Web Push Notifications are a commonly utilized communication channel by organizations to reach out to potential consumers, engage them, and increase conversions. They assist in the distribution of critical promotional and non-promotional content from the brand to customers.
However, with so many push notifications being delivered to them, consumers may grow irritated. The obvious question that comes to mind is: How Does One Create Effective Push Notifications? What are the best web push notification practices?
If you have the same questions, you’ve come to the right place.
We have worked with many websites and compiled some of the best practices for web push notifications. In this article, you will learn how to incorporate these strategies in your campaign and see an uplift in user engagements and conversion rates.
Web push notifications are alerts that may be sent to a user's desktop or mobile web browser.
These are alert-style messages that show in the top or bottom right-hand corner of a desktop screen, depending on the operating system, or appear on a mobile device in a way similar to app push notifications.
Web push notifications appear on a user's desktop or mobile screen while the browser is open, regardless of whether the user is on the website.
To deliver web push alerts, all you need is a website that has web push code loaded. This implies that even if a company doesn't have an app, it may make use of many of the benefits of push notifications (real-time, customized, in-the-moment messaging).
On the other hand, app push notifications are transmitted by a code that is installed in the app.
Web Push Notifications may be used by any website that wishes to re-engage consumers and increase traffic. You don't need an app to receive push notifications. A push notification is a re-engagement channel that is delivered directly to the user's browser.
It’s best to use web push notifications for marketing purposes.
Use push notifications to keep users informed about forthcoming sales, products, and other information. Avoid utilizing push notifications for any transactional-related updates since the user cannot store them.
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CTRs for web push notifications are an important measure since they show how many people were drawn to your alert and opted to click on it. However, convincing consumers to opt-in is critical to the success of your approach.
Getting the opt-in right for web push notifications may be the difference between increasing online conversions and being blocked by consumers. The way you send web push notifications has changed as a result of Google's latest Quieter Permission UI.
The recommended practice for getting consumers to consent to your web push notifications is to employ a two-step opt-in. It not only enhances the user experience but also provides more context for why consumers should grant notification access.
It prevents your website from being forced to show a quieter permission prompt if too many users opt-out of Google Chrome's standard native prompt.
You may use a two-step opt-in template to help people understand why you're asking for permission to send them alerts in the first place. After the user agrees, you may display a pop-up that instructs them to manually opt-in for alerts.
When prompted for permission as soon as they arrive on the website, the majority of users either block or opt-out permanently. Because of the improper timing, the permission prompts become quieter.
Improving user experience is one of the best methods to gain opt-in. After the consumer spends a particular amount of time on your website, add a delay and activate your opt-in screen. This will enhance your website's user experience by reducing rapid opt-outs.
A large number of users may be automatically enrolled in the quieter permissions UI. Users will need some time to figure out how to re-opt-in to get web push alerts in this scenario.
A user can be prompted and guided through the process of activating permissions and electing to receive push notifications using an opt-in reminder template. Users who have already disabled opt-ins can be reminded through this template.
The bell icon is a floating interactive and helpful button that allows your users to modify their notification permissions. When users click the bell symbol, they will be sent to either an opt-in screen or an instruction screen that will show them how to opt-in.
It's critical for marketers to get opt-in consent on the correct page — that is, the one with the greatest traffic and where consumers are most engaged.
If a firm asks for opt-in authorization on its home page but user engagement is highest on its product page, for example, push notification subscribers will be limited.
Marketers must figure out where the majority of traffic is going and request push notification approval on those pages. These could be the homepage, success page, or product page.
For effective web push campaigns, the timing of your push notifications is critical. If you don't pay attention, you may end up with poor CTRs and people opting out of your alerts. Before sending your alerts, make sure you've taken care of the following two things:
Users frequently complain about alerts arriving at inconvenient hours, such as late at night or early in the morning. Nobody wants their phone to ring in the middle of the night while they are attempting to sleep or are already asleep.
Create a section based on user time zones to guarantee that your alerts are received at a time that is convenient for your users all over the world.
As a marketer, you want your push notifications to have the best possibility of engaging your consumers and generating high CTRs.
Every client has a regular schedule, which makes it challenging to get your alerts noticed and clicked at the appropriate moments. Knowing if your target audience is more active in the morning or evening might help you determine the best time to deliver web push notifications for more interaction.
You may target people when they are most likely to be engaged and click your alerts by optimizing your send times.
In any marketing plan, segmenting your target demographic is crucial. Your user base may be segmented into target groups based on a variety of factors. You may work independently with each set of consumers and their interests using this strategy.
Sort your users into groups and give them appropriate alerts based on their behaviors or characteristics. Your segments should be based on the following criteria to get the most out of your web push notification campaign:
Always keep in mind that your consumers are bombarded with push notifications daily. Depending on the number of applications installed on their device, their notification center is inundated with notifications from various sectors. In this flurry, it's easy for your push alerts to get lost.
Keep your notification titles and descriptions brief and straightforward to cut through the clutter.
The lower the CTRs, the longer the notice header and content. To guarantee that the most amount of visitors interact and land on your website or product page, keep your notifications to 5–8 words in length.
Localization puts you one step ahead of the competition when it comes to customization. To provide a customized user experience, use location-based targeting.
Target users by their nation with smart segmentation and send web push notifications in their preferred or native language. This level of localization is critical for increasing CTRs and increasing client loyalty.
It's possible that users will not always click on your alerts. In this situation, using images to convey your message helps you achieve your advertising objectives.
Adding photos to your notifications will make them more visually appealing and provide consumers with a context for what they're clicking on, as well as a better understanding of the notifications' purpose.
Checking your click-through rate is the greatest approach to determine the instant success of your web push notifications (CTR). It becomes tough to reach your marketing goal if your users do not click on your push notifications.
Incorporating a call to action (CTA) button into your alerts is one method to help boost your CTRs.
CTAs are essential in every aspect of marketing. Users must be urged to take action that is related to your objectives while they consume information. Giving your users a defined objective to achieve increases engagement and conversion rates.
Knowing and understanding your users' activities and habits is useless unless you can put the information to good use. When generating a push notification, make sure the message is relevant to your user.
Create more tailored campaigns with smart segmentation and unique characteristics that are more likely to resonate with your visitors and lead to a return visit to your website.
Setting up different custom characteristics allows for easy personalization. You may use them to include dynamic components in your alerts, such as a user's initial name, a product picture, and a link to the product page.
Users will respond and act fast when they perceive a sense of urgency or shortage. Incorporate a sense of urgency into your alerts by stating how long the product/sale will be available. It optimizes the possibilities of conversion by increasing open rates.
Notification names that elicit a sense of urgency and excitement are more likely to be clicked, resulting in a high CTR. If there is a coupon code, you may also enter it in the same box.
Set up A/B tests to examine different aspects of your web push notifications. A/B testing is one of the most effective strategies to increase KPIs like click-through rates and conversion rates.
When it comes to web push subscribers, don't rely on guesswork - try different headlines, action buttons, body content, and more to see what works best.
A/B testing works best when only one piece is changed at a time. For example, test two different headlines while keeping the remainder of your notice the same. If one notice performs better than the others, you can be sure it's due to the headline change.
You won't be able to tell what sparked an increase in performance if you test several components at once.
This is perhaps the most important piece of advice on this list. Do not spam your users with notifications. Marketers who utilize a sophisticated web push funnel structure and often send bulk pushes risk bombarding their customers with notifications.
Spamming may have unfavorable consequences. Users may become annoyed by the constant buzzing of their phones' alerts and choose to either block or ignore them. Companies' push notification click-through rates will be reduced in the long term as a result of this.
Marketers may use frequency limiting to reduce the number of daily alerts they send to their customers. It may be configured to send any number of notifications at any time. It allows your business to be visible to customers without annoying them.
Always keep in mind that there is no one-size-fits-all solution. It's critical to keep your users in mind while developing your push notification strategy and to experiment with the names of your push notification campaigns regularly.
Experimenting with your content and discovering the perfect keywords that resonate with your visitors is also critical. You must adapt your strategy to changing trends.
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What do your regular breakfast and successful marketing strategies have in common?
The best ones involve variety.
Give it a thought. As a blogger, to be successful with marketing, you must employ different methods, tactics, and test strategies to determine what works best for your business. You can’t just go all-in on one thing.
So what can you do to diversify your marketing strategy?
Simple, use Web Push Notifications.
Not only do push notifications let you communicate updates to your audience, they enable you to drive traffic to your website or landing page, build your audience, and grow your business. Plus, they work great in tandem with email marketing.
Web push notifications are notifications that can be delivered to a user through web browsers.
These are alert-style messages that slide in at the top or bottom right-hand corner of a desktop screen, depending on the operating system. It might also appear on a mobile device in a manner nearly identical to push notifications delivered from apps.
Web push notifications are delivered on a user’s desktop or mobile screen anytime they have their browser open. It doesn’t matter if the user is on your website or not.
Web push notifications are usually short and have the ability to evoke users' interest to make an action. Most importantly, it has almost twice the open rate and higher CTR than other major marketing channels like email.
An in-browser notification is another form of online messaging that targets active website visitors when they are actively on your website.
Mobile push notifications are the types of notifications that appear on a mobile device. These messages go to a user’s phone and show up on a lock screen.
When a user opens a push notification, it will bring the user to whatever app sent the message. Much like web push notifications, users can opt-in and opt-out of receiving notifications.
But in this article, we’ll be covering all you need to know about web push notifications.
They differ from in-browser notifications and mobile push notifications in that a user does not need to be on the website to receive the push notification. This allows marketers to reach users when they’re not actively engaging on a website.
Web push notifications are a must-have for each and every business that focuses on growth. In this article, we will dive into the topic of why should you care about web push notifications if you are any of these:
If you’re handling a publishing or blogging website, driving traffic to your website (both repeat and first-time) is likely the most important thing for you.
Because more traffic leads to more paid subscriptions. On top of that, more traffic leads to greater visibility for ads displayed on your website and, eventually, it allows you to command more revenue from advertising.
Web push notifications give publishers and bloggers the ability to drive traffic by nudging their readers to return to the website.
According to a study done by Oppolis Software, digital publications that use push notifications see an increase of 102% in overall downloads compared to publications that don’t use notifications.
One of the main advantages of web push notification is that it demands immediate action on the part of the subscriber. Either the subscriber closes the notification or he clicks on the notification and is taken to the content.
Publishers can use this unique functionality by sending instant content through push notifications. When it is sent in the form of a web push notification, this becomes a “digital nudge” encouraging the subscriber to know more and return to the website.
Studies show that email and social media are the most effective marketing channels. Email still provides the highest ROI of any single channel.
But not all first-time visitors are comfortable providing their email addresses. That’s where web push notifications come in - helping your users take the first step in building a relationship with your brand.
Combining your web push notifications and email creates a winning marketing strategy by giving you additional touchpoints to connect with your audience.
With Push notifications, subscribers will get your notifications at any time right at their browsers. You don’t need users browsing your websites to send it, offering you a better channel compared to email.
Another advantage of push notifications is, subscribers don’t need to log in to Google or Twitter, or Facebook to receive the notifications. They could be anywhere on the web to receive your notification.
Opting in to receive web push notifications is a one-click process. Compare this to the email opt-in process, which requires the reader to enter his email address at the very least.
This increases push notification opt-in compared to email. Opt-in rates for web push notifications can range from 6% to 12%. Some early studies have shown push notifications to have an opt-in rate 10x times the rate at which an average email list builds.
You can track clicks on messages in an email campaign, but you need to do it through an email marketing platform or some other third party.
In the case of web push notifications, you can just paste the integration code and start following subscriber behavior on your website right away. It gives you a more advanced capability of verifying their interests, predicting their future behavior, and better targeting of campaigns, thanks to personalization - all in real-time.
If the only reason you’re building an app is to send users instant notifications, then a better option would be to simply subscribe readers from your mobile/desktop website and send them web push notifications.
In fact, the debate between apps and websites is still ongoing. Some experts say that for small and medium-sized companies, mobile websites reach more people than apps do.
Another factor to be considered here is cost. Sometimes, building an app just doesn’t make sense from a financial and business standpoint.
Considering this, web push notifications are a great way to leverage the power of interactive, instant communications with your readers, without incurring the cost of building an app.
You can follow geo-location-based data, and choose the right time to send web push notifications. Nobody likes to get notifications early morning or in the middle of the night.
You can design your notifications strategy that is in line with the behavior of your target readers.
You shouldn’t send breaking news in the middle of the night. But you can send the same push updates during the “peak hour” or in the evening.
It doesn't matter if they are on smartphones or desktops, browser push notifications can reach them as long as they have an active internet connection.
This precise marketing channel allows your users full control over the subscription. They can opt-in anytime, and disable browser push notifications anytime they want.
Your audience has a thousand better things to do than read your lengthy emails. Push Notifications are crisp messages sent directly to their browsers.
The time to grasp information is reduced to just a few seconds for your end-users as web push notifications are limited in terms of character length.
So get rid of the jargon and the first paragraph you use for courtesies & introductions - come straight to the point.
A web push notification message takes less time to create than other marketing copy because they are short in length and concise.
You can use it to make your subscribers aware of limited-time offers the minute you launch. Don’t let them miss out on a great opportunity — they’ll appreciate the heads up.
When your potential subscribers agree to receive notifications, these are saved in their browser. Therefore, no ad blockers will affect the delivery of your messages.
Moreover, no cookies are needed!
To identify a subscriber, the browser uses unique keys for each account, including service workers, eliminating the need for cookies.
Probably the most crucial thing to consider while scaling up your push notification campaigns is the frequency of your messages.
Since push notifications are a high-engagement communication channel, you need to be really careful not to inundate your subscribers with more notifications than they can handle.
Furthermore, since website push notifications are a comparatively new channel, there is no data out there on optimal frequency.
You need to carefully monitor your click-through rates (CTR), time on page, bounce rate, and opt-outs after every push notification to find out which frequency works best for your audience.
Web push notifications are gaining popularity among bloggers and publishers all around the world. A strong web push notification strategy may significantly increase engagement and conversion rates on your website in a short period of time.
And with the right tool, you can create web push notification campaigns that can help you boost your revenue and reach your audience across various channels. That’s the reason why you should give Monsy a shot!
Monsy is specially built for bloggers and publishers to easily capture the audience and efficiently market to them across multiple platforms.
So what are you waiting for? Get your skates on, sign up today to grow your revenue up to 85%, and harness the power of web push notifications.
Are you looking for a fresh way to engage your users? Try reaching them with web push notifications. But sending web push notifications in bulk to all your users won’t get you the results you want. You need a clear strategy that suits your product/service and your target audience.
Usually, these notifications are actionable messages that are scheduled, customized, and relevant. Web push notifications offer you a smart way of driving engagement and holding the visitors to convert them to leads.
The road to making visitors opt-in for push notifications is often a bumpy one with no clear guideline.
To help you get through this, we’ve compiled a list of 20 tried and tested web push notification strategies that can boost your conversion rates steadily.
Web push notifications are messages or alerts sent to the devices of users from a website. These are also known as browser push notifications, as users need to have a browser to receive push notifications.
Web push notifications are quite popular in the e-commerce, media, publishing, and blogging industry. In fact, these sectors combine to make up 40% of all web push notifications senders.
Push notifications boast an average click rate of 10.3%, making them ideal for marketers looking to reach their customers in real-time.
Personalized opt-in prompts give the users a clear connotation of the type of notification they will be getting after they are opt-in. Hence, to make them opt-in, customize the opt-in prompt rather than using a standard one for everyone.
Additionally, this is an opportunity to add value to your notifications so that the subscribers don’t unsubscribe soon.
Segmenting your audience allows you to target specific audiences and send relevant notifications to them. Web push notification platforms track information that you can use for segmenting audiences.
The segmentation should be done based on the user’s device, geographic location, number of visits to the website, last visit, and so on.
The presentation of the notifications is also important. If your notifications aren’t tailored to each browser and device type, the notification headline or the body might get cut off. This gives off a sloppy look, which is certainly not the impression you want to create.
Personalizing the audience based on their device and the type of browser they are using will allow you to adapt your notification strategy accordingly.
Your click-through rates say a lot about the success of your web push notifications. If the subscribers are not clicking the notifications, you will have a hard time reaching the marketing goal.
Incorporating the action button will allow you to boost your click-through rates. Moreover, calls to action are an integral part of any marketing communications. It gives your subscriber an idea about the content along with making the path easy to do it.
Ecommerce stores can include, “Add to cart,” “Check out now”. Blog owners can add “Click here to know more”. CTAs like this can do wonders regarding enhancing your click-through rates.
Imagine receiving a push notification at 3 in the morning. Sounds annoying right? This is why your push notifications require optimization according to the user timezone.
Optimizing web push notifications according to the user timezone will allow you to send them at the perfect time, ensuring a great user experience.
Usually, web push notification campaigns are of two types: manual and triggered. Setting up a manual campaign is a cakewalk - Organize the campaign, pick the audience, and schedule it.
Triggered campaigns are different. They are a result of a user’s action on your website. Therefore, after setting up a campaign, you have to decide the right trigger to make it relevant.
The actions can include exiting the cart, visiting a specific page, or opting in for web push notifications. Trigger campaigns are immensely relevant, hassle-free, as well as efficient.
Notifications with dynamic elements, for example, the first name of the user are extremely efficient. You can include fallback texts as well if the custom attribute no longer exists for a specific user.
A/B tests are the most efficient marketing tactic to enhance campaign efficacy. It helps you to decipher what improvements you need to make to get more click-through rates.
A/B testing is an infallible way to enhance conversion rates and improve click-through rates. Instead of guessing, experiment with headlines, body texts, action buttons, and more.
However, don’t change the whole notification while conducting A/B tests. Slightly tweak it by using a different text font, or changing the headline, and so on.
This will help you to understand what is working best for your subscribers. Changing the elements drastically for each version will making it quite hard for you to grasp which is actually effective.
Integrating visual elements will make your notifications stand out. The best practice is to use customized icons. Along with your logo, an additional image will let the subscriber differentiate multiple campaigns.
For example, using a bulb icon for sending tips through notifications can be a simple differentiating tactic.
Welcome messages are a great way to add a personal touch to the communication. You can automate welcome messages to trigger right after a visitor subscribes to your web push notifications.
It lets you introduce your brand to potential customers. Moreover, you can educate the subscriber about the navigation of the platform along with highlighting special features. Welcome messages are an ideal way to guide new customers to have a seamless experience.
Before the opt-in appears, your visitors need to understand the benefits they will be getting from your platform. You can use trigger-based notifications to make sure you can push the opt-in prompt after the visitor has realized the benefits and is more likely to subscribe.
For example, e-commerce website owners can set the opt-in to trigger after a visitor browser several times or after viewing an item. Activities like this portray that the service you are offering is beneficial to the visitor.
If your website is related to a blog then you can customize the opt-in to appear after a visitor has read your posts. This makes sure that a visitor decides to opt-in only after going through your content.
Therefore, automating opt-ins to appear after a visitor spends a certain amount of time on the website or mobile app is an efficient method to add value to your notifications.
Analyze a buyer’s or visitor’s journey to identify which pages are performing best to increase conversion rates. You can adjust your opt-in strategy in a way that best fits the user’s experience on these pages.
Usually, customers of e-commerce websites track their shipments via mail or mobile app. This is the opportunity to take their permission for receiving web push notifications for knowing updates regarding shipments and other offers.
You can strategically set opt-ins to trigger on the checkout page. Instead of asking permission for push notifications, be a little diplomatic. Tell them that the push alerts would let them track their orders, get product recommendations, inform them about relevant information and promotional activities.
Moreover, you can ask permission for sending notifications regarding stock updates. This tactic will contribute to increasing the number of your customers.
Your opt-in messages notify the visitors or users why they should sign in to your notifications. Therefore, the permission texts should carry a brief image of the benefits they will be getting after they subscribe to your notifications.
However, the permission texts should differ according to the audience. You need to do customer segmentation to implement this. This would let you frame your texts catering to the interests of specific audience groups.
Convey the benefits of receiving web push notifications from you. Let the audience know that by subscribing to your opt-in messages, they can keep themselves updated about flash sales, discounts, and special offers.
To make people open to receiving alerts, you need to build a relationship of trust with them. Let them know that you are concerned for their privacy as well. Don’t forget to include that they can easily unsubscribe from the service.
The headlines of your notification should seem convincing enough to grab visitor’s attention. Be creative with the tone. Add some humor or a powerful message. The headline should be appealing to your target audience.
Web push notifications are being widely used by digital marketers. The side effect of it is that visitors are being pickier on which notifications to receive. Consequently, the click-through rates are decreasing.
But with the right approach, you can steadily increase your opt-in rate. To promote your notifications, you can utilize other channels like social media, emails, newsletters, and more.
You can inform users about the perks of receiving push notifications from your website by creating posts on social media or mentioning them in your newsletters.
The majority of traffic on any website is pulled to the homepage. Therefore, adding a call to action button on that page makes it easier to have people opt-in for your push notifications.
Set the CTA button on the top of the page to grab the visitor's attention. You can choose to A/B test the positioning and color of the CTA button to figure out which will work better.
Note that, since the CTA button will be attention-grabbing, it is important that the rest of the components are plain on that page. Such as the header and the footer. Otherwise, the page might look messy or cramped.
Bringing visitors to your website is not the only task that you should be focusing on. The main goal is to make them subscribe to your notifications along with converting them to customers.
Most of the time, visitors tend to leave the site without performing these activities. An exit-intent pop-up can be a savior in this regard. When a visitor is about to leave the site, you can use a pop-up to make them think twice.
These pop-ups can notify you about discounts, sales, offers, promo codes, vouchers, and more.
This technique will encourage visitors to sign-up for your web push notifications. Besides, it increases online visibility as well as contributing to the promotions of your products.
Incentives are an ethical and efficient way of luring in new customers. This not only is a way to convince people to subscribe but also a way to drive up your engagement figures.
The incentives can be ebooks, audiobooks, podcasts, exclusive articles, webinar invitations, discounts, and much more. Incentives should be provided to existing customers as well as potential customers. Because this is also an efficient way to keep the existing customers hooked.
Tracking conversion from web push notification campaigns is an absolute necessity. Ecommerce brands can track sales from a web push campaign.
Besides, setting up custom events as conversions is also helpful to track how a web push notification performs.
Increased CTR does not matter if the conversion rate is low. This means, there is a lot of room for improvement in your marketing activity.
Track conversion rates and make changes according to requirements to make the best of your marketing efforts.
Your approach to crafting web push notification strategies will depend on your brand and marketing goals. The list we’ve compiled for you includes 20 web push notification strategies that are fairly effective for all types of companies and brands.
To implement these strategies, you need to first understand your users, and then pick the strategies that work best for them. Monsy helps you capture your audience easily and grow your revenue by reaching them on multiple platforms.
Sign up today and get your web push notifications strategy up and running in no time!