Push notifications are short messages that pop up on the users’ mobile phone or desktop to alert them about the factors they opted-in for. Marketers around the world are already putting it to its best use, and if you’re not, you’re falling way behind.

push notifications on a phone
Image by Jamie Street from Unsplash

Push notification is a really powerful marketing channel as users are constantly reminded about your product or services through push messages. But you need to send the right type of push messages to make full use of its capabilities.

In this article, we’re going over the types of push notifications that will help you reach your audience effectively and engage them with your marketing communications.

Types Of Push Notifications To Effectively Engage Your Users

1. Geolocation Notifications

When the users enter or leave a location, an app can send them messages based on that. You can create virtual perimeters around some particular areas and send push notifications to the customers in those areas via geolocation push notifications.

Moreover, these types of notifications are extremely useful for sending date match notifications. These can range from finding nearby places to hotels and travel apps. This is a great way to engage with potential customers via a targeted campaign.

geolocation notifications
Image from RubyGarage

Some advantages of geolocation notifications include:

Insights

Using geolocation notifications allows you to access a lot of new data that is used to understand which stores are performing better. It also helps to understand which locations are more lucrative for expanding your business and which customer segment is more approachable.

Efficiency

Sending notifications based on users’ location can make for highly personal and relevant content. This improves the efficiency of push notifications immensely. This also increases the impact your communications create on your buyers immensely.

Engagement

The likelihood of customers engaging with your brand increases by many folds if you provide them with personalized and relevant information at the right time at the right place. This won’t fail drives up your engagement rate.

ROI

You can easily analyze the effectiveness of your campaign as well as understand its response. Geofencing technology allows you to send people offers near your store. This is one of the most effective ways to optimize marketing efforts for better ROI.

2. Promotional Notifications

Promotional push notifications can alert users about time-bound offers like giveaways, flash sales, and more. Hence, users are encouraged to make purchases.

For instance, if we consider the travel app Kayak allows users to set up their notifications themselves for exclusive deals on destinations and dates. This way when these dates or destinations align with the price range that they have set, users receive alerts.

The purpose of promotional notifications is that urges users to take the desired action. These notifications come in handy for a range of industries including fitness, shopping, entertainment, and more.

3. Informative Notifications

Informative push notifications can be found in the form of updates, reminders, FYI messages, alerts, and so on.

Reminder

As the name suggests, reminder notifications are the ones that send out reminders to users so that they don't miss out on the things that they have opted in for. These notifications are sent based on data from external sources and user input.

For example, suppose a user has a meeting at 10:30 am. In that case, an app will accumulate local traffic data to alert the user of the exact time he should leave the house to reach the meeting on time.

Update

Updating the users about the changes in the app and suggesting installing the new version of checking out the much-improved feature are the works of update notifications. These push notifications allow the users to understand that their experience in the app is constantly and continually improving.

Alerts

These are notifications that are used to alert users to something that is directly related to them. For example, in the case of social media apps, alerts notify users about:

alert push notification
Image from RubyGarage

These types of push notifications are perfect for job portals, travel or taxi apps, education apps, fitness apps., social and messaging apps.

For instance, a fitness app named 12-minute athlete lets users set a schedule for their weekly workout and have12-minute the app remind them when it's time to workout.

4. Catch up notifications

Catch-up notifications aim to re-engage and motivate users. For example, when a user reaches a goal in their workout routine, the app can congratulate them for the progress made. This also helps build trust with the user.

Catch-up notifications are perfect for e-commerce apps (marketplaces and online stores), fitness apps, music apps, and others.

catchup notifications
Image from RubyGarage

5. Recurring Push Notifications

Only a specific time and date are selected to send recurring push notifications to users. Recurring push notifications can be sent monthly or weekly to highlight editorial picks. These push notifications are used for educational or book apps and e-commerce. For example, Musx and Sephora send weekly push notifications to alert their users.

6. Order Push Notifications

You can add value for your users via order push notifications. This is the type of push notification that allows the customers about learning their order's whereabouts.

They consist of information like order status updates, order confirmations, tracking information, and provide digital receipts. These are the best notifications for food delivery, e-commerce, and mobile apps.

7. Rating/Survey Push Notifications

This is an easy way to gather user feedback and improve customer service by analyzing the ratings or surveys. A survey shows that nearly 60% of respondents always or mostly check reviews or ratings before downloading an app.

These push notifications will also help you to improve your app by gathering reviews about what the future versions should look like. This will also increase the number of installs for your app.

8. Trivia Push Notifications

The purpose of trivia push notifications is to be funny and entertaining. These are interesting and relevant messages (filled with love) sent to the users. A great example of how to make trivia push notifications can be found in BuzzFeed news.

A lot of the time we can see news apps sending notifications that have similar or repeated headlines. But we all know the goal of push notifications is to be relevant and unique.

So, if you want to get your point across in a funny and lighthearted way, this is the one for you. It is pretty clear that there are thousands of push notifications that are only trying to promote products or companies. So, ones with a touch of humor would catch more attention.

trivia push notifications
Image from RubyGarage

9. Highly Personalized Notifications

If your notification is not about the world ending tomorrow, there are not a lot of alternatives that all of your users could relate to. So, the only that you could get the attention of your users is through personalized push notifications.

Collect enough data about your users' past searches and other pieces of information. This would allow you to tailor your notification to cater to your audience.

Your main goal is to send relevant notifications to your users. for example, Netflix shows their audience the perfect notifications to their users about new episodes of their favorite shows, upcoming movies they might like, and so on.

Sending irrelevant notifications might end up in your users unsubscribing from your notifications altogether.

10. Smart Selling Notifications

This is the type of notification that you send your customers when you don’t want to be too salesy. The audience eventually gets bored because of receiving too many sales messages. But you need to sell your products.

Smart selling notifications are framed in a way that makes them look like you are not trying to sell something, but doing a favor to your audience. This requires you to gather data to send hyper-personalized and timely alerts based on triggers.

But how do you craft smart selling notifications?

The first thing to do is making a list of all the trigger events that would lead someone to purchase your products. Here are some of the reasons:

11. Limited Time Sale Notification

Push notifications are the best option when reminding your users about a new offer that you have just launched. And when it is a limited-time offer, you want to inform your users about it as early as possible.

So, what better way to do it than sending a notification that is going to be front and center on their screen?

This way both you and your user get value. You receive value in terms of driving up sales and the user gets value from receiving relevant information. This also ensures that you’re not annoying your users rather doing them a favor by notifying them about the sale so they can be the first to grab it.

12. Inbox Push Notifications

Some apps and websites use an inbox to store their notifications. Such as there is an App Inbox for mobile notifications and a Web Push Inbox for web push notifications.

This feature allows the user to access all of their notifications when they click on the inbox icon of the app. The best part about inbox push notifications is that even if the notifications of your app are disabled on the users’ device, they can still check the inbox to find them. All the notifications are saved in the inbox until the app is opened.

Final Thoughts

Marketers are already using push notifications to engage their customers effectively via push notifications. App notifications are sent on mobile phones as long as the notifications are enabled. And in the case of web push notifications, it is stored in both computers and mobile phones.

These types of push notifications can be also received through wearables. This makes sure that users have access to them whenever they want. Choosing the right type of push notification makes it easier to engage your audience and get them to convert.

Get started with Monsy and see how you can engage your audience effectively using push notifications.

Image by Domenico Loia from Unsplash

Getting a blog up and running is hard, and making money with your blog is even harder. However, monetizing your blog is easier today than it ever has been before. No matter what niche you write for, there’s an audience out there.

Before we get into how to monetize your blog, let’s first be clear about one thing - it takes time to build an income from your blog. Success from blogging doesn’t happen overnight.

To accelerate your journey on the road to success, you have to know how to:

The purpose is to create content that funnels your blog readers into buyers of the products you’re promoting. You have to provide something of genuine value to your customers through your blog.

In this article, we’re offering you 7 tried and tested methods that can help you monetize your blog and create a steady stream of income.

Can You Monetize Your Blog From Day 1?

A lot of professional bloggers will suggest you not rush into trying to make money from the first day.

Your audience should not get the impression that your blogs are all about earning money. Your chance of monetizing your blogs with a new audience is slim anyway. You also shouldn't jump into monetizing your blogs as soon as it hits a particular audience number.

Find a middle ground.

It’s way better to wait to monetize your blog after gaining credibility and authority in your niche. In the book, “Tool of Titans”, Tim Ferris explained how he didn't start accepting advertisements until his podcast hit 100,000+ downloads.

How To Choose A Blogging Niche To Earn Money

Only 4% of bloggers make more than $10,000 a month according to ProBlogger Report. Choosing a bad niche is one of the reasons for bloggers failing to hit the mark.

Choosing a niche that you know a lot about and have a lot of interest in can be a really good choice.

If you have issues regarding maintaining a budget or balancing a checkbook, then you should not become a personal finance blogger. If you have past experience or expertise in renting houses, you can be a real estate blogger.

You can monetize your blog of any niche there is. But there are some tried and popular niches that happen to do quite well. Personal finance and marketing are two such niches that are known to generate good money.

Monetization is not magic, it's math.

For example, if you want to make an average of $6000 from your blog:

This does not imply that you can just increase the prices of the things your selling. It means to grow a monetizing strategy that aligns with your blog right now or how you want it to be in the future.

Getting Started With Your Blog

Let's start with understanding how to create a blog. Choose a blogging platform like WordPress or any other CMS. These are optimal for attracting organic visitors - users who simply stumble on your blogs through search results in a search engine.

Unfortunately, other “Instant site” platforms such as Wix, and Squarespace are not SEO friendly. So, you are in great shape if you start a WordPress blog.

The next thing you have to consider is the look of your blog. This plays a huge role in bringing people back to your site and keeping people on-page. While writing, keep the content easily scannable, organized, and relatively self-explanatory.

Here are some things to consider while designing your blog.

Now, let's finally dive into how you can monetize your blog.

How Can You Monetize Your Blog

Image by Nathan Dumlao from Unsplash

1. Affiliate Marketing (Promoting Someone Else’s Products Or Services)

Affiliate marketing is the process of earning through a commission provided by another company for promoting its products or services.

This might sound like a rather new form of marketing, but believe it or not, this has been around since the introduction of online selling itself.

The process is pretty simple:

It is a great practice to be an affiliate for a company whose product or service you actually use.

If you, suppose, use a Constant Contact email marketing software, StudioPress WordPress theme, Bluehost hosting, or any other products that have an affiliate program, make sure to create a page on your blog with resources for other bloggers working in your niche.

This is for when your blog grows in popularity, other bloggers in the same niche might sign up for the same services you use and follow in your footsteps, which in turn generates revenue for you.

You can join these affiliate programs to find products to promote on your blog in the easiest ways:

2. Become A Freelance Blogger In Your Niche

Becoming a freelance writer for more prominent blogs in your niche is said to be one of the easiest ways to make money blogging.

Businesses look for people that can create content to fuel their marketing and who better to create that content than someone who is actually knowledgable in that niche.

Here’s an example of a blog writer who makes a full-time income blogging for other businesses. Freelance blogger Bamidele Onibalusi by writing on his blog, Writers in Charge, showed his content marketing chops alongside growing his audience.

According to a study by Glassdoor, in the United States, an average freelancer makes about $40k a year.

Charging

Here is a table of how much you can earn through freelancing in different niches.

freelance blogging rates
Image from Contena Community

You cannot charge as much at the very beginning of your career. But your rates should go up as you start gaining more experience and credibility. Make sure you don’t charge too low at the beginning of your career as a freelancer.

For instance, if you charge $10 per article at the beginning, this would drain you out and destroy your will to continue working. It could also drive clients away as they would question the quality of your writing and your skills.

Charge your fee based on every project and not on an hourly basis. Charging on an hourly basis is not the wisest choice as you don’t know how long a particular content will take you to finish and it will also slow you down.

On the contrary, charging according to words will get you more money quicker. Without accounting for your niche or previous writing experience, according to WriteWorldwide, here’s how much you could charge in your first year as a writer.

freelance content beginner rate
Image by Write Worldwide

The amazing thing about freelancing is that people don’t really care if you have a huge audience or not. They only care if you're good at writing great content.

Some incredibly freelance content writers are Jorden Roper and Jennifer Gregory. Jorden made $5,000 only in her fourth month of being a freelance writer and Jennifer earns about 6 figures every year from her freelance writing business.

3. Advertise On Your Blog With Google Adsense

When you think about how to monetize your blog, the first thing that probably comes to your mind is advertisements.

Google Adsense is the easiest way to monetize a blog through advertising. It is an ad network that displays advertisements on websites and is run by Google.

When you display ads on your website through Google Adsense, people click on it, and you earn money. The ads shown on your blog are tailored to the site's audience and content.

Setting up Google Adsense for your blog is also pretty simple. The Ads displayed on your blog are displayed automatically after setting up Google Adsense.

4. Get Paid For Writing Reviews

Much similar to sponsored guest posts is getting paid for writing reviews. These paid reviews allow you to write reviews on the products you’ve tried in exchange for money.

A product review usually covers both the benefits and drawbacks of the product or service and requires in-depth research. Many freelancers test and review products full-time and generate a healthy and steady income.

5. Turn Your Blog Into A Membership Site

Every blog site has its fair share of loyal audiences. This is the process through which you put them to use to monetize your blog. Your loyal audiences have a greater chance of paying more to read your content than other readers.

Turning your blog into a membership site is like locking your content behind a door. Only those who pay for it will be able to access it. You can charge them in 2 ways:

Before you turn your blog into a membership site, you need to gain enough credibility to make sense for people to pay for your content.

6. Sell Online Courses

You can put the process of generating income on autopilot by creating courses. This is one of the most popular ways for bloggers to earn money. You have to make sure that your content is unique and cannot be found by a simple google search.

The first thing that you have to know is the needs of your audience. Your course should solve a problem, or teach them relevant skills.

Online courses usually sell for $100 to $500. As the numbers aren’t that great, it’s quite difficult to make $10,000 per month if you don’t generate a huge amount of monthly traffic.

Survey your audience to know what courses will address their needs the most.

7. Sell Your Merch

You often see celebrities selling their merch for a lot of money. Plenty of successful bloggers also sell their merch in a similar way. These can be t-shirts, phone cases, caps, etc. with a logo of their blog or catchphrases printed on them.

image by Fallon Michael from Unsplash

Final Thoughts

There’s no shortcut to establishing a blog good enough to generate income for you. While the methods we’ve compiled in this article are guaranteed to help you monetize your blog successfully, the results won’t be the same for everyone.

It’s also unwise to compare your newly created blog to a blog that has been around for quite a few years. Understand which stage your blog is currently in, and try to set realistic goals.

Generating a steady income by monetizing your blog won’t be easy, and you need to work hard, be patient, and consistent to see the results.

If you want to grow your audience quickly, you need to make use of efficient marketing channels like push notifications. You can send web and mobile push notifications when you post new content or add new merch to your shop.

Getting the right tool can help you craft and execute your push notification strategy to perfection, which is why Monsy is the perfect solution for you. Along with automating your push notifications strategy, Monsy will help you drive up your revenue in no time.

Get started on Monsy today and start growing your blog audience!

Image by Rami Al-zayat from Pexels

Mobile usage has witnessed an unforeseen growth in the last decade, pushing marketers to look for mobile-first channels to reach their audience. Push notification has become a primary channel for reaching app users with real-time updates. If used right, it can be an effective tool to grow your audience with minimal effort.

But the key aspect of using push notifications to accelerate the growth of your audience is sending the right messages at the right time. Mobile users are likely to receive 46 push notifications a day on average, which makes it crucial to send the right number of notifications without annoying them.

In this article, we’re discussing how to craft a push notification strategy that boosts engagement and grows your audience base.

What Are Push Notifications

Push Notifications are clickable pop-up messages that are sent as a medium of alerting users or sending information that they have opted-in for. Push notifications can be sent for apps and services. These work as a quick communication tool that enables companies to convey information, messages, or offers to the customers.

This relatively new digital marketing channel was introduced in 2009. Even after gaining significant momentum in the last few years, marketers are still figuring out the way to utilize the full potential of push notifications.

Nonetheless, the impact of push notifications is undeniable, which includes increase in engagement, user retention, and repeat visits.

Why Use Push Notification As A Marketing Channel

Boosts Revenues Of Inactive Users

A lot of the time, users install an app, use it for some days, and then forget about it. Push notifications act as a savior in this case.

All it needs to turn an inactive customer onto a regular one is the right use of personalized push notifications. Provide the latest offers, thoughtful reminders, or customized offers, and your users will surely appreciate it.

Monsy makes it even easier for you to boost your revenue through push notifications. You can expect increased traffic and an 85% revenue growth with its top-performing formats.

Image by David Svihovec from Unsplash

Drives User Engagement

Push notifications trigger users to open the mobile app from which the notifications were sent. But make sure the notification content is relevant and has a clear call-to-action to drive the desired actions from the users.

For example, if you know about the preferences of your users, use that to set up offers or limited-time deals.

Helps Target The Right Users

When a customer opts into your service, you get access to their information. This enables you to understand which product is suitable for whom, allowing you to customize the notifications to individual users.

For example, segmenting subscribers by grouping people based on similar tastes and other relevant parameters.

Boost Conversion Rates

Conversion rates can be driven up by launching push campaigns that focus on a clear picture of what your goals are.

Understanding user behavior is another way of skyrocketing conversion rates. Sending concrete, concise, highly targeted, and personalized messages can help you effectively boost the conversion rates of your service. According to a study, push notifications generate 3-10 times more attention than usual.

Track User Behaviour

Keep tabs on user behavior and use the insights to optimize your push notifications strategy.

Launch campaigns that leverage positive user behavior and find ways to stay connected with your users. Push notifications provide you a more efficient channel, with much higher click-through rates when compared to email campaigns.

How To Grow Your Audience Base With Push Notifications

1. Track Push Notification Stats

To understand if you're performing well or not, check on your subscriber growth and click rate. Keeping tabs on your irregular and inactive users helps you to retarget them the next time you send push notifications.

Another way of boosting customer engagement is by planning out responses to emotional triggers of the users to send push notifications.

2. Add Value With Your Content

Share useful and relevant information through push messages to elicit a response from inactive customers. This will help you increase app visits and website traffic which will ultimately grow your audience.

3. Send Notifications Based On Local Geo Location

Make sure to schedule push messages using the right time zone to keep your users’ phones from beeping at the wrong hour.

You can send notifications based on your subscribers' geographical location, which allows you to personalize your messages even better.

open and conversion rates
Source: Localytics

4. Send Timely Notifications

Understanding which notification should be sent at which time is crucial for user engagement. Not all notifications are equally important. The less urgent ones should be the least intrusive.

Another crucial factor for user engagement is push notification cadence. Don’t send them too often, nor wait too long. Waiting too long will result in your users forgetting who you are and feeling interrupted the next time you reach out to them.

For example, the New York Times mobile app sends the news notification when the news is actually breaking. If it were sent a few hours too late, their audience would likely have heard it from some other source.

5. Segmentation And Targeting

Sending the same notification to every customer can bring about uncalled consequences. Segmentation and targeting allow you to send push messages catered to each user based on their needs. You can also send push notifications tailored to the users' devices as segmentation may differ from Android to iOS.

6. Test CTA (Call To Action)

Experiment with different types of CTA messages to elicit a specific action from your users. Send your users push messages like “Buy Now”, or “Get a 20% discount only for today!”.

Experiment with multiple CTAs to see which one is the most effective for your customer base and the groups you want to reach. It can also be an amazing strategy for in-app messaging.

7. Subscriber Onboarding Campaign

It is crucial for you to make the onboarding process flawless, as this is the first push notification your subscriber is going to receive.

Keep your new subscriber engaged to bring them back to your site. Identify the needs of your subscribers and craft a list of push messages for the onboarding campaign that has to be sent in regular intervals.

8. Abandoned Shopping Cart

Cart abandonment is a common cause of headaches for every online business. Cart abandonment can occur due to various reasons, regardless of which you can craft a push notification campaign to reengage these users.

You can also automate the process by using cart abandonment as a trigger to launch and conduct the push notification campaign.

9. Action Based Campaign

Among multiple touchpoints in your website, you need to prioritize the ones that drive the most actions. For instance, “Download E-book” is a strong touchpoint for a SaaS website that aims to trigger interest among its users about a specific field.

Another way of increasing engagement is to create trigger push notifications based on customer actions. For instance, product reviews are very important for e-commerce websites. You can easily create a product review trigger campaign to automatically trigger users whenever they buy a product, which reminds them to leave a review of the product after using it.

10. Price Drop Alerts

Price acts as a very strong motivating factor in purchase decisions. Shoppers often compare prices and wait to buy the product after the price falls, or during a sale. They even compare prices across different websites.

To attract the attention of price-sensitive customers, you can enable price drop alerts on your service using push notifications to alert them about any price change. Select the price drop level at which you want to send notifications and it will send it to the subscribers whenever the price drops to that level.

11. Don't Send Too Many Push Notifications

You should keep in mind that push notifications should grab your user's attention and should be non-intrusive at the same time.

These can be a blessing or a curse depending on however way you send them. If sent aggressively they can start unsubscribing the push alerts which will cause your audience base to shrink.

This is why it’s very important to strike the right balance between timing and frequency when it comes to push notifications.

12. Improve Your User Experience

While we talked bout push notifications as a way to drive back inactive users, they can also be used as a tool to improve user experience.

Push notifications can be used to give your users exactly what and when they want it even when they are not in the app. Consider the role push messages play in service-oriented apps like Lyft and Uber, and payment apps like PayPal and Venmo.

uber notifications
Source: Uber

These brands provide users with real-time notifications like low account balances, estimated driver arrival, new payments, and unconfirmed transactions. As users won't check the apps every time for this information, notifications like these capture the users’ attention when it's important.

13. Identify The Problem And Goal

Identifying the purpose is the first step in creating a push notification campaign. You can only create a successful push notification campaign when you're clearly aware of your problems and goals.

Avoid users from leaving your app by keeping track of when they are doing so and create a strategy to keep them engaged. You can also compare your reach and engagement with other competing services or even create your own past records as benchmarks.

14. Implement Advanced Push Notification Tactics

Add more personalization to make your post notifications more relevant to users. If it's done right, personalization can help you connect with your users on a deeper level while still not coming off as “salesy”.

Another useful tactic is to put your users in control. This will add more value for your users by making them feel better about it to providing them full control over the push notifications they receive.

According to a study by Localytics, users prefer to receive push notifications based on the interests they shared with the app as opposed to getting push messages based on their in-app behavior. You can also combine both to get the best results.

Pinterest executes this perfectly. It sends you notifications based on the interests you set within the app combined with your in-app behavior (saved pins).

pinterest notifications
Source: Pinterest

Send prompts for push notification permissions the right way. If users don't allow your push notifications in the first place, none of your strategies will work.

This is especially important for IOS apps. Accengage found that 91.1% of Android users allow push notifications. Where the is number is 43.9% in the case of IOS users. The reason for this is, Android users have to manually opt-out of receiving push messages while IOS users have to manually opt-in.

15. Provide Relevant Push Notifications

Push notifications aren't always about advertising. You also need to build relationships and credibility with your audience. You can do so by providing updates about simple things such as transaction confirmation or updates on a wish list.

Send notifications instead of text messages or emails for instant alerts for time-sensitive messages, such as a flight change. As mobile platforms are more personal, users expect them to be more relevant and personalized.

Final Words

Push notification can be the ideal channel for creating value for your customers, boost brand loyalty, grow your audience and drive more sales. The key is to send the right message, to the right audience, at the right time.

Personalizing your push notification strategy based on user data helps you do just that.

Even though we’ve provided you a guide on how to use push notifications to grow your audience, keep in mind that there is no one-size-fits-all strategy. You need to understand your users and keep experimenting to find the strategies that work best for you.

If you want to grow your revenue by capturing your audience easily and reaching them in multiple platforms effectively, Monsy is the perfect tool for you. Sign up today and start getting the results in no time!

push notification templates
Image by Jonas Lee from Unsplash

Push notifications are one of the smartest marketing tools for any e-commerce business. Like all other marketing channels, you need to use it the right way to reap its benefits. Using the right templates can help you make sure that you are sending relevant, personalized, and concise push notifications that have a clear call to action.

Studies show that 43% of users disable push notifications for an app after receiving 2 to 5 notifications a week. So you have to get more done with less, and the right template will help you do just that.

In this article, we’ve curated 40 Push notification templates to up your game, and drive actions from your users wherever they are.

What Is A Push Notification?

Push notifications are short messages that are sent to users in real-time and can be used to nudge them towards an action.

Push notifications are extremely effective to drive traffic to apps and websites. But they must be relevant and engaging and need to be timed properly to drive the action you want.

Push notification templates help you get inspired from the tested campaign ideas and saves time and effort on your part. That being said, you also need to choose the template that best suits your use case and make sure it’s consistent with the rest of your marketing communications.

40 Push Notification Templates To Use In Your Next Campaign

1. Welcome offer

Everyone appreciates a warm welcome while visiting a new place. The same goes for a new user of your website or app.

Here’s what to keep in mind while sending a welcome message:

push notification templates
Source: CleverTap

2. Signup Campaign

You can send a push notification to the users nudging them to sign up by registering or creating an account. You could add the following push notification templates to convince them:

Image from CleverTap

3. Send A Birthday Offer Or Discount

Who doesn’t love a birthday surprise?

Make your users feel special on their birthdays by offering them special discounts and offers. Say, a push notification providing a 15% discount on the new leather shoes.

Image from CleverTap

One small reward on their special day will make your brand stand out from the crowd. Who knows? They might even make another purchase from your company within a few days!

4. Recommend Products Based On Their Previous Order History

Suggest products based on their interests through push notifications to the users. You can use the consumers’ previous purchase history to recommend them similar products.

Image from Yalantis

According to Salesforce, 51% of consumers expect companies to anticipate their needs and make relevant suggestions before they make contact.

5. Suggest A Weather Related Notification

Providing real-time updates makes the users feel connected with you. Here’s how you can use a push notification to send real-time updates:

6. Event Or Holiday Specific Push Notifications

Celebrate Christmas or Halloween with your consumers and greet them on these occasions - from “little” ones like National Donut Day to major ones like Thanksgiving. A small effort goes a long way to build trust with your customers!

Image from CleverTap

7. Retention Campaign

Bring back disconnected users by reminding them through push notifications. This will eventually help you to increase retention. Lure them out with exciting deals and exclusive offers.

A push notification targeted at retention could look like “Hey, it’s been long since we last saw you. Did you check out our recent offers and special discounts yet?”

Or, offer a flash sale could do the trick.

8. Post-purchase incentive

After a user has made a purchase from your brand, don’t just end it there. Send a push notification thanking them for putting their trust in you. That way, the user feels special and looks forward to buying from you again.

Image from SmartrMail

9. Tempt Them To Provide Feedback

Taking feedback from users about their experience with you is a crucial prerequisite for future growth.

Image from WebEngage

10. Food Delivery Status

Right after the user has confirmed a food delivery order, keep them plugged in with the delivery status. These are one of the most effective types of push notification. Send multiple push notifications letting them know that their food is now prepared and off to their home!

push notification templates
Source: CleverTap

11. Share Relevant Articles

Let the users catch up with your brand by sending them push notifications reminding them to read your published articles and blogs on relevant topics.

12. Broadcasts Alert

Dispatch push notifications alerting the users whenever you’re going live or broadcasting a segment. Make the users feel like they’re a part of your community.

Image from Gadgets To Use

13. Breaking News Based On Location

You can send push notifications sharing any breaking news in the geographical location of the user.

Image from OneSignal

14 .Ticket Sales Update

Let the users stay updated with your brand programs and events. Inform them whenever the tickets are up for sale, especially if you’re an airline or a transport company.

Image from CleverTap

15. Soundtrack based on Weather

Music apps or websites can kick it up a notch by suggesting their audience soundtracks based on the weather through push notifications. Be it a rainy day or a bright and sunny one, there are always special tracks for your special users. These push notifications can look something like this:

“ What better time to listen to ___ than when it's raining”.

“ Start out this gorgeous sunny day with our curated playlists”.

16. Membership Expiry Alert

Use push notifications to remind the users about their membership expiry dates. You can also give them the option to renew the deal instantly.

membership alert push notification template
Source: Mumble

17. Commemorate National Day Or Month

Thanksgiving or Labor Day, don’t forget to commemorate the national days and months. You could also send special offers or show your curated collection on the eve of a particular occasion.

Image from CleverTap

18. Friend Or Co-Worker Activity

Getting to know the activities of friends on a particular site or app instills a feeling of trust, and can be a great way of spreading word of mouth.

Image from How To Geek

Use push notifications to trigger this reaction since according to the research of HubSpot, 81% of consumers trust the advice of family and friends while making a purchase.

19. Introduce New Features

If a user still has not tried a feature a few days or weeks after installation, send a push notification to remind them and guide them on how to use it.

“Have you checked our new feature? Now you don’t even have to put your address every time you make a purchase”.

20. Review Campaign

The users feel valued by the company when asked for reviews since it implies that their opinion is valued. A review campaign helps you engage your users and find issues to resolve.

Image from EngageBay

21. Keep Users In The Loop

Let the users know the latest updates about your brand using push notification templates.

Whenever you publish a new piece of content, get readers on your website within minutes of publication by notifying them about it:

“ Hey! Check out our brand new article on global warming”

You can also keep your users informed while they’re making an online transaction. Inform them of the approximate time within which they might expect the delivery or whenever there’s any delay in the delivery.

22. E-books

E-books can play a pivotal role to build credibility for your brand. Instead of waiting for users to discover your content, it’s easier if you serve it right to their devices through push notifications.

23. Announcement Of Re-Stocked Products

Keep the users updated with re-stock announcements. Push notifications informing the users about the return of a previous product can definitely up your game.

Image from Twitter

24. Showcasing User Reviews

According to a blog by Invespcro, customers are likely to spend 31% more on a business with “excellent” reviews.

Show reviews on the products the users added to their cart through push notifications. Make sure to keep a couple of things in mind while sending reviews as push notifications:

“Hey! Have you checked The reviews of the auto open and close umbrella that you wanted to buy? Click here.”

25. Flag potential Security Issues

Make the users feel secure about your site or app. Whenever they make an irregular activity or log in from a different device, ask them “Was this you?” mentioning the details upon clicking the push notification.

26. Display Trending Products

Showcase your top-selling products or widely read blogs sending push notifications to the users. This is also a massive opportunity for inducing FOMO in the users. Use these push notification templates to drive users to make a purchase.

Did you check out our brand new ___ that everyone’s talking about?

or,

You’re missing out on ______.

27. Stock Clearance Sale Updates

While running a clearance sale campaign at the end of a season of festival, boost the program by sending a push notification to the users updating them about it.

Image from PushEngage

28 Limited Time Offers

Rewards rarely fail if you want to attract the attention of your user, especially if they have a short expiry period. Send push notifications informing the users of your short-term exclusive offers:

push notification templates
Source: GetResponse

As stated in a marketing blog of MarketingMag, a recent study of Canadian millennials noted that 68% had made an impulse purchase because of FOMO triggered by witnessing someone else’s experience.

29. Holiday Offers

As per the claim of Statista, holiday shopping e-commerce was projected to increase by 35.8% by the next couple of years. Notify the users with push notifications about exclusive holiday offers, which can save them a few bucks during their holiday spending sprees.

Image from PushEngage

30. Vouchers

Use push notifications to sending vouchers to your users. You can also personalize a coupon using their own name. This can work wonders to instill a sense of familiarity within them.

For instance, one of the push notification templates can be something like, Mark can receive a coupon 'MARK20' which will provide him with a 20% discount on his first purchase.

31. Cart Abandonment Campaign

According to a blog of 99Firms, 4.6 trillion US dollars in retail value is lost per year in abandoned shopping carts. Give the users a quick reminder about their abandoned carts by sending them push notifications. Recovering abandoned carts can help you boost your revenue with very little effort.

Source: PushEngage

32. Personalized messages

According to a Marketing Survey in 2014, 94% of marketing professionals in multiple industries opined that personalization was “important,” “very important,” or “extremely important” for meeting their marketing goals.

Image from Hurree

Again, according to Appcues, if 1.5% of users open a push notification, 5.9% of them love to open personalized content.

Sending personalized messages through push notifications can make a big difference, as users

33. Generating A Perception Of Achievement

Everyone loves the feeling of winning. Why not trigger it with your push notifications?

Get your user hooked by sending them push notifications congratulating them for receiving reward points, cash backs, vouchers, eBooks, etc.

“Congratulations on your new voucher by which you’ll get 20% of on your next purchase!!”

34. Flash Sale Campaign

Flash sales entice online shoppers to impulse buy, increase brand awareness and customer loyalty. These are usually time-bound and customers need to act fast to utilize the offer.

Image from Moengage

While promoting flash sales don’t forget to dispatch push notifications 48 hours before it begins. This creates an urgency to create enough FOMO while also avoiding giving the users a sense of rushed purchase.

35. Exit-Intent Campaigns

Use the moment the users are about to leave the site as the last attempt to persuade them with a push notification. As per an e-commerce statistic of Sleeknote, it converts between 2-4 percent of abandoning visitors.

Image from CleverTap

36. Free Shipping Campaign

In a study of U.S. shoppers over the age of 18, it was observed that high shipping costs are the primary reason for cart abandonment for online sales. So giving out free deliveries to the customers once in a while and sending them a push notification offering these will definitely lure them to make purchases.

Source: PushAlert

37. Informing players of live events in-game

An increasing number of mobile games are featuring gameplay in real-time. You can use the perfectly timed delivery of push notifications to send real-time game updates to users.

Image from Medium

For instance, teaming up to raid gyms in Pokémon Go, or gathering to go on a game-wide hunt in MMORPGs. Make sure players don’t miss out by sending them push notifications in real-time.

38. Order Updates:

Send an order confirmation notification right after the user places it. Mention the invoice number, mode of payment, product name and quantity, and expected date of delivery.

Image from JMango360

When a purchase has shipped, let customers know by sending a push notification.  For instance, Amazon spiced up an otherwise bland shipping notice by writing customized copies for popular items.

If a user cancels an order, acknowledge it by notifying them about it and ask them the reason behind it as well.

39. Apologies

Stay humble and earnest by apologizing to the users for any sort of irregularities in your services. You could design it somewhat like the following push notification template:

“We’re sorry [we ran out of the product/ your flight was delayed/ the app crashed, etc.] Here’s an offer....”

Image from FrequencyCast

Adding a discount after expressing your apologies, makes it feel more sincere, and shows that this isn’t a common occurrence in your service.

40. Surprise gifts

Inciting suspense compels users to click on the notification and browse your site or app to learn more about it. Hence, sending surprise gifts and packages through push notifications is always an ingenious idea.

Image from iZooto

Final Thoughts

If you’re looking to kickstart your push notification campaign and having a hard time finding ideas, our list can serve as a hub of inspiration for you. You can pick from this collection of 40 of the most effective push notification templates and get your push notifications campaign up and running.

If you’re still confused, you can always leave Monsy to do the outreach work. Monsy captures your audience across multiple platforms and drives your revenue. With our top-performing ad formats, you can grow your revenue by as much as 85%!

So, what are you waiting for? Register now!

push notifications
Image by Maxim Ilyahov from Unsplash

Push notifications are messages sent by a website or an app to the users’ devices to send alerts in real-time. These can be personalized to drive desired actions from customers. Customers who opt-in to receive push notifications only need to be online to receive push notifications, even if they are not using the browser/app at the moment.

What Is A Push Notification And How Does It Work

Push notifications, also known as rich messages, or actionable messages, are messages that pop up on your mobile phone or desktop from various applications or websites. Clicking on these messages will redirect you to that particular app or website. You don’t even need to have the app or website opened to receive their notifications.

With email open rates in decline, push notifications provide a perfect alternative to communicate with your users.

Push notifications are also more user-friendly than text messages. Many users perceive promotional text messages as spam, making them likely to opt-out of receiving them.

How Do Push Notifications Work?

Web Push Notifications

Push messages for websites help to re-engage with customers through relevant content. However, users need to opt-in on the website first to receive push notifications.

Source: Mozilla.org

Mobile Push Notifications

There are different policies for iOS and Android regarding push messages. The likelihood of an iOS user to open a push notification is lesser than an Android user. But if they do open a push notification, they are likely to do it faster than Android users.

Most iOS apps use a pop-up to ask for permission to allow push notifications when users open the app for the first time after installation. Making the content of your push notifications actionable can drive more open rates. The median opt-in rates for push notifications are up to 70% for charity and travel apps and 33% for games.

Things To Know Before Sending Push Notifications

1. Know The User And The App

Know the preferences of your users and what they like before sending push notifications. Users have downloaded your app because they liked it. But do they like it enough to receive daily updates about the app? You need to consider the likelihood of a user opting out of receiving these updates before you start sending push notifications.

2. Figure Out The Frequency of Sending Push Notifications

The frequency of sending push notifications varies among different brands and is contingent on a number of factors. If your app sends notifications more or less of the same nature, it’s better to send them sparingly.

No one wants to be reminded of the same thing over and over again. But if your notifications are varied, innovative, and entertaining, you can send them more frequently.

There isn’t a rule of thumb when it comes to the frequency of sending push notifications. You need to figure out your optimum frequency based on your product, marketing needs, and users.

There are different acceptance thresholds for sending notifications for different types of products. For example:

3. Send Push Messages At The Preferred Time

Timing is one of the major aspects while sending push notifications. You need to consider a few things while scheduling your push notifications:

Source: Business of Apps

4. Send Push Messages According To The Users Location

A lot of large-scale businesses use geofencing technologies to send push messages based on the users' location. Tracking the users’ location, with their permission, will allow you to drive up sales owing to better personalization.

5. Maintain The Character Limit

Push notifications also appear on lock screens, and unlike text messages, users can’t click it and watch the entire text. Thus, push messages need to have a certain character limit.

Shorter push messages have higher click-through rates. 10 or fewer words in a push notification have a click-through rate of 8.8%. Whereas, 11-20 words elicit a click-through rate of 4.9%. The figure drops to 3.2% for 21 or greater worded push messages.

Why Are Push Notifications So Important

1. Boosts User Retention

User retention allows you to understand how well your app is performing in the market. You can figure out how many users have downloaded your app and used it more than once with the help of this metric.

According to Statista, in 2019, 25% of users downloaded an app never again to return to it, which creates no value for the businesses. Push notifications are one of the most effective ways to bring back disengaged users.

Sending push notifications also helps to increase your retention rate. If your app can send personalized notifications that create value for your users, retaining them for the long term is a cakewalk.

2. Increase Conversion Rates And Monetization

Push notifications aim to elicit an immediate reaction from the user. Making call-to-actions relevant and contextual also helps drive up your conversion rates.

In fact, well-crafted push notifications can drive conversion rates by 4 times, helping you ramp up your revenue.

Monsy lets you harness the power of push notifications to easily capture the attention of your audience across multiple platforms, and eventually skyrocketing your revenue.

3. Increases User Engagement

Along with boosting user retention, a strong push notification strategy also helps to increase user engagement. These push notifications nudge the users towards action, in case they are too busy to open the app.

Source: Huspi

This helps users engage with your app or website and increase engagement. Deep linking within push notifications can help engage a user even more and eventually drive them closer to action.

4. Targets The Right Users

Once you’re allowed access to the users’ location, you will have an opportunity to capitalize on location-specific push notifications. This allows you to send offers personalized to users living in a certain territory, which can be a country, state, or city.

For example, Waze informs its users of nearby gas stations and gas prices along with traffic situations around them. Similarly, SeatGeak shows up ticket offers on their push messages of games happening around the users. Personalization doesn’t have to stop at the location of your users.

You can also utilize the data you can collect about your users’ interests and send push messages based on them. Netflix sends notifications about the release of a new season from a series that a user has already watched. While you might get notifications to watch Mean Girls, someone else will receive notifications about the new episodes of Black Mirror.

5. Grows Subscribers Quickly

The opt-in rate of notifications from websites is typically 10-15%. You can notice the results immediately after installing a push notification service.

Users are shown a small pop-up, which they can use to subscribe to notifications by simply clicking ‘Allow’.

website notification pop-up
Source: Gravitech.net

This easy opt-in process allows you to grow your subscriber base rapidly. If you consider the alternatives, such as forms, the ease of subscribing to notifications clearly stands out.

A good practice is to send your subscribers a welcome message as soon as they subscribe. This helps to solidify your connection with the subscribers even further.

6. Catches User Attention

Although a basic push notification contains a header, an image, text, and a link, there are rich push notifications that include videos, images, audio, and interactive media. Chrome, Opera, and iOS all support rich push messages.

rich push notifications
Source: Pluralsight

These rich push notifications drive interest from users, thanks to their interactive nature and catchy visuals. These help you to drive up user engagement, loyalty, and retention.

7. Increases Traffic

Driving traffic to your blog is no easy task. It can take a while for your content to rank higher in search results, and not every business has the budget to spend on paid search marketing. This is where push notifications prove their worth.

Sending push notifications that redirect users to new content can help you grow your traffic steadily. If done correctly, push notifications can drive up your click-through rates up to 40%.

For example, The San Francisco Chronicle had a 150% increase in traffic and The Tribune Publishing Network saw a tremendous increase of 293% in online subscriptions.

If you’re looking to gauge the impact of your push notifications, you can use Monsy to calculate the increased revenue due to the growing traffic.

8. Allows Easy Opt-in And Opt-out

Users can easily opt-in and opt-out of push notifications from your app. The ease of opting out makes sure the users receiving the updates are genuinely interested in them.

In fact, 26% of users enjoy getting updates about their preferred content and therefore, like receiving push notifications. Surprisingly, 20% of users noted that push messages help them increase their productivity.

You can analyze user feedback and activity to gather information about the optimum frequency and timing of sending push notifications. If your users opt-out after they receive 5 push messages a day, that’s your cue to re-assess your push notification strategy.

9. Enhances User Experience

Apart from being a brilliant marketing channel, push notifications can also greatly improve user experience.

Let’s consider FoodPanda for instance. You can place your order and then wait for your food to arrive. But you’ll get way too impatient and text the delivery man every two seconds. To solve this issue, FoodPanda keeps you updated on the delivery status by sending you notifications. You’ll receive a push message when the food has been prepared, another when the food man picks up your order, and then one last one when the food has arrived at your destination.

Foodpanda’s push notification strategy helps them improve user experience by creating actual value for their users.

foodpanda order tracking
Source: Foodpanda App

10. Allows Segmentation and Behavioral Targeting

Push notifications allow you to segment your subscribers by:

Once a user subscribes, the service collects and stores all the metadata from the user’s device instantly. The data collected here can be used later for segmentation and targeting.

Apart from basic segmentation, you can also use behavioral tracking to personalize push notifications. It helps you create comprehensive profiles that help personalize push notifications based on user preferences.

Behavioral segmentation helps you create a user-centric strategy instead of a product-centric one, which helps you predict the decision-making patterns of the user.

Final Words

Marketers are increasingly relying on push notifications as a point of differentiation. Push notifications are indeed a great way of standing out from your competitors and create value for your customers.

Before you dive into it, keep in mind that what worked for your competitor might not work for you. So consider your product and user preferences while crafting a push notification strategy.

So what are you waiting for? Register now on Monsy today to get your push notification campaigns up and running!