Push notifications are one of the smartest marketing tools for any e-commerce business. Like all other marketing channels, you need to use it the right way to reap its benefits. Using the right templates can help you make sure that you are sending relevant, personalized, and concise push notifications that have a clear call to action.
Studies show that 43% of users disable push notifications for an app after receiving 2 to 5 notifications a week. So you have to get more done with less, and the right template will help you do just that.
In this article, we’ve curated 40 Push notification templates to up your game, and drive actions from your users wherever they are.
What Is A Push Notification?
Push notifications are short messages that are sent to users in real-time and can be used to nudge them towards an action.
Push notifications are extremely effective to drive traffic to apps and websites. But they must be relevant and engaging and need to be timed properly to drive the action you want.
Push notification templates help you get inspired from the tested campaign ideas and saves time and effort on your part. That being said, you also need to choose the template that best suits your use case and make sure it’s consistent with the rest of your marketing communications.
40 Push Notification Templates To Use In Your Next Campaign
1. Welcome offer
Everyone appreciates a warm welcome while visiting a new place. The same goes for a new user of your website or app.
Here’s what to keep in mind while sending a welcome message:
- Lead the user to your product section, where they can browse, and hopefully, make their first purchase.
- Introduce your whole platform to the user while greeting them through a push notification, thus building a bond with them from day one.
2. Signup Campaign
You can send a push notification to the users nudging them to sign up by registering or creating an account. You could add the following push notification templates to convince them:
- Free shipping to users who have completed the registration process.
- Ask them if they would like to save their shipping address and preferred mode of payment for easier checkout in the future.
3. Send A Birthday Offer Or Discount
Who doesn’t love a birthday surprise?
Make your users feel special on their birthdays by offering them special discounts and offers. Say, a push notification providing a 15% discount on the new leather shoes.
One small reward on their special day will make your brand stand out from the crowd. Who knows? They might even make another purchase from your company within a few days!
4. Recommend Products Based On Their Previous Order History
Suggest products based on their interests through push notifications to the users. You can use the consumers’ previous purchase history to recommend them similar products.
According to Salesforce, 51% of consumers expect companies to anticipate their needs and make relevant suggestions before they make contact.
5. Suggest A Weather Related Notification
Providing real-time updates makes the users feel connected with you. Here’s how you can use a push notification to send real-time updates:
- Send push notifications according to the present weather of the users’ location creates an engaging feeling for sure. Seize this opportunity to promote some of your products as well.
- The template could look like this: “Looks like it might rain this week! Stay dry with our exclusive Auto Open & Close Umbrella.”
6. Event Or Holiday Specific Push Notifications
Celebrate Christmas or Halloween with your consumers and greet them on these occasions - from “little” ones like National Donut Day to major ones like Thanksgiving. A small effort goes a long way to build trust with your customers!
7. Retention Campaign
Bring back disconnected users by reminding them through push notifications. This will eventually help you to increase retention. Lure them out with exciting deals and exclusive offers.
A push notification targeted at retention could look like “Hey, it’s been long since we last saw you. Did you check out our recent offers and special discounts yet?”
Or, offer a flash sale could do the trick.
8. Post-purchase incentive
After a user has made a purchase from your brand, don’t just end it there. Send a push notification thanking them for putting their trust in you. That way, the user feels special and looks forward to buying from you again.
9. Tempt Them To Provide Feedback
Taking feedback from users about their experience with you is a crucial prerequisite for future growth.
- Try to initiate a conversation with the users about whether they’re satisfied with your service by sending a push notification. According to an article of ‘Mmaglobal.com’, it increases the efficacy by 5 to 10 times than it does when people are simply asked to rate the services.
- According to one research by Izooto, an estimated 67% of customer churn can be prevented by dealing with any issues a customer has right when it happens and the best way to do that would be by sending a push notification.
10. Food Delivery Status
Right after the user has confirmed a food delivery order, keep them plugged in with the delivery status. These are one of the most effective types of push notification. Send multiple push notifications letting them know that their food is now prepared and off to their home!
11. Share Relevant Articles
Let the users catch up with your brand by sending them push notifications reminding them to read your published articles and blogs on relevant topics.
12. Broadcasts Alert
Dispatch push notifications alerting the users whenever you’re going live or broadcasting a segment. Make the users feel like they’re a part of your community.
13. Breaking News Based On Location
You can send push notifications sharing any breaking news in the geographical location of the user.
14 .Ticket Sales Update
Let the users stay updated with your brand programs and events. Inform them whenever the tickets are up for sale, especially if you’re an airline or a transport company.
15. Soundtrack based on Weather
Music apps or websites can kick it up a notch by suggesting their audience soundtracks based on the weather through push notifications. Be it a rainy day or a bright and sunny one, there are always special tracks for your special users. These push notifications can look something like this:
“ What better time to listen to ___ than when it's raining”.
“ Start out this gorgeous sunny day with our curated playlists”.
16. Membership Expiry Alert
Use push notifications to remind the users about their membership expiry dates. You can also give them the option to renew the deal instantly.
17. Commemorate National Day Or Month
Thanksgiving or Labor Day, don’t forget to commemorate the national days and months. You could also send special offers or show your curated collection on the eve of a particular occasion.
18. Friend Or Co-Worker Activity
Getting to know the activities of friends on a particular site or app instills a feeling of trust, and can be a great way of spreading word of mouth.
Use push notifications to trigger this reaction since according to the research of HubSpot, 81% of consumers trust the advice of family and friends while making a purchase.
19. Introduce New Features
If a user still has not tried a feature a few days or weeks after installation, send a push notification to remind them and guide them on how to use it.
“Have you checked our new feature? Now you don’t even have to put your address every time you make a purchase”.
20. Review Campaign
The users feel valued by the company when asked for reviews since it implies that their opinion is valued. A review campaign helps you engage your users and find issues to resolve.
21. Keep Users In The Loop
Let the users know the latest updates about your brand using push notification templates.
Whenever you publish a new piece of content, get readers on your website within minutes of publication by notifying them about it:
“ Hey! Check out our brand new article on global warming”
You can also keep your users informed while they’re making an online transaction. Inform them of the approximate time within which they might expect the delivery or whenever there’s any delay in the delivery.
22. E-books
E-books can play a pivotal role to build credibility for your brand. Instead of waiting for users to discover your content, it’s easier if you serve it right to their devices through push notifications.
23. Announcement Of Re-Stocked Products
Keep the users updated with re-stock announcements. Push notifications informing the users about the return of a previous product can definitely up your game.
24. Showcasing User Reviews
According to a blog by Invespcro, customers are likely to spend 31% more on a business with “excellent” reviews.
Show reviews on the products the users added to their cart through push notifications. Make sure to keep a couple of things in mind while sending reviews as push notifications:
- Send positive reviews that can help you build trust with users.
- Showcase your highest-reviewed products to establish credibility.
“Hey! Have you checked The reviews of the auto open and close umbrella that you wanted to buy? Click here.”
25. Flag potential Security Issues
Make the users feel secure about your site or app. Whenever they make an irregular activity or log in from a different device, ask them “Was this you?” mentioning the details upon clicking the push notification.
26. Display Trending Products
Showcase your top-selling products or widely read blogs sending push notifications to the users. This is also a massive opportunity for inducing FOMO in the users. Use these push notification templates to drive users to make a purchase.
Did you check out our brand new ___ that everyone’s talking about?
or,
You’re missing out on ______.
27. Stock Clearance Sale Updates
While running a clearance sale campaign at the end of a season of festival, boost the program by sending a push notification to the users updating them about it.
28 Limited Time Offers
Rewards rarely fail if you want to attract the attention of your user, especially if they have a short expiry period. Send push notifications informing the users of your short-term exclusive offers:
As stated in a marketing blog of MarketingMag, a recent study of Canadian millennials noted that 68% had made an impulse purchase because of FOMO triggered by witnessing someone else’s experience.
29. Holiday Offers
As per the claim of Statista, holiday shopping e-commerce was projected to increase by 35.8% by the next couple of years. Notify the users with push notifications about exclusive holiday offers, which can save them a few bucks during their holiday spending sprees.
30. Vouchers
Use push notifications to sending vouchers to your users. You can also personalize a coupon using their own name. This can work wonders to instill a sense of familiarity within them.
For instance, one of the push notification templates can be something like, Mark can receive a coupon 'MARK20' which will provide him with a 20% discount on his first purchase.
31. Cart Abandonment Campaign
According to a blog of 99Firms, 4.6 trillion US dollars in retail value is lost per year in abandoned shopping carts. Give the users a quick reminder about their abandoned carts by sending them push notifications. Recovering abandoned carts can help you boost your revenue with very little effort.
32. Personalized messages
According to a Marketing Survey in 2014, 94% of marketing professionals in multiple industries opined that personalization was “important,” “very important,” or “extremely important” for meeting their marketing goals.
Again, according to Appcues, if 1.5% of users open a push notification, 5.9% of them love to open personalized content.
Sending personalized messages through push notifications can make a big difference, as users
33. Generating A Perception Of Achievement
Everyone loves the feeling of winning. Why not trigger it with your push notifications?
Get your user hooked by sending them push notifications congratulating them for receiving reward points, cash backs, vouchers, eBooks, etc.
“Congratulations on your new voucher by which you’ll get 20% of on your next purchase!!”
34. Flash Sale Campaign
Flash sales entice online shoppers to impulse buy, increase brand awareness and customer loyalty. These are usually time-bound and customers need to act fast to utilize the offer.
While promoting flash sales don’t forget to dispatch push notifications 48 hours before it begins. This creates an urgency to create enough FOMO while also avoiding giving the users a sense of rushed purchase.
35. Exit-Intent Campaigns
Use the moment the users are about to leave the site as the last attempt to persuade them with a push notification. As per an e-commerce statistic of Sleeknote, it converts between 2-4 percent of abandoning visitors.
36. Free Shipping Campaign
In a study of U.S. shoppers over the age of 18, it was observed that high shipping costs are the primary reason for cart abandonment for online sales. So giving out free deliveries to the customers once in a while and sending them a push notification offering these will definitely lure them to make purchases.
37. Informing players of live events in-game
An increasing number of mobile games are featuring gameplay in real-time. You can use the perfectly timed delivery of push notifications to send real-time game updates to users.
For instance, teaming up to raid gyms in Pokémon Go, or gathering to go on a game-wide hunt in MMORPGs. Make sure players don’t miss out by sending them push notifications in real-time.
38. Order Updates:
Send an order confirmation notification right after the user places it. Mention the invoice number, mode of payment, product name and quantity, and expected date of delivery.
When a purchase has shipped, let customers know by sending a push notification. For instance, Amazon spiced up an otherwise bland shipping notice by writing customized copies for popular items.
If a user cancels an order, acknowledge it by notifying them about it and ask them the reason behind it as well.
39. Apologies
Stay humble and earnest by apologizing to the users for any sort of irregularities in your services. You could design it somewhat like the following push notification template:
“We’re sorry [we ran out of the product/ your flight was delayed/ the app crashed, etc.] Here’s an offer....”
Adding a discount after expressing your apologies, makes it feel more sincere, and shows that this isn’t a common occurrence in your service.
40. Surprise gifts
Inciting suspense compels users to click on the notification and browse your site or app to learn more about it. Hence, sending surprise gifts and packages through push notifications is always an ingenious idea.
Final Thoughts
If you’re looking to kickstart your push notification campaign and having a hard time finding ideas, our list can serve as a hub of inspiration for you. You can pick from this collection of 40 of the most effective push notification templates and get your push notifications campaign up and running.
If you’re still confused, you can always leave Monsy to do the outreach work. Monsy captures your audience across multiple platforms and drives your revenue. With our top-performing ad formats, you can grow your revenue by as much as 85%!
So, what are you waiting for? Register now!
Push notifications are messages sent by a website or an app to the users’ devices to send alerts in real-time. These can be personalized to drive desired actions from customers. Customers who opt-in to receive push notifications only need to be online to receive push notifications, even if they are not using the browser/app at the moment.
What Is A Push Notification And How Does It Work
Push notifications, also known as rich messages, or actionable messages, are messages that pop up on your mobile phone or desktop from various applications or websites. Clicking on these messages will redirect you to that particular app or website. You don’t even need to have the app or website opened to receive their notifications.
With email open rates in decline, push notifications provide a perfect alternative to communicate with your users.
Push notifications are also more user-friendly than text messages. Many users perceive promotional text messages as spam, making them likely to opt-out of receiving them.
How Do Push Notifications Work?
Web Push Notifications
Push messages for websites help to re-engage with customers through relevant content. However, users need to opt-in on the website first to receive push notifications.
- When a user opts-in to receive push notifications, a message is sent to the GCM push service.
- The GCM service sends a request to the service worker on a web browser.
- This, in turn, helps in checking whether that user has signed up for the updates before.
- After that, the service workers keep sending push notifications to the user when relevant.
Mobile Push Notifications
- For Android: The push messages on android are sent by default.
- For iOS: The push messages on iOS are blocked by default.
There are different policies for iOS and Android regarding push messages. The likelihood of an iOS user to open a push notification is lesser than an Android user. But if they do open a push notification, they are likely to do it faster than Android users.
Most iOS apps use a pop-up to ask for permission to allow push notifications when users open the app for the first time after installation. Making the content of your push notifications actionable can drive more open rates. The median opt-in rates for push notifications are up to 70% for charity and travel apps and 33% for games.
Things To Know Before Sending Push Notifications
1. Know The User And The App
Know the preferences of your users and what they like before sending push notifications. Users have downloaded your app because they liked it. But do they like it enough to receive daily updates about the app? You need to consider the likelihood of a user opting out of receiving these updates before you start sending push notifications.
2. Figure Out The Frequency of Sending Push Notifications
The frequency of sending push notifications varies among different brands and is contingent on a number of factors. If your app sends notifications more or less of the same nature, it’s better to send them sparingly.
No one wants to be reminded of the same thing over and over again. But if your notifications are varied, innovative, and entertaining, you can send them more frequently.
There isn’t a rule of thumb when it comes to the frequency of sending push notifications. You need to figure out your optimum frequency based on your product, marketing needs, and users.
There are different acceptance thresholds for sending notifications for different types of products. For example:
- Gaming apps can send one notification a day. But, consider the timing to send the notifications in the gaming apps carefully.
- New apps can send 3-4 notifications per day. But, the notifications need to be relevant to your users.
- 3-4 push notifications per week for a fitness app is acceptable. Though, it mostly depends on that particular app.
3. Send Push Messages At The Preferred Time
Timing is one of the major aspects while sending push notifications. You need to consider a few things while scheduling your push notifications:
- Send push notifications on happy hours to get the best results.
- 10 AM to 1 PM is the prime time in any territory for sending push messages.
- Target push notifications according to the time zone of the user.
4. Send Push Messages According To The Users Location
A lot of large-scale businesses use geofencing technologies to send push messages based on the users' location. Tracking the users’ location, with their permission, will allow you to drive up sales owing to better personalization.
5. Maintain The Character Limit
Push notifications also appear on lock screens, and unlike text messages, users can’t click it and watch the entire text. Thus, push messages need to have a certain character limit.
Shorter push messages have higher click-through rates. 10 or fewer words in a push notification have a click-through rate of 8.8%. Whereas, 11-20 words elicit a click-through rate of 4.9%. The figure drops to 3.2% for 21 or greater worded push messages.
Why Are Push Notifications So Important
1. Boosts User Retention
User retention allows you to understand how well your app is performing in the market. You can figure out how many users have downloaded your app and used it more than once with the help of this metric.
According to Statista, in 2019, 25% of users downloaded an app never again to return to it, which creates no value for the businesses. Push notifications are one of the most effective ways to bring back disengaged users.
Sending push notifications also helps to increase your retention rate. If your app can send personalized notifications that create value for your users, retaining them for the long term is a cakewalk.
2. Increase Conversion Rates And Monetization
Push notifications aim to elicit an immediate reaction from the user. Making call-to-actions relevant and contextual also helps drive up your conversion rates.
In fact, well-crafted push notifications can drive conversion rates by 4 times, helping you ramp up your revenue.
Monsy lets you harness the power of push notifications to easily capture the attention of your audience across multiple platforms, and eventually skyrocketing your revenue.
3. Increases User Engagement
Along with boosting user retention, a strong push notification strategy also helps to increase user engagement. These push notifications nudge the users towards action, in case they are too busy to open the app.
- A well-crafted push notification strategy informs users about an offer they could activate within a time limit while personalizing it to their needs.
- Remind users that were close to completing an action, like an abandoned cart or signing up for a free trial.
- Send alerts to users reminding them about upcoming events, updates, offers, etc.
- Show up-to-date and relevant news to the users according to their preferences.
This helps users engage with your app or website and increase engagement. Deep linking within push notifications can help engage a user even more and eventually drive them closer to action.
4. Targets The Right Users
Once you’re allowed access to the users’ location, you will have an opportunity to capitalize on location-specific push notifications. This allows you to send offers personalized to users living in a certain territory, which can be a country, state, or city.
For example, Waze informs its users of nearby gas stations and gas prices along with traffic situations around them. Similarly, SeatGeak shows up ticket offers on their push messages of games happening around the users. Personalization doesn’t have to stop at the location of your users.
You can also utilize the data you can collect about your users’ interests and send push messages based on them. Netflix sends notifications about the release of a new season from a series that a user has already watched. While you might get notifications to watch Mean Girls, someone else will receive notifications about the new episodes of Black Mirror.
5. Grows Subscribers Quickly
The opt-in rate of notifications from websites is typically 10-15%. You can notice the results immediately after installing a push notification service.
Users are shown a small pop-up, which they can use to subscribe to notifications by simply clicking ‘Allow’.
This easy opt-in process allows you to grow your subscriber base rapidly. If you consider the alternatives, such as forms, the ease of subscribing to notifications clearly stands out.
A good practice is to send your subscribers a welcome message as soon as they subscribe. This helps to solidify your connection with the subscribers even further.
6. Catches User Attention
Although a basic push notification contains a header, an image, text, and a link, there are rich push notifications that include videos, images, audio, and interactive media. Chrome, Opera, and iOS all support rich push messages.
These rich push notifications drive interest from users, thanks to their interactive nature and catchy visuals. These help you to drive up user engagement, loyalty, and retention.
7. Increases Traffic
Driving traffic to your blog is no easy task. It can take a while for your content to rank higher in search results, and not every business has the budget to spend on paid search marketing. This is where push notifications prove their worth.
Sending push notifications that redirect users to new content can help you grow your traffic steadily. If done correctly, push notifications can drive up your click-through rates up to 40%.
For example, The San Francisco Chronicle had a 150% increase in traffic and The Tribune Publishing Network saw a tremendous increase of 293% in online subscriptions.
If you’re looking to gauge the impact of your push notifications, you can use Monsy to calculate the increased revenue due to the growing traffic.
8. Allows Easy Opt-in And Opt-out
Users can easily opt-in and opt-out of push notifications from your app. The ease of opting out makes sure the users receiving the updates are genuinely interested in them.
In fact, 26% of users enjoy getting updates about their preferred content and therefore, like receiving push notifications. Surprisingly, 20% of users noted that push messages help them increase their productivity.
You can analyze user feedback and activity to gather information about the optimum frequency and timing of sending push notifications. If your users opt-out after they receive 5 push messages a day, that’s your cue to re-assess your push notification strategy.
9. Enhances User Experience
Apart from being a brilliant marketing channel, push notifications can also greatly improve user experience.
Let’s consider FoodPanda for instance. You can place your order and then wait for your food to arrive. But you’ll get way too impatient and text the delivery man every two seconds. To solve this issue, FoodPanda keeps you updated on the delivery status by sending you notifications. You’ll receive a push message when the food has been prepared, another when the food man picks up your order, and then one last one when the food has arrived at your destination.
Foodpanda’s push notification strategy helps them improve user experience by creating actual value for their users.
10. Allows Segmentation and Behavioral Targeting
Push notifications allow you to segment your subscribers by:
- Browsers
- Operating Systems
- Geographic locations
Once a user subscribes, the service collects and stores all the metadata from the user’s device instantly. The data collected here can be used later for segmentation and targeting.
Apart from basic segmentation, you can also use behavioral tracking to personalize push notifications. It helps you create comprehensive profiles that help personalize push notifications based on user preferences.
Behavioral segmentation helps you create a user-centric strategy instead of a product-centric one, which helps you predict the decision-making patterns of the user.
Final Words
Marketers are increasingly relying on push notifications as a point of differentiation. Push notifications are indeed a great way of standing out from your competitors and create value for your customers.
Before you dive into it, keep in mind that what worked for your competitor might not work for you. So consider your product and user preferences while crafting a push notification strategy.
So what are you waiting for? Register now on Monsy today to get your push notification campaigns up and running!