Web Push Notifications are a commonly utilized communication channel by organizations to reach out to potential consumers, engage them, and increase conversions. They assist in the distribution of critical promotional and non-promotional content from the brand to customers.
However, with so many push notifications being delivered to them, consumers may grow irritated. The obvious question that comes to mind is: How Does One Create Effective Push Notifications? What are the best web push notification practices?
If you have the same questions, you’ve come to the right place.
We have worked with many websites and compiled some of the best practices for web push notifications. In this article, you will learn how to incorporate these strategies in your campaign and see an uplift in user engagements and conversion rates.
Web push notifications are alerts that may be sent to a user's desktop or mobile web browser.
These are alert-style messages that show in the top or bottom right-hand corner of a desktop screen, depending on the operating system, or appear on a mobile device in a way similar to app push notifications.
Web push notifications appear on a user's desktop or mobile screen while the browser is open, regardless of whether the user is on the website.
To deliver web push alerts, all you need is a website that has web push code loaded. This implies that even if a company doesn't have an app, it may make use of many of the benefits of push notifications (real-time, customized, in-the-moment messaging).
On the other hand, app push notifications are transmitted by a code that is installed in the app.
Web Push Notifications may be used by any website that wishes to re-engage consumers and increase traffic. You don't need an app to receive push notifications. A push notification is a re-engagement channel that is delivered directly to the user's browser.
It’s best to use web push notifications for marketing purposes.
Use push notifications to keep users informed about forthcoming sales, products, and other information. Avoid utilizing push notifications for any transactional-related updates since the user cannot store them.
If you want to get started, we highly recommend going with Monsy. It is compatible with all devices and has the top-performing ad formats in the business.
CTRs for web push notifications are an important measure since they show how many people were drawn to your alert and opted to click on it. However, convincing consumers to opt-in is critical to the success of your approach.
Getting the opt-in right for web push notifications may be the difference between increasing online conversions and being blocked by consumers. The way you send web push notifications has changed as a result of Google's latest Quieter Permission UI.
The recommended practice for getting consumers to consent to your web push notifications is to employ a two-step opt-in. It not only enhances the user experience but also provides more context for why consumers should grant notification access.
It prevents your website from being forced to show a quieter permission prompt if too many users opt-out of Google Chrome's standard native prompt.
You may use a two-step opt-in template to help people understand why you're asking for permission to send them alerts in the first place. After the user agrees, you may display a pop-up that instructs them to manually opt-in for alerts.
When prompted for permission as soon as they arrive on the website, the majority of users either block or opt-out permanently. Because of the improper timing, the permission prompts become quieter.
Improving user experience is one of the best methods to gain opt-in. After the consumer spends a particular amount of time on your website, add a delay and activate your opt-in screen. This will enhance your website's user experience by reducing rapid opt-outs.
A large number of users may be automatically enrolled in the quieter permissions UI. Users will need some time to figure out how to re-opt-in to get web push alerts in this scenario.
A user can be prompted and guided through the process of activating permissions and electing to receive push notifications using an opt-in reminder template. Users who have already disabled opt-ins can be reminded through this template.
The bell icon is a floating interactive and helpful button that allows your users to modify their notification permissions. When users click the bell symbol, they will be sent to either an opt-in screen or an instruction screen that will show them how to opt-in.
It's critical for marketers to get opt-in consent on the correct page — that is, the one with the greatest traffic and where consumers are most engaged.
If a firm asks for opt-in authorization on its home page but user engagement is highest on its product page, for example, push notification subscribers will be limited.
Marketers must figure out where the majority of traffic is going and request push notification approval on those pages. These could be the homepage, success page, or product page.
For effective web push campaigns, the timing of your push notifications is critical. If you don't pay attention, you may end up with poor CTRs and people opting out of your alerts. Before sending your alerts, make sure you've taken care of the following two things:
Users frequently complain about alerts arriving at inconvenient hours, such as late at night or early in the morning. Nobody wants their phone to ring in the middle of the night while they are attempting to sleep or are already asleep.
Create a section based on user time zones to guarantee that your alerts are received at a time that is convenient for your users all over the world.
As a marketer, you want your push notifications to have the best possibility of engaging your consumers and generating high CTRs.
Every client has a regular schedule, which makes it challenging to get your alerts noticed and clicked at the appropriate moments. Knowing if your target audience is more active in the morning or evening might help you determine the best time to deliver web push notifications for more interaction.
You may target people when they are most likely to be engaged and click your alerts by optimizing your send times.
In any marketing plan, segmenting your target demographic is crucial. Your user base may be segmented into target groups based on a variety of factors. You may work independently with each set of consumers and their interests using this strategy.
Sort your users into groups and give them appropriate alerts based on their behaviors or characteristics. Your segments should be based on the following criteria to get the most out of your web push notification campaign:
Always keep in mind that your consumers are bombarded with push notifications daily. Depending on the number of applications installed on their device, their notification center is inundated with notifications from various sectors. In this flurry, it's easy for your push alerts to get lost.
Keep your notification titles and descriptions brief and straightforward to cut through the clutter.
The lower the CTRs, the longer the notice header and content. To guarantee that the most amount of visitors interact and land on your website or product page, keep your notifications to 5–8 words in length.
Localization puts you one step ahead of the competition when it comes to customization. To provide a customized user experience, use location-based targeting.
Target users by their nation with smart segmentation and send web push notifications in their preferred or native language. This level of localization is critical for increasing CTRs and increasing client loyalty.
It's possible that users will not always click on your alerts. In this situation, using images to convey your message helps you achieve your advertising objectives.
Adding photos to your notifications will make them more visually appealing and provide consumers with a context for what they're clicking on, as well as a better understanding of the notifications' purpose.
Checking your click-through rate is the greatest approach to determine the instant success of your web push notifications (CTR). It becomes tough to reach your marketing goal if your users do not click on your push notifications.
Incorporating a call to action (CTA) button into your alerts is one method to help boost your CTRs.
CTAs are essential in every aspect of marketing. Users must be urged to take action that is related to your objectives while they consume information. Giving your users a defined objective to achieve increases engagement and conversion rates.
Knowing and understanding your users' activities and habits is useless unless you can put the information to good use. When generating a push notification, make sure the message is relevant to your user.
Create more tailored campaigns with smart segmentation and unique characteristics that are more likely to resonate with your visitors and lead to a return visit to your website.
Setting up different custom characteristics allows for easy personalization. You may use them to include dynamic components in your alerts, such as a user's initial name, a product picture, and a link to the product page.
Users will respond and act fast when they perceive a sense of urgency or shortage. Incorporate a sense of urgency into your alerts by stating how long the product/sale will be available. It optimizes the possibilities of conversion by increasing open rates.
Notification names that elicit a sense of urgency and excitement are more likely to be clicked, resulting in a high CTR. If there is a coupon code, you may also enter it in the same box.
Set up A/B tests to examine different aspects of your web push notifications. A/B testing is one of the most effective strategies to increase KPIs like click-through rates and conversion rates.
When it comes to web push subscribers, don't rely on guesswork - try different headlines, action buttons, body content, and more to see what works best.
A/B testing works best when only one piece is changed at a time. For example, test two different headlines while keeping the remainder of your notice the same. If one notice performs better than the others, you can be sure it's due to the headline change.
You won't be able to tell what sparked an increase in performance if you test several components at once.
This is perhaps the most important piece of advice on this list. Do not spam your users with notifications. Marketers who utilize a sophisticated web push funnel structure and often send bulk pushes risk bombarding their customers with notifications.
Spamming may have unfavorable consequences. Users may become annoyed by the constant buzzing of their phones' alerts and choose to either block or ignore them. Companies' push notification click-through rates will be reduced in the long term as a result of this.
Marketers may use frequency limiting to reduce the number of daily alerts they send to their customers. It may be configured to send any number of notifications at any time. It allows your business to be visible to customers without annoying them.
Always keep in mind that there is no one-size-fits-all solution. It's critical to keep your users in mind while developing your push notification strategy and to experiment with the names of your push notification campaigns regularly.
Experimenting with your content and discovering the perfect keywords that resonate with your visitors is also critical. You must adapt your strategy to changing trends.
Want to optimize your web push notifications and get a head start? Sign up with Monsy today!
What do your regular breakfast and successful marketing strategies have in common?
The best ones involve variety.
Give it a thought. As a blogger, to be successful with marketing, you must employ different methods, tactics, and test strategies to determine what works best for your business. You can’t just go all-in on one thing.
So what can you do to diversify your marketing strategy?
Simple, use Web Push Notifications.
Not only do push notifications let you communicate updates to your audience, they enable you to drive traffic to your website or landing page, build your audience, and grow your business. Plus, they work great in tandem with email marketing.
Web push notifications are notifications that can be delivered to a user through web browsers.
These are alert-style messages that slide in at the top or bottom right-hand corner of a desktop screen, depending on the operating system. It might also appear on a mobile device in a manner nearly identical to push notifications delivered from apps.
Web push notifications are delivered on a user’s desktop or mobile screen anytime they have their browser open. It doesn’t matter if the user is on your website or not.
Web push notifications are usually short and have the ability to evoke users' interest to make an action. Most importantly, it has almost twice the open rate and higher CTR than other major marketing channels like email.
An in-browser notification is another form of online messaging that targets active website visitors when they are actively on your website.
Mobile push notifications are the types of notifications that appear on a mobile device. These messages go to a user’s phone and show up on a lock screen.
When a user opens a push notification, it will bring the user to whatever app sent the message. Much like web push notifications, users can opt-in and opt-out of receiving notifications.
But in this article, we’ll be covering all you need to know about web push notifications.
They differ from in-browser notifications and mobile push notifications in that a user does not need to be on the website to receive the push notification. This allows marketers to reach users when they’re not actively engaging on a website.
Web push notifications are a must-have for each and every business that focuses on growth. In this article, we will dive into the topic of why should you care about web push notifications if you are any of these:
If you’re handling a publishing or blogging website, driving traffic to your website (both repeat and first-time) is likely the most important thing for you.
Because more traffic leads to more paid subscriptions. On top of that, more traffic leads to greater visibility for ads displayed on your website and, eventually, it allows you to command more revenue from advertising.
Web push notifications give publishers and bloggers the ability to drive traffic by nudging their readers to return to the website.
According to a study done by Oppolis Software, digital publications that use push notifications see an increase of 102% in overall downloads compared to publications that don’t use notifications.
One of the main advantages of web push notification is that it demands immediate action on the part of the subscriber. Either the subscriber closes the notification or he clicks on the notification and is taken to the content.
Publishers can use this unique functionality by sending instant content through push notifications. When it is sent in the form of a web push notification, this becomes a “digital nudge” encouraging the subscriber to know more and return to the website.
Studies show that email and social media are the most effective marketing channels. Email still provides the highest ROI of any single channel.
But not all first-time visitors are comfortable providing their email addresses. That’s where web push notifications come in - helping your users take the first step in building a relationship with your brand.
Combining your web push notifications and email creates a winning marketing strategy by giving you additional touchpoints to connect with your audience.
With Push notifications, subscribers will get your notifications at any time right at their browsers. You don’t need users browsing your websites to send it, offering you a better channel compared to email.
Another advantage of push notifications is, subscribers don’t need to log in to Google or Twitter, or Facebook to receive the notifications. They could be anywhere on the web to receive your notification.
Opting in to receive web push notifications is a one-click process. Compare this to the email opt-in process, which requires the reader to enter his email address at the very least.
This increases push notification opt-in compared to email. Opt-in rates for web push notifications can range from 6% to 12%. Some early studies have shown push notifications to have an opt-in rate 10x times the rate at which an average email list builds.
You can track clicks on messages in an email campaign, but you need to do it through an email marketing platform or some other third party.
In the case of web push notifications, you can just paste the integration code and start following subscriber behavior on your website right away. It gives you a more advanced capability of verifying their interests, predicting their future behavior, and better targeting of campaigns, thanks to personalization - all in real-time.
If the only reason you’re building an app is to send users instant notifications, then a better option would be to simply subscribe readers from your mobile/desktop website and send them web push notifications.
In fact, the debate between apps and websites is still ongoing. Some experts say that for small and medium-sized companies, mobile websites reach more people than apps do.
Another factor to be considered here is cost. Sometimes, building an app just doesn’t make sense from a financial and business standpoint.
Considering this, web push notifications are a great way to leverage the power of interactive, instant communications with your readers, without incurring the cost of building an app.
You can follow geo-location-based data, and choose the right time to send web push notifications. Nobody likes to get notifications early morning or in the middle of the night.
You can design your notifications strategy that is in line with the behavior of your target readers.
You shouldn’t send breaking news in the middle of the night. But you can send the same push updates during the “peak hour” or in the evening.
It doesn't matter if they are on smartphones or desktops, browser push notifications can reach them as long as they have an active internet connection.
This precise marketing channel allows your users full control over the subscription. They can opt-in anytime, and disable browser push notifications anytime they want.
Your audience has a thousand better things to do than read your lengthy emails. Push Notifications are crisp messages sent directly to their browsers.
The time to grasp information is reduced to just a few seconds for your end-users as web push notifications are limited in terms of character length.
So get rid of the jargon and the first paragraph you use for courtesies & introductions - come straight to the point.
A web push notification message takes less time to create than other marketing copy because they are short in length and concise.
You can use it to make your subscribers aware of limited-time offers the minute you launch. Don’t let them miss out on a great opportunity — they’ll appreciate the heads up.
When your potential subscribers agree to receive notifications, these are saved in their browser. Therefore, no ad blockers will affect the delivery of your messages.
Moreover, no cookies are needed!
To identify a subscriber, the browser uses unique keys for each account, including service workers, eliminating the need for cookies.
Probably the most crucial thing to consider while scaling up your push notification campaigns is the frequency of your messages.
Since push notifications are a high-engagement communication channel, you need to be really careful not to inundate your subscribers with more notifications than they can handle.
Furthermore, since website push notifications are a comparatively new channel, there is no data out there on optimal frequency.
You need to carefully monitor your click-through rates (CTR), time on page, bounce rate, and opt-outs after every push notification to find out which frequency works best for your audience.
Web push notifications are gaining popularity among bloggers and publishers all around the world. A strong web push notification strategy may significantly increase engagement and conversion rates on your website in a short period of time.
And with the right tool, you can create web push notification campaigns that can help you boost your revenue and reach your audience across various channels. That’s the reason why you should give Monsy a shot!
Monsy is specially built for bloggers and publishers to easily capture the audience and efficiently market to them across multiple platforms.
So what are you waiting for? Get your skates on, sign up today to grow your revenue up to 85%, and harness the power of web push notifications.