purpose is to create content that funnels your blog readers into buyers of the products you’re promoting. You have to provide something of genuine value to your customers through your blog.

In this article, we’re offering you 7 tried and tested methods that can help you monetize your blog and create a steady stream of income.

Can You Monetize Your Blog From Day 1?

A lot of professional bloggers will suggest you not rush into trying to make money from the first day.

Your audience should not get the impression that your blogs are all about earning money. Your chance of monetizing your blogs with a new audience is slim anyway. You also shouldn't jump into monetizing your blogs as soon as it hits a particular audience number.

Find a middle ground.

It’s way better to wait to monetize your blog after gaining credibility and authority in your niche. In the book, “Tool of Titans”, Tim Ferris explained how he didn't start accepting advertisements until his podcast hit 100,000+ downloads.

How To Choose A Blogging Niche To Earn Money

Only 4% of bloggers make more than $10,000 a month according to ProBlogger Report. Choosing a bad niche is one of the reasons for bloggers failing to hit the mark.

Choosing a niche that you know a lot about and have a lot of interest in can be a really good choice.

If you have issues regarding maintaining a budget or balancing a checkbook, then you should not become a personal finance blogger. If you have past experience or expertise in renting houses, you can be a real estate blogger.

You can monetize your blog of any niche there is. But there are some tried and popular niches that happen to do quite well. Personal finance and marketing are two such niches that are known to generate good money.

Monetization is not magic, it's math.

For example, if you want to make an average of $6000 from your blog:

• You can sell a $600 course to 10 people.
• Sell a product of $200 to 30 people.
• You can also charge $6000 for consulting with a client.

This does not imply that you can just increase the prices of the things your selling. It means to grow a monetizing strategy that aligns with your blog right now or how you want it to be in the future.

Getting Started With Your Blog

Let's start with understanding how to create a blog. Choose a blogging platform like WordPress or any other CMS. These are optimal for attracting organic visitors - users who simply stumble on your blogs through search results in a search engine.

Unfortunately, other “Instant site” platforms such as Wix, and Squarespace are not SEO friendly. So, you are in great shape if you start a WordPress blog.

The next thing you have to consider is the look of your blog. This plays a huge role in bringing people back to your site and keeping people on-page. While writing, keep the content easily scannable, organized, and relatively self-explanatory.

Here are some things to consider while designing your blog.

• Ask yourself, “If I landed on this website, would I read it?”
• Keep the color contrasts and theme similar to the mood of your content.
• Also, remember to keep the contrasts such that it's easy to read what's within.
• Use as much social proof as possible, like, client logos, press badges, etc.
• Make your posts more clickable by adding pictures to them.
• A CDN serves your images dynamically. Install a few plugins like “lazy load”, and your site will be a lot faster and more responsive for your readers.

Now, let's finally dive into how you can monetize your blog.

How Can You Monetize Your Blog

1. Affiliate Marketing (Promoting Someone Else’s Products Or Services)

Affiliate marketing is the process of earning through a commission provided by another company for promoting its products or services.

This might sound like a rather new form of marketing, but believe it or not, this has been around since the introduction of online selling itself.

The process is pretty simple:

• You like a product and find it interesting.
• Then you promote it to people through your blog stating what you like about the product.
• People buy that product for your recommendation and you get a percentage of that profit.

It is a great practice to be an affiliate for a company whose product or service you actually use.

If you, suppose, use a Constant Contact email marketing software, StudioPress WordPress theme, Bluehost hosting, or any other products that have an affiliate program, make sure to create a page on your blog with resources for other bloggers working in your niche.

This is for when your blog grows in popularity, other bloggers in the same niche might sign up for the same services you use and follow in your footsteps, which in turn generates revenue for you.

You can join these affiliate programs to find products to promote on your blog in the easiest ways:

• Amazon Associates
• ShareASale
• Commission Junction

2. Become A Freelance Blogger In Your Niche

Becoming a freelance writer for more prominent blogs in your niche is said to be one of the easiest ways to make money blogging.

Businesses look for people that can create content to fuel their marketing and who better to create that content than someone who is actually knowledgable in that niche.

Here’s an example of a blog writer who makes a full-time income blogging for other businesses. Freelance blogger Bamidele Onibalusi by writing on his blog, Writers in Charge, showed his content marketing chops alongside growing his audience.

According to a study by Glassdoor, in the United States, an average freelancer makes about $40k a year.

Charging

Here is a table of how much you can earn through freelancing in different niches.

You cannot charge as much at the very beginning of your career. But your rates should go up as you start gaining more experience and credibility. Make sure you don’t charge too low at the beginning of your career as a freelancer.

For instance, if you charge $10 per article at the beginning, this would drain you out and destroy your will to continue working. It could also drive clients away as they would question the quality of your writing and your skills.

Charge your fee based on every project and not on an hourly basis. Charging on an hourly basis is not the wisest choice as you don’t know how long a particular content will take you to finish and it will also slow you down.

On the contrary, charging according to words will get you more money quicker. Without accounting for your niche or previous writing experience, according to WriteWorldwide, here’s how much you could charge in your first year as a writer.

The amazing thing about freelancing is that people don’t really care if you have a huge audience or not. They only care if you're good at writing great content.

Some incredibly freelance content writers are Jorden Roper and Jennifer Gregory. Jorden made $5,000 only in her fourth month of being a freelance writer and Jennifer earns about 6 figures every year from her freelance writing business.

3. Advertise On Your Blog With Google Adsense

When you think about how to monetize your blog, the first thing that probably comes to your mind is advertisements.

Google Adsense is the easiest way to monetize a blog through advertising. It is an ad network that displays advertisements on websites and is run by Google.

When you display ads on your website through Google Adsense, people click on it, and you earn money. The ads shown on your blog are tailored to the site's audience and content.

Setting up Google Adsense for your blog is also pretty simple. The Ads displayed on your blog are displayed automatically after setting up Google Adsense.

4. Get Paid For Writing Reviews

Much similar to sponsored guest posts is getting paid for writing reviews. These paid reviews allow you to write reviews on the products you’ve tried in exchange for money.

A product review usually covers both the benefits and drawbacks of the product or service and requires in-depth research. Many freelancers test and review products full-time and generate a healthy and steady income.

5. Turn Your Blog Into A Membership Site

Every blog site has its fair share of loyal audiences. This is the process through which you put them to use to monetize your blog. Your loyal audiences have a greater chance of paying more to read your content than other readers.

Turning your blog into a membership site is like locking your content behind a door. Only those who pay for it will be able to access it. You can charge them in 2 ways:

• Ask for a one-time fee for all-time access.
• Charge for a monthly subscription.

Before you turn your blog into a membership site, you need to gain enough credibility to make sense for people to pay for your content.

6. Sell Online Courses

You can put the process of generating income on autopilot by creating courses. This is one of the most popular ways for bloggers to earn money. You have to make sure that your content is unique and cannot be found by a simple google search.

The first thing that you have to know is the needs of your audience. Your course should solve a problem, or teach them relevant skills.

Online courses usually sell for $100 to $500. As the numbers aren’t that great, it’s quite difficult to make $10,000 per month if you don’t generate a huge amount of monthly traffic.

Survey your audience to know what courses will address their needs the most.

• When you know you’ve targeted the right source, make an MVP of your course.
• Build a skeleton of your course and see if people enjoy it.
• Don’t spend time and resources on products you can’t sell. This just takes away time from your time to delve into other ways of monetizing your blog.

7. Sell Your Merch

You often see celebrities selling their merch for a lot of money. Plenty of successful bloggers also sell their merch in a similar way. These can be t-shirts, phone cases, caps, etc. with a logo of their blog or catchphrases printed on them.

Final Thoughts

There’s no shortcut to establishing a blog good enough to generate income for you. While the methods we’ve compiled in this article are guaranteed to help you monetize your blog successfully, the results won’t be the same for everyone.

It’s also unwise to compare your newly created blog to a blog that has been around for quite a few years. Understand which stage your blog is currently in, and try to set realistic goals.

Generating a steady income by monetizing your blog won’t be easy, and you need to work hard, be patient, and consistent to see the results.

If you want to grow your audience quickly, you need to make use of efficient marketing channels like push notifications. You can send web and mobile push notifications when you post new content or add new merch to your shop.

Getting the right tool can help you craft and execute your push notification strategy to perfection, which is why Monsy is the perfect solution for you. Along with automating your push notifications strategy, Monsy will help you drive up your revenue in no time.

Get started on Monsy today and start growing your blog audience!

Are you looking for a fresh way to engage your users? Try reaching them with web push notifications. But sending web push notifications in bulk to all your users won’t get you the results you want. You need a clear strategy that suits your product/service and your target audience.

Usually, these notifications are actionable messages that are scheduled, customized, and relevant. Web push notifications offer you a smart way of driving engagement and holding the visitors to convert them to leads.

The road to making visitors opt-in for push notifications is often a bumpy one with no clear guideline.

To help you get through this, we’ve compiled a list of 20 tried and tested web push notification strategies that can boost your conversion rates steadily.

What Is Web Push Notification?

Web push notifications are messages or alerts sent to the devices of users from a website. These are also known as browser push notifications, as users need to have a browser to receive push notifications.

Web push notifications are quite popular in the e-commerce, media, publishing, and blogging industry. In fact, these sectors combine to make up 40% of all web push notifications senders.

Push notifications boast an average click rate of 10.3%, making them ideal for marketers looking to reach their customers in real-time.

20 Web Push Notification Strategies To Engage Your Audience Effectively

1. Personalize the Opt-in Prompt

Personalized opt-in prompts give the users a clear connotation of the type of notification they will be getting after they are opt-in. Hence, to make them opt-in, customize the opt-in prompt rather than using a standard one for everyone.

Additionally, this is an opportunity to add value to your notifications so that the subscribers don’t unsubscribe soon.

2. Segment Your Audience

Segmenting your audience allows you to target specific audiences and send relevant notifications to them. Web push notification platforms track information that you can use for segmenting audiences.

The segmentation should be done based on the user’s device, geographic location, number of visits to the website, last visit, and so on.

3. Make It Browser or Device Specific

The presentation of the notifications is also important. If your notifications aren’t tailored to each browser and device type, the notification headline or the body might get cut off. This gives off a sloppy look, which is certainly not the impression you want to create.

Personalizing the audience based on their device and the type of browser they are using will allow you to adapt your notification strategy accordingly.

4. Integrate Action Button

Your click-through rates say a lot about the success of your web push notifications. If the subscribers are not clicking the notifications, you will have a hard time reaching the marketing goal.

Incorporating the action button will allow you to boost your click-through rates. Moreover, calls to action are an integral part of any marketing communications. It gives your subscriber an idea about the content along with making the path easy to do it.

Ecommerce stores can include, “Add to cart,” “Check out now”. Blog owners can add “Click here to know more”. CTAs like this can do wonders regarding enhancing your click-through rates.

5. Consider The Timezone

Imagine receiving a push notification at 3 in the morning. Sounds annoying right? This is why your push notifications require optimization according to the user timezone.

Optimizing web push notifications according to the user timezone will allow you to send them at the perfect time, ensuring a great user experience.

6. Make Use Of Triggered Campaigns

Usually, web push notification campaigns are of two types: manual and triggered. Setting up a manual campaign is a cakewalk - Organize the campaign, pick the audience, and schedule it.

Triggered campaigns are different. They are a result of a user’s action on your website. Therefore, after setting up a campaign, you have to decide the right trigger to make it relevant.

The actions can include exiting the cart, visiting a specific page, or opting in for web push notifications. Trigger campaigns are immensely relevant, hassle-free, as well as efficient.

7. Personalize The Notification Body

Notifications with dynamic elements, for example, the first name of the user are extremely efficient. You can include fallback texts as well if the custom attribute no longer exists for a specific user.

8. Conduct A/B testing

A/B tests are the most efficient marketing tactic to enhance campaign efficacy. It helps you to decipher what improvements you need to make to get more click-through rates.

A/B testing is an infallible way to enhance conversion rates and improve click-through rates. Instead of guessing, experiment with headlines, body texts, action buttons, and more.

However, don’t change the whole notification while conducting A/B tests. Slightly tweak it by using a different text font, or changing the headline, and so on.

This will help you to understand what is working best for your subscribers. Changing the elements drastically for each version will making it quite hard for you to grasp which is actually effective.

9. Use Custom Icons

Integrating visual elements will make your notifications stand out. The best practice is to use customized icons. Along with your logo, an additional image will let the subscriber differentiate multiple campaigns.

For example, using a bulb icon for sending tips through notifications can be a simple differentiating tactic.

10. Push Welcome Messages

Welcome messages are a great way to add a personal touch to the communication. You can automate welcome messages to trigger right after a visitor subscribes to your web push notifications.

It lets you introduce your brand to potential customers. Moreover, you can educate the subscriber about the navigation of the platform along with highlighting special features. Welcome messages are an ideal way to guide new customers to have a seamless experience.

11. Track the On-Site Activities of a User

Before the opt-in appears, your visitors need to understand the benefits they will be getting from your platform. You can use trigger-based notifications to make sure you can push the opt-in prompt after the visitor has realized the benefits and is more likely to subscribe.

For example, e-commerce website owners can set the opt-in to trigger after a visitor browser several times or after viewing an item. Activities like this portray that the service you are offering is beneficial to the visitor.

If your website is related to a blog then you can customize the opt-in to appear after a visitor has read your posts. This makes sure that a visitor decides to opt-in only after going through your content.

Therefore, automating opt-ins to appear after a visitor spends a certain amount of time on the website or mobile app is an efficient method to add value to your notifications.

12. Identify The Best Pages to Push Opt-ins

Analyze a buyer’s or visitor’s journey to identify which pages are performing best to increase conversion rates. You can adjust your opt-in strategy in a way that best fits the user’s experience on these pages.

Usually, customers of e-commerce websites track their shipments via mail or mobile app. This is the opportunity to take their permission for receiving web push notifications for knowing updates regarding shipments and other offers.

You can strategically set opt-ins to trigger on the checkout page. Instead of asking permission for push notifications, be a little diplomatic. Tell them that the push alerts would let them track their orders, get product recommendations, inform them about relevant information and promotional activities.

Moreover, you can ask permission for sending notifications regarding stock updates. This tactic will contribute to increasing the number of your customers.

13. Use Brief Permission Texts

Your opt-in messages notify the visitors or users why they should sign in to your notifications. Therefore, the permission texts should carry a brief image of the benefits they will be getting after they subscribe to your notifications.

However, the permission texts should differ according to the audience. You need to do customer segmentation to implement this. This would let you frame your texts catering to the interests of specific audience groups.

Convey the benefits of receiving web push notifications from you. Let the audience know that by subscribing to your opt-in messages, they can keep themselves updated about flash sales, discounts, and special offers.

14. Inform Users About Unsubscribing

To make people open to receiving alerts, you need to build a relationship of trust with them. Let them know that you are concerned for their privacy as well. Don’t forget to include that they can easily unsubscribe from the service.

15. Add Catchy Headlines

The headlines of your notification should seem convincing enough to grab visitor’s attention. Be creative with the tone. Add some humor or a powerful message. The headline should be appealing to your target audience.

16. Combine Web Push Notifications With Other Channels

Web push notifications are being widely used by digital marketers. The side effect of it is that visitors are being pickier on which notifications to receive. Consequently, the click-through rates are decreasing.

But with the right approach, you can steadily increase your opt-in rate. To promote your notifications, you can utilize other channels like social media, emails, newsletters, and more.

You can inform users about the perks of receiving push notifications from your website by creating posts on social media or mentioning them in your newsletters.

17. Place CTA Buttons on Your Home Page

The majority of traffic on any website is pulled to the homepage. Therefore, adding a call to action button on that page makes it easier to have people opt-in for your push notifications.

Set the CTA button on the top of the page to grab the visitor's attention. You can choose to A/B test the positioning and color of the CTA button to figure out which will work better.

Note that, since the CTA button will be attention-grabbing, it is important that the rest of the components are plain on that page. Such as the header and the footer. Otherwise, the page might look messy or cramped.

18. Utilize Exit-Intent

Bringing visitors to your website is not the only task that you should be focusing on. The main goal is to make them subscribe to your notifications along with converting them to customers.

Most of the time, visitors tend to leave the site without performing these activities. An exit-intent pop-up can be a savior in this regard. When a visitor is about to leave the site, you can use a pop-up to make them think twice.

These pop-ups can notify you about discounts, sales, offers, promo codes, vouchers, and more.

This technique will encourage visitors to sign-up for your web push notifications. Besides, it increases online visibility as well as contributing to the promotions of your products.

19. Offer an Incentive

Incentives are an ethical and efficient way of luring in new customers. This not only is a way to convince people to subscribe but also a way to drive up your engagement figures.

The incentives can be ebooks, audiobooks, podcasts, exclusive articles, webinar invitations, discounts, and much more. Incentives should be provided to existing customers as well as potential customers. Because this is also an efficient way to keep the existing customers hooked.

20. Track Conversion Rates

Tracking conversion from web push notification campaigns is an absolute necessity. Ecommerce brands can track sales from a web push campaign.

Besides, setting up custom events as conversions is also helpful to track how a web push notification performs.

Increased CTR does not matter if the conversion rate is low. This means, there is a lot of room for improvement in your marketing activity.

Track conversion rates and make changes according to requirements to make the best of your marketing efforts.

Wrapping It Up

Your approach to crafting web push notification strategies will depend on your brand and marketing goals. The list we’ve compiled for you includes 20 web push notification strategies that are fairly effective for all types of companies and brands.

To implement these strategies, you need to first understand your users, and then pick the strategies that work best for them. Monsy helps you capture your audience easily and grow your revenue by reaching them on multiple platforms.

Sign up today and get your web push notifications strategy up and running in no time!

Businesses have radically transformed how they connect with their customers in the age of the internet. Email and push notifications are two of the most widely used channels used by brands to communicate with their customers.

While email has been around for a long time (a really long time), web push notifications offer businesses a much-needed differentiating channel apart from crowded email inboxes.

But which one should you choose?

It’s true that not everyone can make web push notifications work for their business. But it’s still an option worth considering.

In this article, we will discuss the key differences between email and web push notifications, and make a case for why web push notifications trump email as a marketing channel.

What Is Email Marketing?

Email marketing is a method of promoting products or services through e-mail. By using emails, you can deliver highly targeted content to subscribers and lure them in with irresistible offers.

A business without email communication is hard to imagine. Many e-commerce businesses ask customers for feedback via email. Email is also used by websites to verify account creation, password reset, and more.

However, email marketing is at times, referred to as spam marketing. As the popularity of email marketing has grown, email services have become smarter. The vast majority of these services send marketing emails to designated promotional or shopping tabs, making it difficult to stand out, or attract the attention of the user.

In fact, the number of emails sent each day in 2021 was 319.6 billion. The total number of email users globally is projected to reach 4.6 billion by 2025, up from 4 billion in 2020, a jump of 600,000 users. This means that the potential of email marketing as a differentiating channel is likely to decrease in the coming years.

Email marketing is hence no longer as effective as it once was. However, that's okay with us. Because we now have a more direct and efficient alternative - web push notifications.

What Is Web Push Notification?

Web push notifications are messages sent to a user’s devices from a website through their browser, which is why it’s also known as browser push notifications.

Web push notification allows you to stand out from crowded email inboxes and avoid getting filtered into the spam folder.

Today's world of the internet and smartphones makes push notifications the best advertising strategy, which can be delivered via phones or browsers. As they use targeted information, it results in better communication of the message and higher conversions.

With over 7 times higher click-through rates than email marketing, push notifications are becoming more popular among marketers. It’s also responsible for driving more results, thanks to its improved visibility and simpler opt-in process.

Key Differences Between Email And Web Push Notifications

Length

Reading emails takes time and is often tedious. In contrast, web push notifications are small (less than 50 characters) and don't require customers to go through a lot of content.

Using Web Push Notifications, you can deliver precise and relevant messages to your users. Alternatively, emails are long and fill users' inboxes with unnecessary information, which creates inconvenience.

The majority of emails consist of promotion, marketing, or auto-generated content. Since these are easily ignored and never opened, they are automatically categorized as spam by the system.

Content

With emails, you can modify the content as you wish. Along with multiple links and attachments, long descriptions can also be added.

Here are few examples of how emails are typically used:

• Sending out daily, weekly, and monthly marketing campaigns.
• Sending out welcome emails that include account details
• Company newsletters
• Promotional campaigns

For web push notifications, the title may differ in length up to 60 characters, the description may be 140 characters long, and the image should be no larger than 2 MB. The sentences are short and direct. Targeted words are used in push notifications for better reach.

Here are few use cases of web push notifications:

• Payment confirmations
• Booking confirmations
• Billing details
• Login credentials
• For promotional discounts and offers
• Updates to newly published blogs or content

Timeliness and Priority of the message

Push notification doesn’t require you to open a separate app to read a message. The message is delivered directly to the recipient's device, such as their computer or mobile phone, and is immediately viewed by them.

However, to read an email, a person must check their inbox, navigate to the email and open it. Messages that do not require users to view them immediately are sent through emails.

The purpose of push notifications is to encourage and drive user actions, delivered at the precise moment and place of need. Your users may need to act on some content that you send right away. Consider an out-for-delivery update or a limited-time flash sale announcement as an example.

Campaigns

Push notifications are handy when it comes to creating campaigns. The process is very easy to follow- all you have to do is provide a link, a few sentences, and an image.

Push campaigns are easy to track and evaluate. A number of push notifications services integrate analytics to analyze metrics such as open rate, read time, segmentation, delivery rate, and conversion rate.

In contrast, email requires a number of steps. To begin, you will have to write the body copy for the email, come up with an appropriate subject line, select images, set the layout for the email, and make sure it looks good on all devices, before scheduling the campaign.

Personalization

Subject lines and delivery times can be customized in emails. But push notifications provide a more individualized experience. Rich media features like large images, carousel, audio, and video can be used in push notifications.

Online retailers can target push notifications by using a wide range of specific parameters. The notifications can be filtered by product preferences, gender, or location.

Your customers will be notified in a personalized way, allowing you to increase the likelihood of them clicking through.

Connection and Intimacy

Sending emails directly to someone's inbox was a very personal form of communication at a time when an average person received no more than 10 emails a week. But nowadays, people receive gazillions of promotional emails every day from many companies.

This makes it easy for your emails to be easily ignored unless you include a subject that intrigues your recipients to open them.

Push notifications come to the rescue here. Mobile phones are with consumers round the clock. So a properly designed push message can engage a consumer anywhere, at any time.

The mobile push notification spaces are still much more compact than emails. All smartphone users check their notifications, and you should make use of this fact to generate quality leads.

Well-designed Web push notifications immediately engage website visitors and do not interfere with their activities. These notifications also immediately draw the recipient's attention.

Accessibility

Push notifications are immediately visible on the top of your phone, or computer devices. The user can read the content of the notification without having to open an app or software.

The right kind of push notification can effectively engage website visitors. Messages can be closed at any time by a customer if they are not interested.

Compared to emails, push notifications display information more quickly and do not end up in spam.

Pros and Cons of Push Notifications vs Email

Pros of Email

• Messaging is not limited in terms of size or length.
• Customers can save messages for later reference.
• There are many ways you can personalize and segment your message.
• Cost-effective.

Cons of Email

• Time-sensitive information is not appropriate to be sent via emails.
• Risk of ending up in the spam box.
• Unacceptably low rate of open and click-through.
• A successful email marketing campaign requires a lot of resources and skills.

Pros of Push Notifications

• Open rate and response time are higher.
• Implementation is convenient and cost-effective.
• You can reach your customers in a matter of minutes.
• Generally free to use.
• There is no need to provide personal information.

Cons of Push Notifications

• Content can only be delivered on a limited scale.
• Can easily be ignored by visitors.

8 Reasons Why Web Push Notifications Are Better Than Email

1. Web push notifications make subscription easier

In terms of subscriptions, users prefer to receive push notifications over email. Users only have to accept the opt-in prompt and hit allow to give permission. That’s it. They are good to go.

Push notifications work on both desktops and mobile devices and it does not require any personal information. Notifications can be sent on mobile devices without having to make an application.

2. Web push notifications offer greater visibility

Web push notifications are distinguished by their greater visibility. There is no need to check an inbox, enter a username or password, or sign in through social media. They can be easily viewed on desktop devices, provide better value to the users.

You are more likely to see push notifications than emails. When you send a push notification, your message stands out and gets in front of your audience. More than half of mobile users enable push notifications, so your message is sure to reach a large audience.

3. Web Push Notifications offer improved delivery and Conversion Rates

With web push notifications, you can communicate with customers instantly. Using the automated triggers will enable you to reach the right audience with the right offer at the right time, in the right place.

Businesses that implement push notifications in their marketing strategy report higher conversion rates. For instance, sending a push message about a specific sale can link customers directly to your product pages, thus increasing your reach and conversion rate.

4. Web push notifications offer higher Optimization Rates

As the message is short and clear, the optimization rate for push notifications has been reported to be 12% in many studies. It is easy to read, so it is not easily ignored.

People don't often view marketing emails because they are perceived as spam. This results in a 1.9% optimization rate for emails.

5. Web push notifications offer higher Click-through and Open Rate

Web push notifications have a far greater impact than emails in a cluttered inbox since they are displayed in real-time and highly visible. When it comes to click-through rate, push notifications are 7 times more profitable than emails.

There is a low bounce rate for push notifications, and people are more likely to click due to the short message.

6. Web push notifications lead to increased customer engagement

An astounding number of opt-ins, clicks through, and conversions are possible with push notification. Subscribing and reading the push alert requires minimal effort, and engaging with them takes no longer than a few seconds.

7. Push subscriptions cannot be faked

Web push subscriptions cannot be forged like fake email addresses since subscriptions are handled by the browser itself and no contact details are required. The fact that the browser can handle subscriptions for the visitor is a benefit not only to you as a marketer, but also to the consumer.

You also don't have to worry about spam filters. Unlike email, notifications cannot be filtered as spam and you can't get fake subscribers.

8. Web Push Notifications don’t pile up over time

Web push notifications can be set to expire after a specific period, after which they will stop being delivered. If the customer is not online within the limited time of the offer going live on your website, no notification will be delivered and the customer will still be pleased.

Wrapping It Up

Web push notifications are becoming increasingly popular among marketers around the world. A robust web push notification strategy is capable of boosting engagement and conversion rates for your website in a short time.

Having the right tool can help you craft web push notifications campaigns that can help you grow your revenue and reach your audience across multiple channels. And that’s exactly why Monsy is the perfect tool for you.

What are you waiting for? Sign up today and harness the power of web push notifications!

Mobile usage has witnessed an unforeseen growth in the last decade, pushing marketers to look for mobile-first channels to reach their audience. Push notification has become a primary channel for reaching app users with real-time updates. If used right, it can be an effective tool to grow your audience with minimal effort.

But the key aspect of using push notifications to accelerate the growth of your audience is sending the right messages at the right time. Mobile users are likely to receive 46 push notifications a day on average, which makes it crucial to send the right number of notifications without annoying them.

In this article, we’re discussing how to craft a push notification strategy that boosts engagement and grows your audience base.

What Are Push Notifications

Push Notifications are clickable pop-up messages that are sent as a medium of alerting users or sending information that they have opted-in for. Push notifications can be sent for apps and services. These work as a quick communication tool that enables companies to convey information, messages, or offers to the customers.

This relatively new digital marketing channel was introduced in 2009. Even after gaining significant momentum in the last few years, marketers are still figuring out the way to utilize the full potential of push notifications.

Nonetheless, the impact of push notifications is undeniable, which includes increase in engagement, user retention, and repeat visits.

Why Use Push Notification As A Marketing Channel

Boosts Revenues Of Inactive Users

A lot of the time, users install an app, use it for some days, and then forget about it. Push notifications act as a savior in this case.

All it needs to turn an inactive customer onto a regular one is the right use of personalized push notifications. Provide the latest offers, thoughtful reminders, or customized offers, and your users will surely appreciate it.

Monsy makes it even easier for you to boost your revenue through push notifications. You can expect increased traffic and an 85% revenue growth with its top-performing formats.

Drives User Engagement

Push notifications trigger users to open the mobile app from which the notifications were sent. But make sure the notification content is relevant and has a clear call-to-action to drive the desired actions from the users.

For example, if you know about the preferences of your users, use that to set up offers or limited-time deals.

Helps Target The Right Users

When a customer opts into your service, you get access to their information. This enables you to understand which product is suitable for whom, allowing you to customize the notifications to individual users.

For example, segmenting subscribers by grouping people based on similar tastes and other relevant parameters.

Boost Conversion Rates

Conversion rates can be driven up by launching push campaigns that focus on a clear picture of what your goals are.

Understanding user behavior is another way of skyrocketing conversion rates. Sending concrete, concise, highly targeted, and personalized messages can help you effectively boost the conversion rates of your service. According to a study, push notifications generate 3-10 times more attention than usual.

Track User Behaviour

Keep tabs on user behavior and use the insights to optimize your push notifications strategy.

Launch campaigns that leverage positive user behavior and find ways to stay connected with your users. Push notifications provide you a more efficient channel, with much higher click-through rates when compared to email campaigns.

How To Grow Your Audience Base With Push Notifications

1. Track Push Notification Stats

To understand if you're performing well or not, check on your subscriber growth and click rate. Keeping tabs on your irregular and inactive users helps you to retarget them the next time you send push notifications.

Another way of boosting customer engagement is by planning out responses to emotional triggers of the users to send push notifications.

2. Add Value With Your Content

Share useful and relevant information through push messages to elicit a response from inactive customers. This will help you increase app visits and website traffic which will ultimately grow your audience.

3. Send Notifications Based On Local Geo Location

Make sure to schedule push messages using the right time zone to keep your users’ phones from beeping at the wrong hour.

You can send notifications based on your subscribers' geographical location, which allows you to personalize your messages even better.

4. Send Timely Notifications

Understanding which notification should be sent at which time is crucial for user engagement. Not all notifications are equally important. The less urgent ones should be the least intrusive.

Another crucial factor for user engagement is push notification cadence. Don’t send them too often, nor wait too long. Waiting too long will result in your users forgetting who you are and feeling interrupted the next time you reach out to them.

For example, the New York Times mobile app sends the news notification when the news is actually breaking. If it were sent a few hours too late, their audience would likely have heard it from some other source.

5. Segmentation And Targeting

Sending the same notification to every customer can bring about uncalled consequences. Segmentation and targeting allow you to send push messages catered to each user based on their needs. You can also send push notifications tailored to the users' devices as segmentation may differ from Android to iOS.

6. Test CTA (Call To Action)

Experiment with different types of CTA messages to elicit a specific action from your users. Send your users push messages like “Buy Now”, or “Get a 20% discount only for today!”.

Experiment with multiple CTAs to see which one is the most effective for your customer base and the groups you want to reach. It can also be an amazing strategy for in-app messaging.

7. Subscriber Onboarding Campaign

It is crucial for you to make the onboarding process flawless, as this is the first push notification your subscriber is going to receive.

Keep your new subscriber engaged to bring them back to your site. Identify the needs of your subscribers and craft a list of push messages for the onboarding campaign that has to be sent in regular intervals.

8. Abandoned Shopping Cart

Cart abandonment is a common cause of headaches for every online business. Cart abandonment can occur due to various reasons, regardless of which you can craft a push notification campaign to reengage these users.

You can also automate the process by using cart abandonment as a trigger to launch and conduct the push notification campaign.

9. Action Based Campaign

Among multiple touchpoints in your website, you need to prioritize the ones that drive the most actions. For instance, “Download E-book” is a strong touchpoint for a SaaS website that aims to trigger interest among its users about a specific field.

Another way of increasing engagement is to create trigger push notifications based on customer actions. For instance, product reviews are very important for e-commerce websites. You can easily create a product review trigger campaign to automatically trigger users whenever they buy a product, which reminds them to leave a review of the product after using it.

10. Price Drop Alerts

Price acts as a very strong motivating factor in purchase decisions. Shoppers often compare prices and wait to buy the product after the price falls, or during a sale. They even compare prices across different websites.

To attract the attention of price-sensitive customers, you can enable price drop alerts on your service using push notifications to alert them about any price change. Select the price drop level at which you want to send notifications and it will send it to the subscribers whenever the price drops to that level.

11. Don't Send Too Many Push Notifications

You should keep in mind that push notifications should grab your user's attention and should be non-intrusive at the same time.

These can be a blessing or a curse depending on however way you send them. If sent aggressively they can start unsubscribing the push alerts which will cause your audience base to shrink.

This is why it’s very important to strike the right balance between timing and frequency when it comes to push notifications.

12. Improve Your User Experience

While we talked bout push notifications as a way to drive back inactive users, they can also be used as a tool to improve user experience.

Push notifications can be used to give your users exactly what and when they want it even when they are not in the app. Consider the role push messages play in service-oriented apps like Lyft and Uber, and payment apps like PayPal and Venmo.

These brands provide users with real-time notifications like low account balances, estimated driver arrival, new payments, and unconfirmed transactions. As users won't check the apps every time for this information, notifications like these capture the users’ attention when it's important.

13. Identify The Problem And Goal

Identifying the purpose is the first step in creating a push notification campaign. You can only create a successful push notification campaign when you're clearly aware of your problems and goals.

Avoid users from leaving your app by keeping track of when they are doing so and create a strategy to keep them engaged. You can also compare your reach and engagement with other competing services or even create your own past records as benchmarks.

14. Implement Advanced Push Notification Tactics

Add more personalization to make your post notifications more relevant to users. If it's done right, personalization can help you connect with your users on a deeper level while still not coming off as “salesy”.

Another useful tactic is to put your users in control. This will add more value for your users by making them feel better about it to providing them full control over the push notifications they receive.

According to a study by Localytics, users prefer to receive push notifications based on the interests they shared with the app as opposed to getting push messages based on their in-app behavior. You can also combine both to get the best results.

Pinterest executes this perfectly. It sends you notifications based on the interests you set within the app combined with your in-app behavior (saved pins).

Send prompts for push notification permissions the right way. If users don't allow your push notifications in the first place, none of your strategies will work.

This is especially important for IOS apps. Accengage found that 91.1% of Android users allow push notifications. Where the is number is 43.9% in the case of IOS users. The reason for this is, Android users have to manually opt-out of receiving push messages while IOS users have to manually opt-in.

15. Provide Relevant Push Notifications

Push notifications aren't always about advertising. You also need to build relationships and credibility with your audience. You can do so by providing updates about simple things such as transaction confirmation or updates on a wish list.

Send notifications instead of text messages or emails for instant alerts for time-sensitive messages, such as a flight change. As mobile platforms are more personal, users expect them to be more relevant and personalized.

Final Words

Push notification can be the ideal channel for creating value for your customers, boost brand loyalty, grow your audience and drive more sales. The key is to send the right message, to the right audience, at the right time.

Personalizing your push notification strategy based on user data helps you do just that.

Even though we’ve provided you a guide on how to use push notifications to grow your audience, keep in mind that there is no one-size-fits-all strategy. You need to understand your users and keep experimenting to find the strategies that work best for you.

If you want to grow your revenue by capturing your audience easily and reaching them in multiple platforms effectively, Monsy is the perfect tool for you. Sign up today and start getting the results in no time!